WebCEO is yet another entry in the cloud-based SEO tool market. But how does it stack up against the more popular options out there?
Can it handle all of your online marketing needs? Or does it fall short in terms of features?
In this WebCEO review, we’re looking at all the pros and cons of this all-in-one SEO tool. You’ll also learn about all of its features and how they can help you optimize your domain for search engines.
Whether you’re conducting a site audit for your own business or for clients, you’re gonna want to check out WebCEO and everything it has to offer.
The interface is clean and simple. Maybe too simple for some. Navigation becomes easier, however, once users get the hang of it.
You’ll have no problem finding use cases for every tool included in this platform.
WebCEO’s ease of use is exceptional. If you’ve used an SEO tool before, you’ll feel right at home.
For people who already know what they’re doing, you can come up with an SEO strategy for yourself or your clients in hours.
- Keyword Research and Rank Tracking Tool
- Site Audit
- Link Building
- Google Integrations
- White Label SEO
- Step #1: Create a Project
- Step #2: Go Over Your Dashboard
- Step #3: Check Your Rank Tracking
- Step #4: Check Your Site Health
- Step #5: Do Your Research
- Step #6: Accomplish Tasks
- SEO PowerSuite
What Is WebCEO?
Web CEO (sometimes stylized as WebCEO) is an online platform where marketers can perform SEO research and planning. It boasts of 21 software tools that cover audits, backlink monitoring, link building, and other functions.
While the company can cater to small- to medium-sized businesses, its rich features do appeal more to marketing agencies looking to impress their business partners.
If you’re the type of person who frequently generates SEO reports, you’d be impressed with what WebCEO has to offer.
It’s true: A tool can have over 1,000 features but it wouldn’t matter if none of them are actually useful.
Fortunately, WebCEO’s features are not only great, but they’re also essential in today’s competitive landscape.
Keyword Research and Rank Tracking Tool
Get up-to-date information on where your pages rank on search engines. It also allows you to perform keyword research to find new opportunities that you can explore.
Web CEO has tools that assist in finding SEO issues (technical and on-page SEO). There’s also an internal links tool that helps you control the passing of link juice throughout your site.
The SEO Analysis tool runs an SEO audit of your domain and tells you the errors that you need to address right away.
Link Building tools like Backlink Checker, Content Submission, Partners Link Watch, Competitor Link Profile, and Competitor Backlink Spy make sure that you receive the right kind of links for your site.
You can connect Google services like Google Search Console, Analytics, and Google My Business.
White Label SEO
Web CEO has tools that allow you to work with partners through the cloud. You can also use this for SEO lead generation, letting you use all the available tools to add more clients to your SEO agency.
How to Use WebCEO
WebCEO is easy to use. Lucky for you, you don’t have to take our word for it. Sign up for a 14-day free trial and see for yourself.
Registration is a breeze. Just provide an email address and set your password. That’s it. You don’t even need to provide your credit card information.
Step #1: Create a Project
After signing up for an account, the first thing you’d have to do is to create a project. WebCEO will walk you through the process after logging in for the first time.
Simply follow all the steps and fill in the information that WebCEO asks for. In particular, it’s going to ask you for the domain you’d like to work on.
The whole process is straightforward and should only take a minute or two to finish.
Note: WebCEO will ask you to connect your Google Analytics account. You don’t have to at this stage but you’ll get better results if you do.
Step #2: Go Over Your Dashboard
The Dashboard should be your starting point after setting up your account. Here you can immediately see the status of your overall SEO health. This will help you determine what areas you need to work on.
You can customize your dashboard by adding or hiding widgets. You can also reposition them as you see fit.
While the dashboard displays a lot of figures, you should pay close attention to the key metrics section that displays your site optimization rate, total backlinks, domain trust flow and citation flow, Moz domain authority, and social media stats.
Step #3: Check Your Rank Tracking
Rank Tracking will let you know where you currently stand in the search engine results pages (SERPs).
The Rank Tracking section has three sections.
- My Site Rankings — Tells you where your domain ranks in the SERPs based on the keywords you’re tracking.
- Dangerous Competitors — Shows you the domains that compete with you for the keywords you’re targeting and where they place in the SERPs.
- Competitor Rankings — Shows you the rankings of the competitors that you instructed WebCEO to track and observe.
Use the rank tracker section to gauge where you rank for the words and phrases you want to rank for.
Step #4: Check Your Site Health
Most all-in-one SEO tools would include a technical audit feature. WebCEO is no exemption. You can find the Technical Audit tool under Site Health.
Technical Audit (sometimes referred to as a site audit) shows you all the issues that WebCEO finds after scanning your pages. And if you scroll down, you’ll find these issues broken down by priority. Any problem that you need to take care of right away will fall under Critical Issues.
WebCEO will provide a brief explanation of what the error is alongside other relevant details.
You’ll also find a chart that details the type of errors WebCEO found over a period of time. This can serve as a reminder, telling you what your team needs to be mindful of as you populate your domain with new content.
Aside from Technical Audit, you’ll find other tools under Site Health.
- SEO Analysis — Gives you a breakdown of SEO-specific errors it finds on your site like missing alt tags or headings, slow-loading pages, and improper mobile optimization.
- Internal Links — Briefs you on your internal link structure. You can also perform page authority analysis, landing page analysis, see your external links, and review your site structure.
- Sitemap Generation — Generates an XML sitemap that you could add to your root directory. A sitemap generator creates a list of URLs that search engines use to identify all of your pages.
Step #5: Do Your Research
WebCEO’s SEO tools center around research. Using this SEO software, you can do keyword research, backlink and traffic analysis, social analytics, and more.
From this point onward, what you do next will have to depend on your needs. Do you need to rank for more keywords? Then you should go over keyword suggestions. Or maybe you should check your backlinks and see if you’re receiving inbound links from reputable sources.
Below is a rundown of what tasks you can do using Web CEO.
The Keyword Research tool is where you go if you want to discover new words and phrases to target for your campaign.
There are four ways you can go about it.
- Spy on Competitors — Enter a competitor domain and see what keywords they’re focusing on.
- Get Suggestions — Type a seed keyword and generate keyword variations.
- Keywords From Search Console — Use Google Search Console data to determine which keywords to target. Note that you’ll have to connect your Google Search Console account for this tool to work.
- Keyword Basket — Get keyword suggestions from Google Ads. Web CEO will populate the list automatically when you create a campaign.
What’s the one thing you should never forget to do? That’s right: backlink analysis.
Backlink analysis is important. It gives your site a chance to rank higher in the SERPs. How exactly? You can use competitor analysis to see which domains link back to your competition. Then you can use that data to obtain the same backlinks to your site through blogger outreach or any other backlink strategy.
Web CEO has many SEO tools under its Backlink Profile section to help with backlink analysis.
- My Backlinks — Tells you which domains link back to your domain, your backlink history, lost backlinks, most linked pages, and more. You can also create a disavow list.
- Competitor Link Profile — Gives you a breakdown of your competitors’ new backlinks.
- Competitor Backlink Spy — Helps with lead generation for your backlink outreach strategy. Backlink Spy looks at the domains that link to your competitors and tells you which ones are great sources of links for you.
- Partner Links Watch — Checks the quality of the backlinks you receive based on factors like the inclusion of your target keywords in the hyperlink, if the referring domain ranks in Google, and other similar factors.
- Content Submission — Submits your site to major search engines that accept automatic submissions.
One of the perks that many businesses look for in SEO tools is the ability to consolidate information. Web CEO adds that value through its Google integrations.
You can connect Google Analytics, Google Search Console, and Google Ads. When you do, you can access all the information you need from those tools directly from Web CEO.
You can also use the Traffic Analysis feature to check your competitor’s traffic using Alexa Daily Traffic Rank History.
Google My Business
A modern SEO platform will include Google My Business features for localized searches. Many businesses operate in a certain location. That’s why their needs are more location-specific.
If you have a brick-and-mortar location, then your digital marketing strategy has to reflect that. And with the Google My Business tool in your pocket, you can use the Web CEO SEO platform to optimize your local listings.
You can do more than just optimize your local listings though. You can also check reviews for your brand as well as observe local competitors.
Site auditing tools help with on-page SEO. But if you’re looking at all-in-one SEO tools, then you’d want built-in social media SEO tools as well.
The Web CEO Social Analytics features make sure that you’re on top of your social media activity.
SEO agencies like having this feature because they can create SEO reports for their clients that cover more than just their SEO performance. This makes for SEO audits that go way beyond what other digital agencies can offer.
There are three tools under Social Analytics.
- Facebook Insights — Get access to your Facebook Page Metrics and Demographics straight from the Web CEO platform.
- Social Engagement — See which of your landing pages or blog posts connect with Facebook and Pinterest users.
- Web Buzz Monitoring — Get notified when people talk about your brand on blogs, news sites, and Twitter.
See what your competitor is up to through the Competitor Metrics tool. This web-based software lets you determine who your most dangerous competitors are, what keywords you share, their site traffic, how many links they receive, and social citations.
There’s even a rank tracker tool that gives you an overview of their average listing on search engines.
If your clients are interested in learning more about their competitors, this tool has all the information you need.
You can even use the Rankings by Keyword tool to find keyword suggestions that you can add to your keyword research.
Step #6: Accomplish Tasks
To improve your SEO health, Web CEO will take the initiative and list down all the tasks that you need to accomplish based on its SEO analysis.
It’s a great task manager, especially for SEO agencies that handle multiple clients at once. There’s no question about its usability. With this SEO tool, you can stay on top of your tasks.
All tasks fall under a category. So if you only want to work on on-site SEO audits for the day, you can do it with ease. Or if you want to focus on your internal link structure, you can do that too.
The Tasks feature makes sure that you’re continuously working on improving your site for better performance on search engines.
White Label Task Manager
Web CEO has a White Label Task Manager feature that makes it easier to collaborate with your team. That means you can assign tasks to other members of a project.
To enable white-label features, you’ll have to activate it which will add $20 to your monthly bill.
With White Label SEO activated, you can grant access to teammates and/or clients. It’s a great feature to have for SEO agencies. You can set the type of access they’ll have on Web CEO.
Web CEO Pricing
There are four Web CEO pricing plans available.
The Solo plan is $39/month and is the ideal plan for SEO newbies. One step up is the Startup plan which is $99/month. Next, you have the Corporate plan at $299/month. Finally, you have the Agency Unlimited plan which is $99/month plus scanning fees.
As mentioned earlier, there is a free trial option.
It is worth noting that you can’t use white label reports if you’re in the Solo plan. Web CEO is a cloud service and therefore, it only has an online version available.
WebCEO Review: Pros and Cons
No review would be complete without a pro and con section. Here’s a summary of everything good and bad about WebCEO.
Pro: Great Usability for SEO Agencies
If you’re working with multiple clients, you’ll find that WebCEO contains most of the features you’ll need to generate professional reports for distribution.
And if you ever need help, you can contact customer service for immediate assistance.
Con: It’s Hard to Recommend to Novice SEOs
Newbies look for a tool that can walk them through the process. And unfortunately, WebCEO falls short in this department.
Sure, there are links you can click that’ll provide explanations on how you can use its features. However, it does assume that you already know how to use the information it’s providing.
Pro: The Inclusion of Tasks
It’s great that WebCEO presents all the issues it finds as tasks. This extra step not only facilitates better teamwork, it makes page optimization way more manageable.
You can choose to work on these issues yourself or assign them to other members of your team.
Con: White Label Reporting Not Part of Cheapest Plan
If you’ve come for the branded reporting feature, you have to select the second-tier plan or higher. The base plan simply doesn’t have it.
That means you won’t have access to any tool that customizes reports for clients unless you pay upward of $99/month (unless you’re billed annually in which case reports start at $74/month).
Pro: Overall, a Great All-In-One Tool
As far as all-in-one tools go, this has all the features you want. You can perform keyword research, backlink analysis, and more.
Sure, it’s missing some features that high-end SEO tools include. For example, the social media monitoring tool could include sites like Pinterest and Instagram. But for what it is, it’s a great tool in and of itself.
Con: User Interface Could Use Some Work
There’s nothing special about WebCEO’s user interface but it gets the job done.
It does look plain though. And because it contains so many features, some users might find it confusing at first. But the longer you use it, the better you’ll be at navigating through the site.
WebCEO has everything you could ask for from an SEO software. But if you want to look for other tools that’s similar to what WebCEO can do, scroll down to see a few alternatives.
Similar to WebCEO, SEO PowerSuite is a desktop-based SEO software that SEO freelancers and agency owners will find useful. The best thing about this tool is it has unlimited everything; from keyword searches, rank tracking, site audit, reports – you name it! On the downside, it’s a license-based software. Once you enter the license key, you can only use SEO PowerSuite on the computer where you installed it. Other than that, this is a fantastic SEO tool that can do almost anything to help you rank your websites.
WEBCEO REVIEW: VERDICT
WebCEO is ideal for SEO agencies that need help with managing their client reports. This product can not only quickly identify issues that need fixing, but it also creates reports that are easy to digest no matter how unfamiliar your clients are with SEO.
The Solo plan ($29/month if billed annually) is a cheap option for those of you who only have one domain to manage. You get access to a lot of features at an affordable price.
We suggest that you use the 14-day free trial to see if WebCEO is right for you.