There’s no question that SEO tools help make workloads easier to deal with. They’re responsible for backing our marketing strategies with facts and numbers.
But which tool is right for you?
Today, let’s compare two well-known SEO tools—WooRank and Moz Pro—and see which of them offers more value.
By the end of this post, you should have a clearer view of which tool you’d want to use for your next SEO campaign.
- What Is WooRank?
- What Is Moz?
- Woorank vs Moz: How Are They Similar?
- How Are Moz Pro and WooRank Different?
- What’s Better About WooRank?
- What’s Better About Moz Pro?
- Who Should Get WooRank?
- Who Should Get Moz Pro?
What Is WooRank?
WooRank is an SEO checker and audit tool in one package. It lets you know how optimized your domain is for search engines. It lets you track your rankings. And it flags issues that might cause your website to lose its rankings on the search engine results pages (SERPs).
Let’s take a closer look at its features.
When you first sign into WooRank, the first thing you should do is start a project. By adding your domain, WooRank will be able to give you an overview of your site’s SEO health.
Use the overall score to assess if you need to make significant changes to your site. The higher the score, the more optimized it is. On the sidebar, you’ll find a marketing checklist. This shows you areas you could improve along with suggestions on how to do so.
Using Site Crawl, you can fix website errors that plague your domain. These include security concerns, faulty redirects, incorrect indexing, and duplicate content.
The Keyword Tool keeps tabs on your target keywords. Not only does it tell you if you’re ranking for your target terms, but it also informs you where you stand in relation to your competitors.
You can be precise about where you want WooRank to extract the data from. If you’re from the US, for example, then you’d want to set the tool to only show results for that region.
There’s also a way to see the traffic potential that each keyword has. This way, you’ll know if it’s worth creating pages that specifically target these terms.
Through the SEO Monitoring feature, WooRank will send you reports that give you up-to-date information about the status of your site.
You’ll know which of your pages get the most traffic, which keywords are responsible for it, and if there are SEO issues you need to know straight away.
In a nutshell, Sales Tools is WooRank’s way of helping you generate reports and find new leads for your business.
With a click of a button, you can download reports and send it to clients without all the fuss of having to create one from scratch.
It’s a handy feature, especially for marketing agencies.
There is a WooRank extension that’s available for Google Chrome and Firefox users. This makes it so much easier to inspect pages. Just activate the extension to find SEO issues without having to open WooRank.
There are three plans available: Pro ($59.99/month), Premium ($179.99/month), and Enterprise (contact sales team for pricing).
There is a free trial option if you want to try it before committing.
What Is Moz?
Moz is a cloud-based SEO tool that offers multiple products — with Moz Pro being its flagship offering.
It acts as a one-stop-shop for all your online marketing needs. And as such, it’s packed full of features that will help you develop a comprehensive SEO strategy.
The Keyword Research tool finds new words and phrases you could use to rank your pages. To help you make informed decisions, Moz includes metrics that show a keyword’s viability.
It’ll even show you how easy or hard it is to rank for the keyword you selected.
See where your pages stand in the SERPs using Rank Tracking. You can view your rankings in the past week, month, or a specific timeframe at any point. This makes it easier to implement decisions based on hard data.
You can even compare your mobile rankings against desktop counterparts.
And yes, you can also use this feature on competitor sites to better understand what kind of posts work for them.
Site Crawl is where you go when you want to find site issues that could end up hurting your SEO activity.
It doesn’t matter how big your site is, Site Crawl won’t have any trouble finding new and old errors that could hurt it.
Site Crawl automatically performs checks on a weekly basis. So whether you’re missing metadata information, wrote overly long descriptions, or committed similar mistakes, Moz will let you know.
Use On-Page Optimization to find page-specific issues that affect your content. Moz Pro will walk you through everything you need to do in order to optimize your content for search engines.
There’s even a section that gives you suggestions on what topics you should work on based on your target keyword.
Link Research is for finding backlinks to your domain. Here you can analyze the quality of every backlink and find opportunities for your link building campaign.
With Moz Pro, you can create custom reports for your clients or team. Moz has several templates to choose from. So all you need to do is pick one and let Moz do the rest of the work for you.
There are four plans available: Standard ($99/month), Medium ($149/month), Large ($249/month), and Premium ($599/month).
There is an Enterprise plan for people who have specific needs.
Woorank vs Moz: How Are They Similar?
WooRank and Moz Pro share these features:
- Rank Tracking — They can both monitor your pages’ performance in the SERPs.
- On-Page SEO Checker — They let you check your pages for SEO issues and provide suggestions on how to fix them.
- Reporting — Both tools have reporting features you could use to keep your clients updated on your progress.
How Are Moz Pro and WooRank Different?
While they perform similar functions, these two SEO tools have differences you can’t ignore.
|Price||Moz is pricier. But that’s no surprise since it’s an all-in-one product.||WooRank is much more affordable.|
|Data||Moz Pro gives you more data to interpret.||WooRank’s data is sufficient but basic.|
|Features||Moz has more features compared to WooRank.||WooRank does leave you wanting more given its pricing.|
|User Interface||The user interface is clean but we feel that WooRank’s is much simpler.||In our opinion, WooRank has a simpler interface that the average person would get right away.|
What’s Better About WooRank?
- Simpler Interface — Those who are new to SEO tools will have no problem navigating through WooRank.
- Price — Its lower price point might entice those who have a smaller budget.
- Direct to the Point — The way WooRank presents its data makes all the information easier to digest.
What’s Better About Moz Pro?
- Better Data — There are more metrics to interpret. That means you have more basis on which direction to take your SEO campaign.
- Keyword Research — Between Moz and WooRank, the former has the better keyword research feature.
- Well-Rounded — You can do a whole lot more with Moz Pro as far as improving your SEO strategy goes.
Who Should Get WooRank?
WooRank is great for those who are on a tight budget. While it’s not on the same level as Moz Pro, the data it provides would be more than enough to get you started on your way.
Who Should Get Moz Pro?
Moz Pro fits those who need an all-in-one SEO tool. Its keyword research, on-page optimization, and backlink research features alone make up for its steeper pricing.