Ubersuggest vs SEMrush: Which SEO Tool Is Better For You?

ubersuggest vs semrush

When choosing the right SEO tool, many users come across two products: Ubersuggest and SEMrush. 

At their core, both of them help optimize your pages to give you the best chance of ranking on search engines. But looking closer, you’ll find that there are differences that make one a better option over the other.

In this post, we’ll clarify what similarities these tools share and how they set themselves apart from one another. By the end of it, we’re hoping you’ll have all the information you need to choose which of these are a better fit for your SEO campaign.

What Is Ubersuggest?

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Ubersuggest is an SEO tool from Neil Patel, an online marketing professional. While the tool does cover other SEO factors, it’s primarily a keyword research tool.

It sports an easy-to-use interface that’s both modern and clean. This is the reason why it’s not as intimidating as other products which makes this product ideal for first-time SEOs.

But aesthetics aside, there’s a lot to say about Ubersuggest. Its features are enough to optimize your pages to help them rank for specific keywords.

Ubersuggest Features

Here’s what Ubersuggest has to offer.

  • Keyword Ideas — Find new words and phrases to optimize your pages for. This feature is perhaps Ubersuggest’s strongest asset. It also displays additional information like the top-ranking pages for the keyword you entered along with their average number of backlinks and domain scores.
  • Content Ideas — Discover content ideas for your next blog post. Ubersuggest will provide a list of trending pages based on the keyword you provided. The results will include metrics like estimated visits and social media shares.
  • Domain Overview — Understand the SEO health of any domain including your competitor’s. Here you’ll see what organic keywords the site ranks for, how many backlinks it has, and what’s its current domain score. You’ll even find its most popular pages.
  • Top Pages — Get a deeper look at a domain’s top-performing pages. You’ll find the URL of the pages, the estimated visits, backlinks, and social media shares.
  • Domain Keywords — Look at the keywords that a domain ranks for. Works just like Keyword Ideas.
  • Site Audit — Assess your domain’s SEO health and see which factors prevent you from ranking higher in the SERPs. There are even helpful tips on how you could resolve the issues you find.
  • Backlinks — See which domains link back to your site. You’ll have access to metrics that would indicate which backlinks hold the most value.
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All these features work together to aid in your SEO planning.

Ubersuggest Pricing

One of the best things about Ubersuggest is its pricing. Not only are the monthly plans affordable, but there is also a one-time payment option with support for future updates.

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The Individual plan costs $12/month (or $120 one-time fee). The Business plan is $20/month (or $200 one-time fee) and the Enterprise/Agency plan is $40/month (or $400 one-time fee).

All plans come with a 30-day money-back guarantee. There’s also a free trial you could access by signing in using your Google account.

What Is SEMrush?

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SEMrush is one of the most popular SEO tools you could subscribe to today. But to be honest, it’s power extends beyond search engine optimization. It’s a marketing machine.

Any online marketer would tell you how good SEMrush is. And in most cases, the only reason why SEOs don’t use it is because of its steep pricing.

But the cost is forgivable considering what you’ll get when you sign up for a SEMrush account.

SEMrush Features

SEMrush provides a ton of features to jumpstart your online marketing campaign. Here’s a quick breakdown of everything you get.

  • SEO Tools — Audit your pages using the On-Page SEO feature. Perform keyword research. Find link building opportunities. Optimize your pages for local search. Keep track of your performance online using Rank Tracking.
  • Content Tools — Develop your content marketing strategy. Optimize your posts to drive organic traffic. Assess your pages and see how you could improve each one.
  • Market Research — Research your competitors and see opportunities to pull ahead. Discover what keywords they’re targeting for both organic and paid search.
  • Advertising — Perform keyword research for your paid search campaign. Especially useful for those of you who plan on launching a PPC campaign anytime soon.
  • SMM & SERM — Streamline your social media activity by publishing and monitoring posts through SEMrush.
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As you can see, SEMrush boasts more features than Ubersuggest. But if we’re strictly judging both tools for their SEO research capabilities alone, they’re pretty close.

With that said, if you’re in the hunt for a tool that offers more features including social media management, SEMrush is the clear winner.

From this point on, we’ll compare both tools based on their ability to deliver SEO data.

SEMrush Pricing

As alluded to earlier, SEMrush is a premium product not just in terms of its features but also in pricing. 

SEMrush is considerably more expensive than Ubersuggest. Its cheapest plan is Pro which costs $99.99/month. Guru is $199.95/month while Business is $399.95/month.

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You can save up to 16% if you select the annual billing option. 

There is an Enterprise plan that lets you customize your plan based on what you need. There is a 7-day free trial period for those who wish to experience SEMrush firsthand before committing.

Ubersuggest vs SEMrush: How Are They Similar?

SEMrush and Ubersuggest have these things in common.

Similarity #1: They’re Both Great Keyword Research Tools

If keyword research is what you’re after, then you really can’t go wrong with either option. Both of them only require a seed keyword. From there, they will provide you with a long list of keyword suggestions that you could use to optimize your posts.

Ubersuggest and SEMrush will both provide metrics to help you assess the viability of the words and phrases they suggest. That means you can pick and choose which terms would likely result in more clicks.

Similarity #2: They Both Have Content-Centric Features

Not all SEO tools provide features that focus on content. But in this case, both SEMrush and Ubersuggest have them. 

You can use either tool to boost your content by researching which topics to write about and what keywords to insert. 

Similarity #3: They Both Have On-Page Optimization Features

Want to know what issues plague your domain? No problem. SEMrush and Ubersuggest include on-page optimization features.

That means both tools can crawl your pages to find problems that prevent your domain from surging in the SERPs.

Similarity #4: They Can Both Find Backlinks

If you want to know which domains point back to your site, then you’ll be happy to hear that SEMrush and Ubersuggest have you covered.

You can enter any domain to find sites that linked back to them. And yes, you can also use these features on your competitor’s sites to see their referring domains.

This makes either tool essential for those of you who plan on launching a link building campaign down the line.

How Are Ubersuggest and SEMrush Different?

Ubersuggest and SEMrush excel in their own little ways. And what tool you subscribe to will depend on which of these differences you put more weight on.

User ExperienceUbersuggest is much cleaner and easier to use. You can get the hang of it after minutes of use.SEMrush’s UX/UI isn’t terrible by any means. But because it offers a ton of features, it takes some getting used to.
DataUbersuggest likes to keep it simple. And that extends to the data it provides. There’s not much selection in the metrics offered here.SEMrush includes more data in the results like showing what position your pages are in the SERPs for the keyword you entered.
FiltersUbersuggest does have filter options to help narrow down your search. But they’re not as comprehensive as SEMrush.SEMrush offers different ways to eliminate items from your search results. This is useful if you’re looking for keywords that meet certain criteria.
Rank TrackingUbersuggest does not have a rank tracking feature.SEMrush lets you keep track of your SEO progress by monitoring your pages’ performance in the SERPs.
BacklinksUbersuggest does okay but it’s missing backlink options that you can find on other SEO tools like SEMrush.SEMrush not only tells you which domains link back to you, but it also keeps track of new and lost backlinks. It can also run and automate your backlink campaigns.

It’s becoming more and more apparent that SEMrush has better SEO features. But that doesn’t mean that Ubersuggest is not a fantastic tool. In some ways, it’s even better than SEMrush.

Let’s discuss this further in the next section.

What’s Better About Ubersuggest?

There are things about Ubersuggest that make it ideal for certain groups of people.

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Ubersuggest Keeps Things Simple

When you log in for the first time, you’ll find all the features waiting for you in the sidebar. You can start researching keywords or competitors right away. Not only is it intuitive, but everything’s explained to users in layman’s terms.

And if you find yourself stuck for any reason, Ubersuggest does have resources that can help you navigate your way around. There are e-books, webinars, and blog posts that detail how you can use Ubersuggest to get the results you need.

Ubersuggest is a fantastic option for anyone who has never used an SEO tool before.

Ubersuggest Is a Better Long-Term Investment

Tired of paying monthly fees? If that’s the case, Ubersuggest’s one-time payment option might be a better fit for you.

Even if you sign up for Ubersuggest’s most premium plan, it would only set you back $400. That’s what a month’s subscription to SEMrush’s Business plan would cost you. 

Ubersuggest would continue to roll out updates even for those who pay the full price outright. So you’re not at a disadvantage to those who subscribe month-to-month.

It’s really a steal when you think about it.

Ubersuggest Is Focused on Content Development

If all you need is a way to create optimized content for your site, then Ubersuggest is all you need. 

You don’t want to pay a premium price for features you don’t need. SEMrush has the advantage of having more features. 

But unless you plan on launching a PPC campaign or monitoring social media activity, then these tools would not only be unnecessary but they’ll also suck up money you could allocate elsewhere.

What’s Better About SEMrush?

These are the reasons why you’d want SEMrush over Ubersuggest.

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SEMrush Has Advanced SEO Features

Ubersuggest can do most of the things that SEMrush can. But the latter has advanced features that will push your SEO game to the next level.

The SEO features alone are way more complex, allowing you to monitor all your pages so you know where they place in the SERPs.

SEMrush Is Better for Large-Scale Operations

If you’re running a big agency or corporation, you’ll want access to SEMrush’s other offerings like API access and white-label reporting. 

Also, you’ll get higher data caps with SEMrush compared to Ubersuggest. The reporting limit for Ubersuggest’s basic plan is 100. But with SEMrush, you get 3,000.

Basically, if you’re managing a lot of websites, SEMrush would serve you better.

SEMrush Lets You Add Users

Looking at Ubersuggest now, it doesn’t seem like they allow you to add more users to a subscription. So if you work with other people, you might find collaborations an issue.

SEMrush, however, clearly states that you can add users as needed though there is a limit depending on what plan you’re on.

Note: You’d have to pay an additional fee for every user you add to your subscription.

Who Should Get Ubersuggest?

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We can confidently recommend Ubersuggest to freelance writers and one-man agencies who need to optimize their posts for clients. 

Shouldering the cost of keyword and content research shouldn’t be a big deal considering how affordable Ubersuggest’s plans are. This is especially true if you invest in the one-time payment option.

And as we’ve mentioned earlier, Ubersuggest is a great option for anyone who’s looking for their first SEO tool. The user interface is really friendly for anyone who’s never used one before. 

Who Should Get SEMrush?

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SEMrush is better for small- to large-scale operations that need room for growth. 

It’s also a great fit for those of you who want an entire marketing solution. If you’re thinking beyond SEO and want a tool that can handle everything from research to social media management, then SEMrush is worth looking into.

If you want to be on the same playing field as other SEO professionals, you’ll need a tool like SEMrush to get you there.