Blogging and guest posting are both great strategies to reach more audiences and increase brand awareness. In this giant sea of websites, you need to keep producing content through blogs and guest posts to be visible.
Let’s define each and differentiate a blog post from a guest post to avoid confusion between the two. Are you ready?
What is Blogging?
When you blog, you produce content on your own website – with the domain and web hosting you bought.
Blogging lets you freely share your thoughts, feelings, or opinions about specific topics without worrying about the judgment of others before publishing it.
As a blogger, you can share your knowledge and experiences to help others in specific situations.
What is the purpose of blogging?
Whether personal or business, blogging is a great way to connect with your audience and drive traffic to your website. You can earn their trust by constantly producing high-quality and relevant blog posts. Which, in the future, can help convert your readers to buyers.
The following stats serve as proof of how effective blogging is:
- Businesses who blog on their own site get 97% more site links and 434% indexed pages.
- Blogging helps B2B marketers get 67% more leads. These leads can be converted into sales.
- About 53% of marketers mentioned that blogging is their top inbound marketing strategy.
The benefits of blogging
Blogging can help you find your voice and connect with the right audience.
When you constantly produce content, you discover which writing style, tone, and structure works best for you. This can attract the right people to your blog. Making it easier to establish relationships with them.
Blogging is a great way to promote yourself and your work.
Think of your website as your personal or business portfolio and your blogs as your works. You can showcase your expertise by creating content on what you’re knowledgeable about.
Blogging gives you an outlet for creativity.
If you’d like to use blogging to connect to your audience, you need to constantly think and create relevant content they can enjoy. This, in turn, can help boost your creativity and improve your writing skills.
What is Guest Posting?
A guest post, also referred to as a guest blog, refers to an article written for other sites. This doesn’t help you with direct traffic but with referral ones.
Guest posts can boost your link-building efforts. If you get backlinks from websites with high domain authority, it shows the search engines that your site is credible and trustworthy.
Neil Patel mentioned that guest blogging is the most effective inbound marketing strategy. And it has worked well for some professional writers and marketers like the following:
- With one guest post published on Moz, John Cooper got almost 400 visitors to his blog and received 2 new job offers.
- Gregory Ciotti grew his email list drastically by applying a guest blogging strategy.
- Thanks to a single guest post published at Okdork, Bryan Harris was able to get 73% new visitors on his website just a few days after. He was also able to grow his email list by 12% within two days. And create a full-time business that makes more than $15,000 a month.
What is the purpose of guest posting?
Guest blogging involves two parties and therefore has two primary purposes:
- To the website accepting guest posts: Blog owners can publish more high-quality content with less effort on their part. Moreover, guest posting will make their website more credible and appealing to the audience. This claim is supported by data from Social Media Writing, where they discovered that 62.96% of people trust websites that have multiple authors than single ones.
- To the guest blogger: Writing a guest post effectively builds brand awareness and attracts new visitors to your site. Having a guest post on various websites under the same niche can also prove and support the claim of expertise.
The benefits of guest posting
Connect with other bloggers in the industry.
Writing guest posts is an effective way to build relationships with other experts in your niche. When you guest post for various websites, you gain more exposure, and it can open opportunities as you get to network yourself.
Share your content with more people.
A guest post isn’t written for your audience but for that website’s readers. If these people like what you wrote, there’s a possibility that they will visit your website.
Increase backlinks to your site.
One of the best methods in building your links is through guest posting. The more backlinks you get from trusted websites that accept guest posts, the more your website becomes credible.
What are the Differences Between Blogging and Guest Posting?
The most evident difference between a blog and a guest post is where your content is published. Since I already mentioned that above, I won’t go into detail anymore. Aside from that, here are some contrasting qualities of each marketing strategy you need to know of.
Difference #1: Quality of Posts
Creating a quality post is a must whether you’re writing a blog or guest post. However, that’s not always the case in the former.
Creating premium content for your blog takes some time, and if you’re just starting out and building an online presence, the quantity might matter more than quality.
I’m not saying you can produce useless content, but you don’t need to be super strict with your outputs since it’s your site. Moreover, you can go back to it and improve all your existing content once you have enough.
Quality matters more when writing a guest post. You need to ensure that your output is satisfactory and well-written when guest blogging. Your guest post article will be assessed before being published, and to avoid multiple revisions or rejection, you must produce the best quality content you can.
Therefore, guest blogging is more serious when it comes to quality.
Difference # 2: Limitations
This part can be simplified into two sentences: Your website, your rules. Their website, their rules.
You can create as many posts as you want to promote your products, services, or affiliates on your own blog. You have the freedom to publish content about any topic, experiment on writing styles and tones, and write either a short or long article. These are the perks of creating blog posts for your business.
That’s not the case when writing a guest post. Most websites giving guest post opportunities have submission guidelines you need to strictly follow. Or else, you won’t qualify as a guest blogger.
Although they have different rules, most websites don’t want guest posts that are too promotional. They want you to provide informational content that will be relevant to their audience. Talking about your products is also a no-no because it’s self-promotion.
Some other similar rules in most guest posting sites are:
- Writing only about specific topics.
- Submitting fresh content that has never been posted anywhere.
- Minimum and a maximum number of words.
Difference # 3: Effort and Time Needed
Guest blogging takes more time than blogging on your site. The latter is simpler. All you need to do is write, edit, then publish.
Whereas when guest posting, you need to pitch an idea first and wait for their reply. If they approve it, you’ll create the content based on the guidelines provided. Then submit it for review. They might ask you to revise some parts. But if it’s good, they’ll publish it.
Thorough research is needed before you even pitch an idea. You must check if there’s an existing guest post with the same concept because if there is, yours won’t be accepted. Most websites value originality, and doing research will save you from rejections.
Difference # 4: Readers
On your website, you’re writing for your visitors. Your main goal is to impress and encourage them to read your blog and come back for more.
When writing a guest blog post, you need to think of that website’s audience. Their target market might be different from yours, even if the niche is similar.
Difference # 5: Power of Links
Blogging is more of building internal links. While guest blog posts are for backlinks.
Although they are both essential, they have a distinct purpose.
Internal links are hyperlinks that connect your web pages. They help your blog posts be indexed faster by search engine bots.
Backlinks are hyperlinks from other websites pointing to your site. They can boost your website’s authority and ranking. When you get backlinks, it means the content on your site is valuable enough for other websites to want to link to it.
Which is Better: Writing Blog Posts or Guest Posts?
Blogging and guest blogging are both essential to your marketing strategy. Although you need to create more content on your own blog, I don’t think you should neglect the power of guest blogging. That being said, you need to consistently do these two if you really want to achieve great results.
For blogging, publishing articles twice to four times a week on your site is ideal.
There’s no official suggested number for guest posts. However, most experts write guest posts 1-5 times a month.
So what do you think should you focus on this week? Writing blog posts or guest posts?