Guest blogging is one of the most recognized SEO tactics in the online space. Many experts have shared their success stories and experiences with it. Even famous brands like Xbox, Intel, and Evernote used guest blogging as a part of their marketing strategy.
But why? Why is guest blogging a better option than just posting entirely on your own blog?
It’s because of the amazing things brands and online businesses can gain from doing it.
This guide will show you the top 10 benefits of guest blogging you shouldn’t miss. By the end of this post, you’ll have a grasp of how powerful this approach is and why you should do it.
Ready to learn about them? Let’s start!
Top 10 Benefits of Guest Blogging
1. Gain Authority in Your Niche Faster
When you are new in any field, getting as much recognition as possible is important to grow your reach and make your business known.
However, it isn’t easy to achieve that if you’re only writing on your own blog. First, you don’t have a big following, and your website’s ranking is lower than those credible brands within your niche.
Guest blogging can help you get your name out there and establish yourself online.
When your posts get published on other sites, it means there’s something valuable from it that they find helpful for their audience. As you land more guest posting opportunities and show your knowledge to more people, they’ll soon recognize you as an expert.
Gaining authority will help you increase your chances of getting more leads and converting them to customers.
This is what happened to a famous entrepreneur and author, Neil Patel.
Neil Patel mentioned how guest blogging helped him grow his business and his name online in one of his content. He has done it for years and said that it’s one of the best marketing strategies he has ever tried.
2. Improve Your Credibility and Brand Image
When readers see that your business has been featured on an industry-leading website, they’ll think of you as someone knowledgeable about a specific subject. That makes you an authority in that niche, and in turn, makes you credible.
This will have a positive effect on brand awareness. People will start reading your content and applying your tips without looking for a supporting article to verify it’s true.
Moreover, the more sites you build relationships with, the more reliable you’ll become.
3. Reach a Wider Audience
Guest blogging is a form of organic marketing. Meaning you’re advertising your business for free. When you guest post, you’re exposing your brand to a new market.
Guest posting for other websites with large traffic can expose you to a bigger audience. And if you wrote something good and they love it, there’s a huge chance that they’ll visit your site and read more of your works.
Paid ads also let you reach your target audience, but publishing guest blogs is a cheaper alternative, and it lasts longer. Moreover, studies have shown that people dislike seeing ads, and depending on how you create them, it might not be as effective as organic posts.
4. Attract New Clients
Your guest posts will act as your online portfolio but on the next level. It works better than cold-pitching. Instead of sending it to companies one by one and getting buried in stiff competition, you’re making it available to them in a better way.
Jon Cooper’s experience with guest blogging is a great example of this. After publishing a single guest post about Link Building Tactics on Point Blank SEO, Jon increased his visitors and attracted two clients.
Guest posting works as a testimonial, too. When multiple websites publish your articles, it means you already have authority in the field. Therefore, prospects will value your opinion and view you as an expert who can provide solutions.
5. Increase Traffic to Your Website
GrooveHq was able to reach one million unique visitors because of its guest blog on Buffer. After the website published the post, Groove HQ gained 20,000 unique visitors in one day on their own website, and people shared this guest post over 10,000 times.
Yes. It is possible because of guest blogging.
When you provide valuable content on a website receiving a great amount of traffic, you’re increasing the chances of your site being known and recognized.
In GrooveHq’s case, they made a great choice of guest posting on Buffer as it has a great domain authority and organic monthly traffic.
6. Improve Search Engine Rankings
Aside from getting more organic traffic on your site, guest blogging can also strengthen your backlinks. Backlinks are one of the crucial factors in increasing your page ranking and domain authority.
But how can you do it when writing for other blogs?
When you guest post, you’re allowed to add links from your website on the article and author bio. This is a great opportunity to build strong backlinks.
Writing guest blogs to sites with high domain authority send signals to Google, and other search engines that your website is a credible source and, therefore, should be ranked better.
However, most guest blogging sites discourage posts that are too promotional, so you need to be strategic when adding your links.
Other than putting your links directly to your guest post, you can also apply second-tier link building. This strategy refers to adding relevant links from other sites that link back to your site.
This way, you’re indirectly promoting your content and helping search engines crawl your site better.
7. Grow Your Subscriber List
Guest blogging is a powerful tactic that can exponentially increase the size of your email subscriber list. However, not many people know about this.
But like Jeff Goins, who grew his subscribers drastically for 18 months through his guest blog post, you can do it too!
Offering something irresistible on your author’s bio is one of the best approaches. Create an opt-in landing page for a free eBook or worksheet and add that link to your bio.
It’s a great way to maximize your guest post.
8. Get More Social Media Followers
After posting your blog, guest blogging sites usually share it on their social media page. We’re talking about Facebook, Twitter, Instagram, and so much more. That means most of their followers will see what you’ve written.
Once they like it and find it unique and relevant, they will most probably share it with other people as well.
That’s free marketing right there.
9. Build Relationships With Other Professionals on Your Niche
Guest blogging isn’t only beneficial in finding clients and growing traffic to your site. It’s also a great way to build a strong network in your industry. Building relationships is important because it goes beyond your career and might be beneficial for you even in the long run.
In addition, connections can open more possibilities for you. Word-of-mouth referrals are very powerful in today’s world, and they can help you land other gigs, like workshops, coaching programs, and project collaborations. These opportunities can help you build a stronger brand and boost your influence in the said industry.
You can grow your business drastically once you have better connections.
10. Enhance Various Skills
You can develop various skills with guest blogging, and they can help you advance in your career and business.
Your writing skills are one of them. When creating guest posts, you need to develop high-quality, error-free, and well-thought articles. This marketing strategy is much stricter than producing content on your blog because someone will review and critique it first before publishing it.
Writing guest posts is good training for those who want to improve their writing abilities. After publishing hundreds or even thousands of guest posts, you’ll see improvement in the way you deliver your message.
The next skill will be interpersonal, which is connected with benefit #9. If you want to write a guest post, you’ll have to communicate with different people in the industry. In other words, you need to socialize.
Meeting professionals is a great way to practice socializing skills such as active listening, managing emotions, acknowledging other people’s achievements, and confidently discussing things with others.
The last skill will be marketing. Before you land a guest blog post opportunity, you’ll need to email or message websites that accept guest posts first. If your copy isn’t convincing enough, it will be challenging to guest post.
Marketing skills include knowing your customers, storytelling, and search engine optimization. These abilities are all important in crafting the best guest post.
So what do you think? Are you ready to create guest blog posts and improve your marketing strategy? I hope the ten benefits I showed above are enough to persuade you to start guest posting.
It may take time to experience these amazing benefits, but everything is achievable as long as you keep creating and improving your craft. Even Neil Patel said that it took him a year before he enjoyed the ROI of guest posting.
So don’t give up immediately, and enjoy the process of guest posting!
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