Squirrly SEO Review: How Great Is This WordPress SEO Plugin?

When talking about SEO tools, do you know which products aren’t normally mentioned?


But that certainly isn’t the case today. WordPress plugins have come a long way and they’re packed with features now that will take your SEO to the next level.

In this Squirrly SEO review, we’ll not only tell what it is but we’ll also talk about all of the things it can do for your digital marketing campaign. We’ll also dive deep into its pros and cons as well as its pricing information.

With that out of the way, let’s go ahead and start with an overview of Squirrly SEO.


It has a straightforward interface that anyone can pick up on right away. Not difficult to install.


It lacks certain features that you’d find on more mainstream offerings but it gets the job done for the most part.


It does a great job explaining what users need to do to execute the recommendations provided.


You’d have no problem working with Squirrly features to improve your on-page optimization for search engines.

What Is Squirrly SEO?

Squirrly SEO is one of the product offerings of Squirrly Company that also includes Squirrly Social, Squirrly Spy, ContentLook, and Starbox. The company refers to the latest version of their product as Squirrly SEO 2020.

Unlike Squirrly Company’s other products, however, Squirrly SEO is a WordPress plugin. It’s marketed as the first-ever non-human SEO consultant. Why? Because this product works using machine-learning technology. 

Or so that’s what Squirrly claims.

Squirrly SEO also claims that its users will “receive expert-level advice from a consultant that has studied over 600,000 websites with progress and history over a period of 7 years.”

What it actually means, however, is that Squirrly’s AI is so good, that it feels like you’re working with an SEO consultant with a seven-year experience. 

Can it live to the hype?

Squirrly SEO Features

Here’s a rundown of all the features you’ll find on Squirrly SEO.

Focus Pages

Focus Pages is Squirrly’s version of an on-page optimization tool. It scans your pages and lets you know what areas you can improve on.

squirrly seo focus pages

But what makes it more special is that Squirrly treats every page differently. If your page targets a high-value keyword, then it would come across a lot of competition. So the recommendations for that page wouldn’t be the same for a page that’s less competitive in nature.

It uses the most commonly known SEO factors that Google uses to gauge site quality. Your goal is to improve each ranking factor to get the highest chances of hitting your goal. 

Focus Pages will present a list of ranking signals that are color-coded. Some will be green. Others will be yellow. And you might also find items in red. You want to fix all items in red and yellow. You want to turn all of them to green.

squirrly seo visibility

This feature makes sure you don’t miss out on any opportunity to improve your landing pages.

Keyword Research Tool

Most SEO tools come with a keyword research feature. Squirrly is no different. You can use the Keyword Research Tool to find new words and phrases to target.

Squirrly, however, focuses on long-tail keywords to give you the best chances of ranking.

As for metrics, Squirrly tells you the number of searches the keyword got, its current trend, social media popularity, and how competitive the term is on search engines.

squirrly seo review - keyword research tool

You can enter more than one seed keyword at a time to maximize your research.

Best SEO Goals

This feature gives you a list of SEO goals that you can accomplish in a day. It’s a list of suggestions based on Squirrly’s AI technology.

squirrly seo - daily seo goals

Clicking Show Me How will reveal an explainer on how you can achieve the goals given to you.

Track SEO Results

This feature not only helps you stay on top of your progress, but it also makes every milestone feel like a victory.

seo results tracking - squirrly seo

You’ll see all of your best-performing pages on Google. Squirrly will even tell you which of them have the best traffic stats, engagement progress, page authority, social shares, and keyword ranking.

Keyword Briefcase

The Keyword Briefcase is responsible for managing your keyword list. You can group your keywords and save them all in one place.

squirrly briefcase

You can set your own labels and filters so that you never lose any of the terms you’ve set aside for future campaigns.

There’s even a way for you to see how many times you’ve used the keywords in your posts.

SEO Virtual Assistant

SEO Virtual Assistant works like a checklist that you can view as you draft your posts. 

squirrly seo review - seo virtual assistant

It’s fairly easy to use. Before you start working on a blog post or article, enter the post title and target keyword. The SEO Virtual Assistant will then populate the checklist with steps you need to take so that the post becomes optimized.

As you work on your content, SEO Virtual Assistant will automatically update itself. So there’s no need to save and refresh the post you’re working on to see the results.

Blogging Assistant

The Blogging Assistant helps you with whatever resource you might need to optimize your posts. How? It provides you copyright-free media content that you could insert in your article. Just enter a keyword and Squirrly will find you the most relevant images it finds.

squirrly blogging assistant

But Blogging Assistant does not stop there. You can also find relevant Tweets, Wikipedia entries, blogs, and previous articles you posted. 

Google SERP Checker

The Google SERP Checker tracks your pages and lets you know if they’re moving up or down the results pages.

Through this tool, you’ll be able to tell if your strategy works or not.

google rankings - squirrly seo

You can check your rankings for a specific country. And it also lets you see how well your posts performed on social media platforms.

You’ll find your daily average ranking, the day’s SERP changes, and a list of all your progress and achievements.

Bulk SEO

Bulk SEO is a feature that lets you check all of your pages for optimization in one go.

You can check for a lot of things when you use Bulk SEO. You can inspect how visible your pages are on search engines. There’s a section where you can review your metadata information. You can also see which of your pages are not optimized for Open Graph. And you can even set up your Twitter card for when many people share your posts on Twitter.

bulk seo edit

Because Squirrly lets you edit all of your pages from one location, it saves you a lot of time. You no longer have to manually search and inspect pages one by one.

You have the option of grouping pages with similar issues. That means you can set what issue you’d like to focus on at any given time.

It still uses the color scheme that Squirrly also uses for Focus Pages.

SEO Audits

SEO Audit is unlike the other features we mentioned earlier. How? SEO Audits focuses on performance rather than technical issues.

Squirrly looks at your pages and analyzes them based on domain authority, SEO, social media performance, site traffic, and others.

squirrly page traffic

It looks at a number of factors to see what you could improve on. Under SEO, for example, it will tell you if you have duplicate titles and meta descriptions. It will also inform you if there are pages with slow load times.

Under Social, Squirrly indicates which are your top-shared pages. 

Open Graph Optimization

Open Graph is a necessity these days but they’re not easy to set up especially if you’re just starting out in the SEO space.

But with Squirrly Open Graph, you can make all the necessary changes with little trouble. As mentioned earlier, Squirrly lets you edit your Twitter Card settings. But you can also let Squirrly do it for you automatically.

open graph optimization for squirrly seo

That means you’re able to set up your pages for the most popular social media platforms including Facebook.

Social Media Integration

Speaking of social media, did you know you can integrate Facebook pixels on Squirrly?

That’s right. You can add social media tracking tools so you never lose track of your pages’ performance on most platforms.

social media integration using squirrly seo

By adding Facebook Pixels, you can monitor your leads and conversions. You’ll also get access to real-time Facebook ad tracking. You can determine which ads work and which ones don’t.

Simply put: You’ll know how your pages perform once they’re active on Facebook.

If you’re more active on Pinterest, there’s something for you too. Squirrly lets you control how your product pages look on the platform.

And remember — You can do all of these from Squirrly. No need to log in and out of Facebook and Pinterest.

SEO Edit Snippet Tool

This is a dedicated space where you can edit your meta titles and descriptions. 

seo edit snippet tool

But if you don’t have the time, you can have Squirrly do it for you. The Snippet Tool will pull information from the first few lines of your post and make sure that the target keyword appears in that section.

It will also include a featured image to improve your SERP listings.

XML Sitemap Generator

Every once in a while, you’ll need to submit an XML Sitemap so you never steer far from Google’s radar.

squirrly xml sitemap generator

You can activate the XML Sitemap Generator and have Google crawl your pages. But it doesn’t have to end there. You can be proactive and turn on a few settings to improve your sitemap.

You can have Squirrly ping Google every time a new post goes up on your site. You can select what type of posts you want to add to your sitemap (some pages are not worth adding). There’s also an option for you to include images and videos.

JSON-LD Schema

JSON-LD Schema allows you to mark data on your pages so Google can understand the context of every page on your domain.

If you’ve used Google’s Structured Data Markup, you’ll feel right at home since they function the same way.

json-ld schema

Now you can categorize your pages and let search engines know if they’re event pages, product pages, books, reviews, news, podcasts, or other types.

Duplicate Content Remover

As the name suggests, this feature finds pages with duplicate content so you can decide which one to remove from your content library or repurpose into something else.

duplicate content remover - squirrly seo

There’s nothing else to add here that isn’t covered in earlier sections.

How to Use Squirrly SEO

Squirrly SEO is fairly easy to use. Anyone can pick it up and get on with their campaign without having extensive SEO knowledge since it does a great job of walking you through the process.

Here’s how you can get started with Squirrly SEO.

Step #1: Download and Install the Plugin

You can download and install the WordPress plugin for free in the same manner as you would for any other plugin.

download and install squirrly seo wordpress plugin

The free version lets you check out the product. And if you like it, you can upgrade to a paid plan. We’ll discuss pricing in a later section.

Step #2: Familiarize Yourself With the Dashboard

After installation, you will be able to access the Squirrly dashboard from within WordPress. Take a minute to familiarize yourself with the layout.

squirrly seo review: Familiarize Yourself With the Dashboard

You’ll find all the features we mentioned earlier from here. But Squirrly categorizes them for better navigation.

On the top of the page, you’ll find tabs for your main menu search features. These are Research, Live Assistant, Snippets, SEO Settings, Focus Pages, SEO Audit, and Rankings.

Over on the side, you’ll find sub-menus for the main feature you selected.

There’s no proper order on which features you should prioritize though like most SEO tasks, you might want to start with research.

The best way to use Squirrly SEO is by browsing through all the options and selecting tasks you feel most comfortable with. 

Step #3: Work Your Way Through Your Tasks

Squirrly offers you different tasks to choose from. If you don’t have enough time to work on all of them, there are estimates on how long each task will take to finish. 

Work Your Way Through Your Tasks Using Squirrly SEO

If you want to start working on a specific task, you just have to click the Show Me How button. This will initiate a pop-up window that details how you can accomplish the task you selected.

task details using squirrly seo

To continue, you only need to click the Let’s Do This button which will redirect you to the appropriate Squirrly tool where you can begin fixing the issue.

All you have to do now is to continue working your way through your list. Once you’re done with all the tasks, you should have an optimized site that’s capable of outranking your toughest competitors.

Squirrly SEO Pricing

Squirrly SEO plugin has three plans available: Pro 2020 ($20.99/first month; $29.99/month after), Business 2020 ($71.99/month), and Agency 2020 ($75.99/month).

squirrly seo review - pricing

You might notice that there’s barely any difference price-wise between Business and Agency. This might tempt you to subscribe to Agency right away. However, you might want to check the included features.

Some features that are available in the Business plan aren’t available in the Agency plan. 

The main difference though is in the data cap for each plan. The higher your plan, the more you can do with Squirrly.

Squirrly SEO Review: Pros and Cons

Here are our thoughts on the advantages and disadvantages of using Squirrly.

Pro: Squirrly SEO is Easy to Use

Squirrly does a great job of walking users through SEO optimization. The instructions are straight to the point and you can make most changes through the Squirrly interface.

Con: Squirrly SEO Is for WordPress Users

It’s painfully obvious but it’s still worth mentioning. Since Squirrly is a WordPress plugin, those who use a different CMS platform won’t be able to install Squirrly SEO.

Pro: Squirrly SEO Is Great for Bloggers

With features like Virtual Assistant and Blogging Assistant, Squirrly SEO is a great tool for content creators. 

Squirrly will immediately let you know if there’s room for improvement in your posts. And it can even suggest images and articles that you can include in your articles and blog posts.

Con: Squirrly SEO’s UX/UI Needs Work

The Squirrly team recently updated its product and yet the user interface feels dated already. It’s not terrible by any stretch and it works just fine. But there certainly is room for improvement.

Pro: Squirrly SEO Lets You Install on at Least 7 Sites

SEO tools will typically let you create one to three campaigns per account. But with Squirrly, you can use the product on up to seven sites. The Agency plan bumps up that number to 50.

Con: Squirrly SEO Lacks Certain Features

You get a lot of tools with Squirrly SEO. But it still lacks a few functions that you’d normally find in an SEO tool. For instance, it doesn’t have a comprehensive backlink monitoring feature.

This product focuses more on WordPress SEO.


Rafael Rivera



Squirrly does a fine job of telling you how to improve your on-page SEO. But digital marketers with years of experience might prefer a different platform that has the usual features they’ve grown accustomed to.

And for the price, there are mid- to high-tier SEO tools in the market that can offer the same features and more.

So you have to ask yourself: Do you really need your SEO tool to come in the form of a plugin like Yoast SEO? 

If you’re quite happy with the convenience that SEO plugins like Squirrly offer, then you’ll be happy with this product.