With the right SEO tool, you can outperform your competitors on search engines and get More page views in the process. That’s why it’s really important for you to subscribe to a service that can do keyword tracking, keyword research, link building, and other features really well.
But which one should you use?
By the end of this post, you should have all the details that will help you decide if you should subscribe to Web CEO or SEO Powersuite.
Let’s get started.
- What Is Web CEO?
- What Is SEO Powersuite?
- How Are They Similar?
- Similarity #1: Both SEO Software Perform Site Audits
- Similarity #2: Both SEO Software Have Keyword Research Tools
- Similarity #3: Both SEO Software Include Link Building Features
- Similarity #4: Both SEO Software Are Easy to Use
- Similarity #5: Both SEO Software Provide Customer Service
- Similarity #6: Both SEO Software Has Social Media Monitoring
- Web CEO vs SEO Powersuite: How Are They Different?
- What’s Better About Web CEO?
- What’s Better About SEO Powersuite?
- Who Should Get Web CEO?
- Who Should Get SEO Powersuite?
What Is Web CEO?
Web CEO is an online SEO tool that caters to marketers. Its main purpose is to perform keyword research and planning. However, it does have 21 features that cover backlink monitoring, link building, SEO audits, and other functions you’ve come to expect from an all-in-one SEO tool.
Marketing agencies will get a kick out of all the things they could do with Web CEO. But small- to medium-sized businesses with in-house marketing teams can also benefit from what this tool has to offer.
It also has great reporting capabilities. So it’s ideal for people who like to obsess over SEO data.
What Is SEO Powersuite?
Like Web CEO, SEO Powersuite positions itself as a one-stop-shop for all of your SEO needs. The main difference is that SEO Powersuite is software that you download and install on your computer.
SEO Powersuite consists of four products: Link Assistant, SEO Spyglass, Rank Tracker, and Website Auditor. While all tools serve an individual purpose, they can work together to help you optimize your website.
How Are They Similar?
When comparing SEO Powersuite vs Web CEO, you’d find that both of them share similar features. This should come as no surprise as both tools were made with SEO professionals in mind.
Similarity #1: Both SEO Software Perform Site Audits
If you want a tool that can handle site audits, then you can’t go wrong with either option. Web CEO does technical and on-page SEO. And there’s an internal link tool that tells you how link juice flows throughout your site.
Web CEO goes through your landing pages and tells you if there are critical issues that you need to address right away. It can also tell you how fast or slow your page load time is and if your website is optimized for mobile devices.
For its part, SEO Powersuite has its Website Auditor tool that performs an SEO analysis of any website. All you have to do is enter a website URL and it will crawl the domain and report all the issues that it finds.
Not only will it report errors with your site structure, but it will also perform content analysis.
Similarity #2: Both SEO Software Have Keyword Research Tools
Keyword research is crucial in SEO especially for ranking in a search engine like Google. So you need SEO tools with robust keyword research features. Luckily, that’s exactly what you get when you sign up for Web CEO or SEO Powersuite.
Web CEO’s keyword research feature gives you the ability to find new keyword opportunities by entering a seed term. And you could use the same tool to track where your pages land on a search engine based on the words and phrases that you’re targeting.
SEO Powersuite has a similar tool that does the same thing. You can research an unlimited amount of keywords and track their performance on Google.
It’s also possible to sync Google Ads Keyword Planner with SEO Powersuite so you can access all the information you need from a single location.
Similarity #3: Both SEO Software Include Link Building Features
With Web CEO, you get a number of tools to help you find and monitor backlinks. You get Backlink Checker, Content Submission, Partners Link Watch, Competitor Backlink Spy, and Competitor Link Profile.
All of these will give you tons of opportunities to get crucial information that you could use to improve your domain authority.
But SEO Powersuite is no slouch either. The SEO Spyglass tool can perform backlink profile analysis that establishes a starting point for your campaign. Basically, you’d be able to determine the best backlinks your site has right now.
You’d also gain access to metrics like the referring domain’s authority, number of backlinks, domain IP, and other figures that can help you do your research before taking any action.
Similarity #4: Both SEO Software Are Easy to Use
Both SEO Powersuite and Web CEO are great for beginners. They don’t overcomplicate their optimization tools. And the data they provide is simple enough to interpret. Anyone can check the information given and walk away with some idea of what they need to do next.
They also have a clean interface so navigation shouldn’t be a concern.
Similarity #5: Both SEO Software Provide Customer Service
Should you run into issues while using optimization tools or have questions about SEO features, you’d want access to customer service. SEO Powersuite and Web CEO have solutions in place to help you address your concerns.
SEO Powersuite has a customer service team that will answer all the SEO-related questions you may have within 24 hours of the first contact. They also give you access to all of their training materials which include training videos and online manuals.
Web CEO for its part has a support team that you can get in touch with through live chat and email. It also has social media accounts. They have a quick start guide for those that need assistance. And you can leave a message using the form on their website.
Similarity #6: Both SEO Software Has Social Media Monitoring
You can use Web CEO and SEO Powersuite to see your social media popularity. SEO Powersuite even goes the extra mile and lets you see backlinks popularity on Facebook, Twitter, LinkedIn, and Pinterest.
Web CEO vs SEO Powersuite: How Are They Different?
Web CEO and SEO Powersuite aren’t equal across the board. There are differences between these two software that you should take note of.
Now let’s look at all the ways these two site optimization tools are different from one another.
|Web CEO||SEO Powersuite|
|Accessibility||Web CEO is a web-based application so you’ll need internet access to use all the tools.||SEO Powersuite is a downloadable program meaning you can see data even if you’re not online. But you’ll still need the internet if you want to retrieve new information.|
|Content||Web CEO does not have tools that cater to content creators.||SEO Powersuite aids you in writing SEO-friendly content using its Content Editor feature. Do note that this only works for content that’s already published on your site.|
|Google Integration||Web CEO allows you to link your Google My Business account so you can optimize your local listings. You can also connect Google Search Console and Google Analytics.||SEO Powersuite only lets you connect Google AdWords and Google Analytics.|
|White Label||You can get branded SEO reports on lower-tier plans. However, white label SEO tools for your own domain are only available in the Agency Unlimited plan and will cost $20 per month.||Subscribers to the Enterprise plan get access to white label reporting.|
|Free Trial||Web CEO has a 14-day free trial option so you can experience for yourself what the tool has to offer.||You can download SEO Powersuite for free. After installation, you automatically start the 7-day free trial. After the trial ends, you can continue using the product but you’ll only have limited access to its features.|
|Projects||There are limitations on how many projects you can launch based on the plan you selected. Only the Agency Unlimited plan lets you create an unlimited number of projects but this will cost $2 per active project.||All plans include an unlimited number of websites and keywords. Paid plans also have access to unlimited backlinks, SEO audits, and link management.|
|Payment Options||You can pay for your Web CEO subscription monthly or annually.||SEO Powersuite only has annual payment options.|
|Pricing||Web CEO has four plans:|
Solo — $35/monthStartup — $99/monthCorporate — $299/monthAgency Unlimited — $99/month + scanning fees
Do note that some services will require you to pay additional fees. You can also pay annually if you want to save more money.
|SEO Powersuite has two plans:|
Professional — $299/yearEnterprise — $699/year
There is also a free version but it has limited features.
What’s Better About Web CEO?
Here are some of the reasons why you should consider subscribing to Web CEO.
1. Monthly Payment Options
There’s no arguing that paying annually will help you save more in the long run. But there are some businesses, especially smaller ones, that prefer paying monthly instead. Web CEO has that option.
With SEO Powersuite, you’re locked into paying annually. You don’t really have a choice.
2. Web-Based Solution
You don’t have to install anything. It doesn’t matter what computer you use. As long as you have an internet connection, you’ll be able to access all the information you need.
3. Google My Business Integration
If you’re running a local business, then you’ll be happy about Web CEO’s Google My Business integration feature. But we do need to point out that the number of Google My Business locations you can add will depend on what plan you select.
For Solo, it’s only one location. Startup lets you add three locations. The Corporate and Agency Unlimited plans let you add five.
4. Lead Generation
Starting with the Startup plan and up, you can get up to five leads per day using the Express SEO Audit report. Using this tool, you can provide prospects with reports that detail their sites’ overall SEO health.
It’s an effective way to generate new leads and draw interest for your services.
If you want to produce more SEO reports, you can subscribe to Agency Unlimited where you can create as many reports as you want for $0.49 per lead.
What’s Better About SEO Powersuite?
Here are some of the things that make SEO Powersuite a better option for some users.
Yes, you’ll have to pay for an annual subscription outright. But when you compare it to Web CEO’s pricing, there’s no doubt that you’re saving a lot more when you choose SEO Powersuite’s Professional license.
For just $299 per year, you can manage unlimited sites and research unlimited keywords. That’s a great deal.
And if you’re only running a small site, the free version is more than enough to meet your SEO needs.
2. Fewer Caps
As mentioned earlier, SEO Powersuite is generous when it comes to how many websites and keywords you can add. But you can also perform unlimited backlink checks, SEO page crawls, and link management using this tool.
3. Content Optimization
SEO Powersuite has content and HTML optimization features that enable you to improve your landing pages. It provides optimization tips based on your competitor’s performance online as well as SEO best practices.
It also detects duplicate content and shows you risky backlinks.
You can also use SEO Powersuite to create content briefs for your SEO or copywriting team. This will tell your team which keywords they should prioritize when publishing posts on your site.
Who Should Get Web CEO?
Web CEO is more ideal for small businesses. The Solo plan at $35/month ($29/month if paid annually) is affordable enough for cash-strapped entrepreneurs. But it still manages to deliver quality results.
Sure, you’re limited on how many unique keywords you can research. But being able to keyword research 50 unique terms per month is still manageable. And it still allows you to audit 1,000 pages for technical issues which is enough for a small site.
Being able to add a Google My Business location is another added benefit. You’ll have the opportunity to optimize your website for local listings.
Web CEO also wins when it comes to collaborations. For just $20/month, you can add unlimited team members to your account with special permissions and roles. But if you just want to provide users access to your projects, you can do that for free.
Who Should Get SEO Powersuite?
If you’re running an SEO agency, then SEO Powersuite is the better option. The Enterprise plan at $699 per year unlocks SEO Powersuite’s full potential.
You get to see the history of ranks and backlinks. You can save projects with history. You can track up to 40 competitors. You gain access to the task scheduler. All of your printed reports will no longer have watermarks. You also get automatically scheduled report delivery.
More importantly, you get to white label reports for clients. It also lets you export data in multiple formats including .sql and .html.