Caught between SEO Powersuite and Ahrefs? Want to know which SEO tool you should use for your SEO campaign?
You’ve come to the right place.
Today, we’re talking about the strengths and weaknesses of both tools. And by the end of this post, you should have an idea of which one is worth the price.
We’ll also discuss their similarities and differences so that you know what you can expect each one could do for your business or clients.
So without further ado, let’s jump right into it.
- What Is SEO Powersuite?
- What Is Ahrefs?
- How Are SEO Powersuite and Ahrefs Similar?
- SEO Powersuite vs Ahrefs: How Are They Different?
- What’s Better About SEO Powersuite?
- What’s Better About Ahrefs?
- Who Should Get SEO Powersuite?
- Who Should Get Ahrefs?
What Is SEO Powersuite?
SEO Powersuite is a tool packed with features that makes online marketing research a breeze. And unlike most of the SEO tools out in the market today, this one software you download and install into your computer.
As its name suggests, SEO Powersuite has a suite of tools that you can use to carry out your research with each one specializing in an SEO aspect.
Let’s take a closer look at these tools.
If you need to check your site for on-page issues such as broken links, 404 errors, and others like it, then you need the SEO Powersuite Website Auditor.
You probably know by now that the more of these issues you address, the better your performance will be in the search engine results pages or SERPs.
But manually hunting for on-page errors throughout your entire domain is easier said than done. That’s why you need a tool that can crawl your site and notify you if there’s anything you need to worry about.
Website Auditor helps you find indexing and crawlability issues, redirect failures, technical errors, broken links, and more.
You can also perform checks on individual pages where you can discover issues like:
- Missing keywords in the title, metadata, or body of the post
- Having the wrong length for the title or metadata of the post
- Having duplicate values in titles and descriptions
- Missing keywords in your image metadata
You need a way to monitor the progress of your campaign. This is where Rank Tracker comes into play.
Through this tool, you’re able to see which of your pages rank in the SERPs for the keywords you’re targeting.
Not only that — you also see where they show up in the SERPs. You can easily monitor if they have gone up or down in the rankings.
If you’ve added a list of competitors, Rank Tracker lets you see where their pages stand for the same keywords. It’s a quick way of comparing results between domains to gauge if your strategy works or not.
The Visibility column lets you know how prominent your pages are in the SERPs.
You can compare the results with historical data to get a better sense of how you’ve performed throughout your campaign.
And yes, you can set the tool to gather data automatically.
There’s a report generation feature that allows you to download all this information and send them to your clients or share them with your team.
Rank Tracker also doubles as a keyword research tool. You can enter a seed word and this tool will provide as many related keywords as possible. It uses Google Ads’ Keyword Planner to generate results.
You can refine your list further using the filter options. You get metrics like the number of searches that the keyword gets, expected visits, competition, cost per click (CPC), and keyword difficulty.
This should be enough to get you started with your keyword research.
You can use Spyglass Tool to check your link profile. Get a list of all your backlinks so you can see which ones to keep and which of them you need to disavow.
What sort of data does Spyglass Tool provide?
You get access to the backlink URL, the page title, the anchor text used, the anchor URL, the page’s PR rating, the domain’s IP, and other relevant information.
All of this can help you assess your domain’s backlink performance.
However, if you want to understand your competitor’s backlink strategy then you can also use Spyglass Tool for this very purpose.
When you check your competitor’s backlink profile, you’ll discover domains that link to your competitor but not to yours. You can make a list of these opportunities for reference. When you launch your link building campaign, reach out to these sites in hopes that they also link back to your domain.
Speaking of saving backlink information, Link Assistant is SEO Powersuite’s link outreach tool.
Not only does Link Outreach save backlink information, but it also looks for the site owner’s correct email address. That means you only have to worry about drafting your email. No longer do you have to spend time looking for contact information.
You can also draft email templates to use for your email reach-out campaign.
It’s really an email outreach tool that lives within your SEO tool. It’s a convenient way of finding prospective leads for link building.
You can use SEO Powersuite to gather information about your competitors. We already mentioned how you can find your business rival’s backlinks.
But if you don’t know who your competitors are in the first place, then that feature would be a waste.
Fortunately, you can learn who your competitors are though the Competitor Research feature. It uses your target keywords to determine what domains you’d likely run up against in the SERPs.
SEO Powersuite can also create SEO content briefs. This can help your writers to create SEO-friendly content by providing a list of keywords to add to their posts.
These are just some of the ways SEO Powersuite can help you improve your SEO strategy.
But what about Ahrefs? What does this SEO tool have to offer? Is it any better than SEO Powersuite? How is it different?
Let’s find out.
What Is Ahrefs?
Ahrefs is an all-in-one SEO tool that—unlike SEO Powersuite—runs entirely online.
The subscription service lets you optimize your site using its Site Audit feature. You can also go over your competitor’s strategy through Site Explorer. You can also find new keywords to optimize, review the top-performing content for the keywords you’re targeting, and perform rank tracking.
Let’s go over these features one by one.
Site Audit is your way of finding on-page errors that might cause your pages to go down the SERP rankings.
Ahrefs checks for multiple SEO factors that can affect site performance. It handles:
- Finding internal page errors like broken pages and 3xx redirect issues
- Showing pages that do not load at optimal speeds
- Looking for pages with missing metadata information
- Identifying pages with duplicate content
- Revealing incoming link type (do-follow vs no-follow, etc.)
- Counting links to redirect and broken pages from indexable and non-indexable pages
- Presenting images that have no alt tags
Once the problem areas are identified, you can proceed with correcting them so that your pages become optimized for search engines.
You can use Site Explorer on any domain to find data such as its estimated site traffic, ranking keywords, and backlink information.
This is also where you’ll be first introduced to three scoring systems:
- Domain Rating (DR) — This score determines site quality based on how many authoritative sites link back to it. The better backlinks it receives, the higher the score will become.
- URL Rating (UR) — This is similar to DR. Only this time, it’s referring to a specific page or URL.
- Ahrefs Rank — This gives you an idea of how authoritative a domain is based on its DR.
These metrics are important and will become more prominent as you use Ahrefs’ other features. You could use these as factors when determining a domain or page’s value as you conduct your research.
The Site Explorer gives you an overview of a site’s current SEO status and makes a fantastic starting point.
Many believe that Ahrefs’ Keyword Explorer is one of the best keyword research tools in the market today.
Well, let’s start with the basics. Keyword Explorer allows you to find new keyword ideas based on a seed keyword. But not only that, but you also get to specify which search engine you want Ahrefs to draw the information from. You can choose from Google, YouTube, Amazon, Bing, and more.
Once Ahrefs finishes its search, you’ll see recommended keywords along with their keyword difficulty, search volume, clicks, CPC, keyword volume (global and region-specific), and more.
Ahrefs divides the keyword suggestions into subcategories. You have keywords that have the same terms (as your seed keyword/s), keywords in question form, newly discovered terms, and related terms (AKA “also ranks for”).
You can explore these in detail when you view all suggestions. Even better, you can use Ahrefs’ well-received filter options to include or exclude entries based on factors like keyword density, word count, SERP features, and others.
This filtering system is one of the reasons why Ahrefs’ Keyword Explorer is believed by some to be the best. It makes it so easy to get the exact data you need to plot your keyword strategy. Not only that, but Ahrefs also delivers a wide range of metrics to help you decide which terms are worth going after.
Let’s talk about one of Ahrefs’ other features — Content Explorer. If you’ve used Buzzsumo before, then you’re probably aware of what Content Explorer does.
It’s easily one of the best ways to find the most popular articles for your target keyword. If you work with a content team, the data you could gather through Content Explorer will change the way you plan and schedule posts.
Sure, you get the DR, organic traffic, and traffic value of the posts that end up in the results. But more importantly, you get to see how well they performed on social media platforms.
There are also nifty features that are quite useful if you know how to use them.
Exploring Twitter shares, for example, gives you a list of people who tweeted the posts. That means they’re interested in the topic and are willing to share it with their followers. You can use this information to build your audience or find leads for a link building campaign down the road.
At the very least, you could get them to retweet your own posts once they’re published.
Once you assign your content team their assignments, have them check Content Explorer so they know what kind of posts people want to see based on the search terms they use.
The Rank Tracker feature is what you’ll end up using to determine the success of your efforts.
It monitors your keyword performance in the SERPs and checks if any of your pages rank for these terms.
And if you added your competitors in Ahrefs, you can immediately see if you’re outranking them or not.
You can even go deeper as each result will show you the keyword difficulty, CPC, volume, clicks, location, and other metrics that would explain Ahrefs’ findings.
If you find new keywords that your competitors rank for but you aren’t, make sure you add them to your list so you can create posts that would target that term.
Since you can compare current rankings with past results, you can see how far you’ve progressed in your SEO campaign. If your ranking continues to move upward, you’ll know that you’re doing something right.
Ahrefs claim to have the biggest link database compared to other SEO tools. That means when it looks for backlinks to your domain, you’ll end up with a really extensive list.
When you go over the results, you’ll see the backlink’s referring page, DR, UR, traffic, anchor texts, and other relevant information.
Again, you can filter these results by metric so you only see the exact results you’re looking for. You can even choose to only display one link per domain, the link type (do-follow vs no-follow, etc.), language, platform (blog vs news article, etc.), and page traffic.
You can also find new, lost, and broken backlinks for reference. Broken backlinks are often used in link building campaigns.
The Link Intersect feature lets you compare backlinks with competitors to find opportunities you may have missed.
How Are SEO Powersuite and Ahrefs Similar?
Now that we’ve got the introductions out of the way, let’s explore the similarities between these two SEO tools.
They Offer Mostly the Same Features
Both SEO Powersuite and Ahrefs have the same basic features. They can perform on-page SEO checks, keyword research, rank tracking, and link research.
And for most SEOs, especially those who are performing SEO for the first time, will find these features enough.
They Have Content-Specific Tools
Other SEO tools only focus on backlinks, keyword research, and on-page optimization. But both Ahrefs and SEO Powersuite have tools designed to help content teams optimize content for search engines.
They Provide Quality Data
While they do have differences, you can’t question the data you receive from either tool. They are both powerful in their own right. You shouldn’t dismiss Ahrefs or SEO Powersuite based on the results they deliver.
They Both Have Customer Support
If you ever run into issues, you can contact both companies to fix the problem. They also offer training materials you could use to familiarize yourself with their features.
SEO Powersuite vs Ahrefs: How Are They Different?
Here’s where Ahrefs and SEO Powersuite differ from one another.
|Data Allocation||SEO Powersuite offers unlimited access to its SEO data. This includes website entries, keywords, backlinks, and pretty much everything else.||There is a cap on the number of sites, keywords, backlinks, and other information you might need during research. The cap increases as you subscribe to higher plans.|
|Pricing||SEO Powersuite has two paid plans: Professional ($299/year) and Enterprise ($699/year).|
It’s significantly cheaper than Ahref’s pricing plan.
|Ahrefs has four pricing plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month).|
Some SEOs might consider this pricing out of their league.
|Access to Features||SEO Powersuite offers each tool as stand-alone products. Meaning if you only need a specific tool like Rank Tracker, you can purchase that product by itself which saves you money.||You have to subscribe to Ahrefs to access any of its features.|
|Metrics||Provides sufficient data to help you assess the results.||Has a ton of usable metrics to really understand the data being presented to you. Plus, it has a powerful filtering feature that lets you get the exact results you need.|
|Free Version||While there are data limitations, SEO Powersuite does have a free version that you could download and install on your computer.||Ahrefs does not have a free version. You’ll have to pay upfront. Even the trial version of Ahrefs will require you to pay $7 for seven-day access to the site.|
What’s Better About SEO Powersuite?
Here are the things that make SEO Powersuite the right choice for you.
- Pricing — It’s way cheaper than Ahrefs. But it does not compromise on the quality of the results. Honestly, if all you need is a way to get new keyword ideas, check your on-page SEO, and find backlinks, then SEO Powersuite might be good enough.
- No Data Cap — You get unlimited data which isn’t that common when it comes to SEO tools. It’s really a bargain when you think about it.
- Ala Carte — If you don’t need to purchase the whole suite, you could pick and choose the features that you want.
What’s Better About Ahrefs?
Here are the reasons why you might want to consider Ahrefs as your SEO tool of choice.
- Data Presentation — Once you get used to how Ahrefs presents its data, you’ll have a hard time switching to anything else. The extensive filter options alone is a luxury we didn’t think we needed until we experienced it.
- Data Within Data — Once you get into the thick of things, you’ll find that most of the information you’re presented can be broken down further to reveal even more data. Finding Twitter users who tweeted about top-ranking pages is just one example.
- Extensive Data — Ahrefs has over 16 trillion backlinks and 7 billion keywords in its database. This provides you with a ton of information you could use to come up with a detailed SEO strategy.
Who Should Get SEO Powersuite?
SEO Powersuite is ideal for those who are just starting out in SEO. Its friendly price point makes it an affordable option for freelance marketers.
However, each license would cost the same amount. Meaning those who subscribe to a Professional license would have to pay $299/year for every additional user. So it might not be a great choice for small teams.
Who Should Get Ahrefs?
Any person or business who relies on deep data to come up with SEO strategies. Also, anyone who works with clients who’d appreciate data-driven results.