As search engine optimization is very dynamic, content writing is one of the most evergreen and powerful strategies you can implement on your site.
About 64% of marketers invest their efforts in SEO. At the same time, 72% of them believe in the power of content creation.
You’ll know how vital SEO content writing is by looking at these marketing statistics.
So, how can you write SEO-friendly content? Keep scrolling, and we’ll provide you with 11 SEO content writing tips.
- What is SEO Content Writing?
- How to Write SEO-Friendly Content
- 1. Find the right topic based on your audience’s needs.
- 2. Invest time in keyword research.
- 3. Write a unique and optimized title and meta-description.
- 4. Optimize your URL.
- 5. Create an outstanding H1 (Header 1).
- 6. Improve content readability.
- 7. Publish long-form content.
- 8. Include other media formats like videos, images, and infographics.
- 9. Create an internal linking strategy.
- 10. Avoid sounding like a robot.
- 11. Boost site speed.
What is SEO Content Writing?
SEO content writing is the act of publishing articles, posts, or web pages that are optimized both for search engines and your audience.
It’s the practice of using specific keywords and relevant phrases throughout your content to help it rank well on search engines.
But targeting keywords is just the tip of the iceberg.
There are lots of factors to consider in creating high-quality and SEO-friendly content.
How to Write SEO-Friendly Content
Ready to write search engine optimized content? Here are 11 practical tips you can follow:
1. Find the right topic based on your audience’s needs.
“Is this going to answer my audience’s question?” This is what you need to ask yourself before planning on what to discuss.
Not all topics you’re interested in provide value for your audience. Your main priority is to give them answers.
If you can’t provide a solution, it will not help anyone, and it will never get any shares or links back to your website. Thus, that post is useless for both search engine rankings and your business.
How to research topics for your audience?
Internet will still be your friend when doing topic research.
You may check your direct competitors and see which of their articles get the most traffic. You can also search topics on Google and answer questions under “People Also Ask” and “Related Searches.”
Another great way is to ask your readers directly by creating polls and joining FB groups. Forums are also your friend. Type your niche on Reddit or Quora’s search box and look for questions.
If the suggestions above are too time-consuming, you can use apps! For example, Semrush’s Topic Research Tool is pretty useful. WriterZen also has this Topic Discovery tool you can use.
2. Invest time in keyword research.
Keywords research is an essential part of content writing. It can help you increase your ranking, thus increasing traffic to your site and creating more opportunities for converting visitors into customers.
What you need is to learn how to do keyword research correctly. Because if you don’t, you’ll lose to your competitors, and your content won’t be visible to your target audience.
Targeting a highly competitive keyword might do more harm than good if your website is new, especially if your competitors have high domain authority.
The best strategy is to find low-hanging fruit keywords. These keywords are not very competitive but have a good search volume.
When selecting your primary keyword, make sure to check the following factors:
- Monthly search volume – How many people are searching for this keyword? The higher the search volume, the better (but this will still vary)
- Keyword difficulty – How hard is it to rank for this keyword? The lower the keyword difficulty, the easier it is to appear on the first page of search engines.
- User’s search intent – Why is your reader searching for this keyword? Is it to learn, find a specific website, or purchase a product?
- Keyword Length – How long is the keyword that I should target? The shorter the keyword, the harder it is to rank.
3. Write a unique and optimized title and meta-description.
Although Google rewrites title tags and meta descriptions for better readability, it’s still good essential to optimize it on your part.
Title tags and meta-descriptions are what the audience sees on the search engine results. Therefore, you need to make sure they will capture your readers’ attention.
But before your audience, search engine bots will index and crawl your content. So, ensure that your target keyword is included on your title tag and meta-description.
Remember to keep it short, sweet, simple yet detailed.
How long should your title tag and meta-description be?
Do not exceed 60 characters for your title tag so that it will be shown entirely on the SERPs. Your meta-description should be around 120-150 characters.
4. Optimize your URL.
When you first publish your article, your URL might look like this www.yourdomain.com/123456. You should customize it and include your target keywords.
Try your best to limit your URL to 74 characters and make sure that it is different from the URL of your other posts.
5. Create an outstanding H1 (Header 1).
Orbit Media mentioned that to create the perfect headline, you must consider the cost-benefit for your readers. This will determine whether your heading will convince the audience to continue reading or not.
The cost-benefit question is: “Is this content worthy of my time?”
Your goal as the writer is to promise that clicking your content is the best decision your audience can make.
You should be able to express in a few words what they’ll get from your post or what you’re offering.
You may use these tips when writing your heading or title:
- Use rationale words like “ways,” “steps,” “tricks,” “reasons,” etc.
- Add a number to your headings. (10 Simple Ways to Wear MakeUp)
- Take advantage of this fantastic title generator – Impact
6. Improve content readability.
I want you to be honest. Would you read a 1,000-word article divided only into three paragraphs and is full of jargon?
I don’t know about you, but I won’t read that. And so are most readers. About 43% of online readers admit that they only skim blog posts.
The human’s attention span has decreased to 8 seconds. This reason is enough to add white space to your blogs. Aside from using bullets and numbers for your lists, here are some other things you can do to increase readability:
- Use simple vocabulary and avoid jargon (unless you’re sure your audience will understand them.)
- Limit your sentences to 20 words.
- Limit your paragraphs to 1-3 sentences.
- Get a table of the content plugin.
- Utilize your headings and subheadings.
- Use your primary keyword naturally and avoid keyword-stuffing.
7. Publish long-form content.
They will consider you an expert since you explain topics under your niche more in-depth. So, people will trust your site more, resulting in more social shares, backlinks, higher engagement, and decreased bounce rate.
Readers love meatier content. Although there’s a huge possibility that they will skim your content, the chances of them coming back are also high.
Wordstream applied this tactic on their site, and it worked! Instead of producing 1,000-word content like they usually do, they started publishing longer content. The result? The average time spent by their audience tripled – from 1:33 to 4:35!
Aiming for 2,000 words for your article is a great place to start.
8. Include other media formats like videos, images, and infographics.
According to OptinMonster, articles with visual content receive 94% more views than those with plain text.
Adding visual content can lead to better engagement with readers and improve overall rank on SERP. It can also decrease bounce rate as your readers won’t feel bored while reading your content.
Include videos, images, infographics, quotes, and PDF downloadables to make your article more exciting to your audience.
Don’t forget! Include alt text to your images.
Since we’re already talking about images, here’s a 7.5 SEO content tip.
Alt tags, also known as alternative texts or “alt” for short, describe an image’s content. They make images readable for site crawlers and those who prefer using screen readers.
9. Create an internal linking strategy.
Improve your user experience by adding links to related articles in your blog. Having an internal linking strategy can help you improve your site structure and make it more crawlable to the search engines.
The best approach to this is creating content hubs or pillar pages and properly linking supporting articles. It will help your other content be discoverable and gain more traffic.
For example, you have a personal finance website and have written dozen of content under various topics like cryptocurrency, stocks, and savings. To build a better structure, categorize your articles based on the subject mentioned, create an ultimate how-to-page, and link all relevant articles there.
10. Avoid sounding like a robot.
Always remember this, you’re writing for people. So although it’s essential to optimize for search engine bots, your primary audience is still humans.
Write as if you’re having a face-to-face discussion with someone. Use conversational language and avoid using complex words. Your blog article isn’t an academic paper, so don’t use too many transition words. Use active voice as much as possible.
Your way of delivery is also an important component here. Use the right tone depending on your audience. For example, if your audience is CEOs or directors, try to sound more professional.
Also, ensure that you sound confident and avoid adverb-stuffing.
The best way to determine whether your sentences sounded off is to read them aloud. It really works!
11. Boost site speed.
Websites with a faster loading time have a better chance of boosting their rankings.
Google’s algorithm considers site speed one of its ranking factors because of its significant impact on user experience.
A blog post from the Blue Corona website mentioned that the recommended site speed of Google is under two seconds.
Some common factors that can affect your site speed and what you can do:
- Files and images. Shrink file sizes by using image compressor plugins.
- Plugins. Make sure to delete plugins that you’re not using anymore.
- Server or Hosting. Contact your server when this issue persists or switch to a better hosting service.
The better and more high-quality your content, the more likely it will rank well in Google search results pages and bring more organic traffic to your site.
Writing content for both SEO and readers can be a little bit tedious and time-consuming. But try to focus on the tips above, and you’ll see some drastic changes in your visibility and search traffic.
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