A couple of days ago, Surfer SEO Content Score was launched as its latest metric to help users create more optimized content for their target keyword.
In a nutshell, the score enable users to identify the top competitors ranking for their keywords. They can then use these high-scoring pages as basis for creating their own version of the content.
Surfer covered these metrics in depth on their blog post which you can read here.
The post also contains use cases and ideas on how to leverage both metrics to your advantage. That said, there’s no need to mention them here.
Why is the Surfer SEO Content Score the real deal?
Instead, I’d like to take this time to reflect on how far Surfer SEO has come since 2018 when I first was introduced to the tool.
More importantly, this update among many others before is a testament to the team’s commitment in providing the best SEO tool for content creators like me.
I use Surfer SEO to create outlines for the article I will write. I love how it gathers all the data of ranking pages for a keyword and shows them in a manner that all users can understand.
However, I always wished it could make the process of writing the content much more efficient. In particular, the questions and similar keywords help me better understand the user intent of my target keyword.
However, writing articles in consideration of the most relevant factors for your keyword is not easy. I have to manually search the document to make sure I observed all of them (common words and phrases, number of headers, etc.) before hitting “Publish.”
Then Surfer launched Content Editor, which was the solution to the issue I had using the tool.
Using the built-in editor from the tool, I can type away and enter the common words and phrases in the content. Then Surfer shows on the right sidebar if I included the words or terms.
Content Editor remains an incredible feature to this day because of how it simplifies content research and writing into a single window on your browser.
However, with one innovation comes a few questions.
For example, how does one choose pages to include as competitors on Content Editor? Granted, there are metrics for each of the pages (Domain Traffic, URL Traffic, and Words).
But, again, it doesn’t tell me which among the pages are the most relevant relative to the keyword!
That means I have to manually check the pages and analyze them one by one to see if they have meet the requirements.
To be clear, these are neither complaints nor criticisms towards Surfer SEO. The features are fine as is and I don’t mind checking the pages if necessary. But there has to be an easier and better way to do this, right?
Once again, Surfer SEO delivers with their new metric. Instead of browsing through the pages, the Content Score determines which among them checks all of the boxes for being the most relevant content for the keyword.
This makes content creation even more efficient than ever before.
When choosing pages to include as reference for writing content on the Editor, simply choose the ones with the best scores. There’s no need for you to visit the page and analyze each manually.
From here, you can turn your attention into writing optimized content in accordance to the guidelines provided by the tool.
Not using Surfer SEO yet?
If you’re a content creator and publisher like I am, then you’re missing out on a lot by not using Surfer SEO as part of your strategy.
As mentioned, the tool helps streamline your content research and writing so you can focus on creating the best content relative to your target keyword.
Aside from its Content Editor and Content Score, below are other features that makes Surfer SEO one of the best SEO content tools out there, if not the best:
- Keyword Research – Find keyword ideas and suggestions from your seed keyword. From here, you can also see similar keywords and questions about the term that you can use in your content. There’s a Chrome extension you can download and use so you can take your research to Google Chrome on SERPs.
- Keyword Analyzer – Determine the most important variables that help content to rank for the keyword. You can then audit the top 45 pages on SERPs and include your URL that’s not found within the range.
- NLP – Get more words and phrases to include in your content and increase its score by leveraging on Google’s Natural Language Processing API.
I have written a Surfer SEO review if you want to learn more about it.
And with things trending towards creating better content that delivers value to your users, you’re better off having a tool like Surfer SEO.