Spyfu Vs Moz: Which Tool Is Better at Toppling Your SEO Competitors?

spyfu vs moz

Spyfu vs Moz Pro — which one of these SEO tools deserve your attention? 

In this post, we’ll show you the advantages and disadvantages of picking one over the other. Our goal is to show you which one is right for your business. To do that, we’ll go over what features Moz and Spyfu has to offer.

Do you own a small business? Or are you a freelance online marketer? Do you run a marketing agency? Toward the end of this post, you’ll know if which tool is a better fit for what you’re trying to accomplish.

With all of that set, let’s begin.

What Is Spyfu?

spyfu homepage

Spyfu is a subscription service that’s specifically designed to analyze your competitor’s SEO and PPC (pay per click) performance.


You can use Spyfu to analyze your own website and come up with strategies to make your presence felt online. 

So what features can you expect to gain access to once you sign up for Spyfu?

SEO Research

You can start your research by performing SEO research. Whether it be for one of your sites or your rival’s, you’ll get an eye-opening overview of your current stats.

spyfu seo research

By navigating through the tabs, you can break down the results even further. You can see the entered domain’s biggest competitors, the keywords it ranks for, its ranking history, its top pages, backlink information, and more.

The Kombat feature makes it possible to compare the results with up to two other sites. If you want to see which keywords you have in common, this is one way of getting that information.

spyfu keyword universe

Keyword Universe will then show you details about those keywords like their search volume, CPC, and keyword difficulty.

The Ranking History feature shows how each keyword performed over time. You can go back as far as five years if you want. Filter options allow you to narrow down the results to new keywords, gained ranks, or lost ranks.

If you’d like to know which of the domain’s pages garnered the most views, then all you need to do is check the Top Pages section. Here you’ll find the list of pages, the estimated monthly SEO clicks, and the top keywords.

The Backlinks feature is no slouch either. You get a breakdown of backlink types which is basically a description of the link source (news article, blog, etc.). Then you have your numbers. It details the monthly organic clicks for both the domain and the specific page, the domain’s strength, ranked keywords, and outbound links.

All the information you’ll find under the SEO Research section of Spyfu should help you get started with your campaign.

But Spyfu can do more than that.

PPC Research

Since the main purpose of this post is to give you an SEO tool, we won’t dwell on Spyfu’s PPC capabilities. But it’s still definitely worth mentioning.

spyfu ppc research

PPC Research works almost exactly as SEO Research but with minor differences. The Ad History, AdWords Advisor, and AdWords Templates are specific to PPC Research.

All of them help you determine what keywords you should bid on based on your competitors’ PPC strategies.

The Overview still gives you a breakdown of the entered domain’s figures. Kombat still lets you compare a domain with two other business rivals. And you can still see what keywords you have in common.

Keyword Research

Of course, you can’t go long without a means of performing keyword research. And for that, Spyfu has its Keyword Research feature.

spyfu keyword research

Again, this feature is broken down into subsections. There’s the Overview section where you could find all the basic, domain-level keyword information. It shows your monthly volume, estimated clicks, similar keywords, top keywords in question form, and more.

The Related Keywords section has a list of your total keywords along with their volume, keyword difficulty, and cost per click information. There’s a handy filter menu with different parameters so you can get to the data you need.

The Advertiser History section gives you a list of the most successful advertisers (with their best ads) who appeared for the selected keyword.

Ranking History still works the same way. As does Backlinks.

If you have a bunch of keywords you want to add to your keyword list, you can use the Bulk Upload feature to do so. 

The SERP Analysis section will show you the top Google results for the keyword you just entered. It will also tell you how many instances of the keyword appearing in the titles and URL there are.


The Backlinks feature helps you find sites that could help you rank for the keyword (or keywords) you provide.

spyfu backlinks

There are two subsections: Backlinks and Backlinks Outreach.

Backlinks will tell you the domains that you want to target as well as the domain’s monthly organic clicks, the page’s monthly organic clicks, domain strength, ranked keywords, and outbound links.

The Backlinks Outreach section lets you start a new campaign to help with your link outreach strategy.

List Builder

This lets you browse through domains and keywords that Spyfu compiled based on requests made by other users. 

You can use this to find top domains and keywords based on prerequisites you specify like sites with the most ad spend or which ones have the most Twitter account organic traffic.

You can even find new leads for your business.


This allows you to add keywords to your list which Spyfu then tracks. Not only will you be able to see if these keywords have gone up or down the SERPs, but you also see their current CPC, monthly searches, and ranking difficulty.


You can generate reports for the domain you entered. This is especially useful for those who regularly update clients on their progress.

Start by selecting whether you want to generate an SEO or PPC report. Then enter the keywords you want Spyfu to report on.

You can then specify your competitors. Afterward, Spyfu will create a report that you could send to your clients.

That about does it for Spyfu. But what about Moz? Why do people like it so much?

What Is Moz Pro?

moz pro homepage

Moz (formerly SEO Moz) is a SaaS company that services online marketers through its lineup of products. And Moz Pro is its flagship product.

As you might expect, Moz Pro comes with heavy features that make it a whole lot easier to outperform competitors in the SERPs.

Here are just a few of them.


Moz Pro Campaigns are less of a feature and more of a starting point. This is where you enter your domain so Moz Pro can start tracking it. The results would be more effective if you connect it with your Google Analytics account.

moz pro campaigns

Immediately, you’re presented with data that you could use to assess site quality. You’d see your search visibility, keyword ranking, crawl issues, and other relevant information.

You’ll also see your domain authority, a metric that Moz created to show how authoritative a domain is.

This overview helps you determine how much work you need to do before you could consider your site optimized.


This feature shows you where your pages stand in the SERPs for your target keywords.

moz pro rankings

And if you enter your competitor’s domain, you could even compare your ranking against it. This works for both desktop and mobile views.

It’s an easy way to see where you stand against other businesses in your niche.

Page Optimization

Here’s one feature that SEO specialists can’t live without. Page Optimization crawls your pages to find areas that you could optimize.

moz pro page optimization

The overview is pretty self-explanatory. After you submit a page to crawl, Moz gives you information like how many of your target keywords it finds, tells you if you added metadata, and provides suggestions on how you could further improve the page.

The page is also given an overall score. The closer it is to 100, the more optimized it is for search engines.

Site Crawl

But if course you don’t want to crawl every page manually. The Site Crawl feature lets you scan your entire domain to find pages that need some work.

moz pro site crawl

Not only will it inform you of the issues it finds, but Moz will also label them according to priority. If you need to make changes immediately (404 pages, etc.), then the error shows up as a critical issue.

The feature can even go as far as finding duplicate pages. If you have pages with thin content, it will also show up here.


Links is where you go if you’ve decided to launch a backlink strategy. This feature manages to present you with crucial information regarding the quality of backlinks you’ve received.

moz pro links

Not only does it show you the source URL, but Links also shows the anchor text used, its page authority (PA) and DA score, how many links there are from the domain, and the spam score.

The spam score is important because you want an easy way to determine the quality of the backlinks you receive. You should disavow spammy backlinks.

Going through the report gives you a better understanding of where your SEO campaign stands. If you’ve received nothing but spammy backlinks, you could point to that as the reason why you’re not ranking higher in the SERPs as you should be.

You can also monitor how many backlinks you’ve lost and gained over time which is quite useful.

You can use the same feature to go over your competitor’s link building strategy. If you find backlinks from sources that are not linking to you, then you could save those links and approach these domains for link building opportunities in the future.

Link Intersect

The Link Intersect feature makes it a breeze to find backlinks that you and your competitor share. 

And should you find backlinks that you don’t share with your rival, you can use the Link Tracking feature to compile all of them in a list. When you do, Moz will monitor these links for future reference.

Site Traffic

If you connect Google Analytics to your Moz Pro account, you won’t need to log into Analytics anymore since you could access the same data from within Moz Pro.


Moz Pro, like Spyfu, offers report generation. It has built-in templates so you could create reports from scratch without having to deal with the headache that normally comes with creating your own graphs and figures.

Keyword Research

If you need to discover new keywords for your campaign, you’d be happy to know that Moz Pro’s Keyword Research feature is actually good.

moz keyword research

Just provide Moz Pro with a seed keyword and it will give you all the details you’ll need to understand it better — metrics like the keyword’s monthly volume, keyword difficulty, organic CTR, and priority.

Scroll down and you’ll also see a list of relevant keywords that you could use to populate your other pages.

There’s also Mentions where Moz lists down all the latest posts and news articles related to the keyword you provided.

Rank Checker

Using Rank Checker will let Moz check your pages for the keywords you want to target. That way, you can see where they place in the SERPs.

Quite a feature especially if you want to monitor the success of the on-page and off-page changes you make to your site.

Do note that Moz Pro has other features like Link Research and On-Page Grader. While these are standalone tools, they perform the same functions as the ones mentioned above. Only in these cases, they check links, keywords, and on-page grades of any domain you enter outside your own.

How Are Moz Pro and Spyfu Similar?

Yes, both Moz Pro and Spyfu share similar features. Here’s a brief explainer of what those features are.

Moz ProSpyfu
On-Page SEOScan your pages to find on-page issues that plague your websiteLess extensive but still shows missing metadata and other relevant details
Keyword ResearchFind keywords to use for your campaign. Includes metrics that determine how hard a keyword is to rank.Shows keywords you may have missed and includes metrics to help you make your decision
Link ResearchFind backlinks to your site or your competitorsSee what keywords you share with other businesses in your niche
Keyword TrackingSee how your pages rank for your target keywordsAlso shows you the same data as in Moz Pro
ReportingGenerate reports for your clients or yourselfHas reporting feature although the report’s design feels outdated by today’s standards.

Spyfu vs Moz: How Are They Different?

This is where we discuss the factors that might pull one SEO tool ahead of the other. 

Difference #1: Price

As far as price goes, Spyfu is the clear winner. It offers three pricing plans.

spyfu pricing

All three Spyfu plans—Basic ($39/month), Professional ($39/first month; $78/month after), and Team ($299/month)—all come with unlimited search results, data exports, and domain overview PDFs.

By comparison, Moz Pro is much more expensive.

moz pro pricing

The Standard plan is $99/month. The other plans— Medium ($149/month), Large ($249/month), and Premium ($599/month)—get pricier from there.

If you’re just starting out and can’t afford an SEO tool north of $100, then Spyfu is the right tool for you.

Moz has a 30-day free trial. Spyfu, on the other hand, only has a 30-day money-back guarantee.

Difference #2: Data

With Moz Pro, you get more data to use for your research. Let’s take keyword research as an example. 

Spyfu lets you find related keywords and metrics like monthly volume. If you’re only doing basic research, this would suffice.

But with Moz Pro, you get the same metrics and more. You’re given the keyword’s relevancy score and mention authority among others.

On Moz, you get to see the anchor texts used for the links included in the report.

Difference #3: User Accounts

You can add more users to Moz Pro depending on the plan you select. The Standard and Medium plans will only let one person use the account at a time. Large has three users while Premium lets five users use the account.

Additional users will set you back $49/month.

Over on Spyfu, only the Team plan lets multiple users access an account.

What’s Better About Spyfu?

Here’s why you might want to consider Spyfu.

  • Simplicity — What you see is what you get. Even a novice user should have no problem using the tool.
  • Price — Those who have a limited budget might want to stick with Spyfu for now and upgrade to a more comprehensive SEO tool in the future.
  • Unlimited Data — There’s no cap on searches that you’d like to make.

What’s Better About Moz Pro?

Here’s why you might want to consider Moz Pro.

  • On-Page Optimization — Moz Pro’s on-page optimization features are more powerful than Spyfu’s.
  • Reliability — Moz Pro is widely recognized. It’s a proven name in the SEO tools market.
  • Data — This tool presents deeper data than Spyfu. The better the data, the more effective your SEO planning will go.
  • Reports — You can generate better-looking reports on Moz Pro than on Spyfu.

Who Should Get Spyfu?

spyfu sidebar

Spyfu would work best for those who are just starting out and are on a limited budget. So, that could apply to one-man operations and small businesses. 

Honestly, Spyfu works better as a PPC tool than an SEO tool. So if you have plans on launching a PPC campaign down the line, then you should get Spyfu instead of Moz Pro.

Who Should Get Moz Pro?

moz sidebar

Those who care about on-page optimization as they do keyword research and link building should get Moz Pro.

Given its price point, this would work best for medium- to large-scale businesses and SEO agencies.