SEMrush Vs Serpstat: Which Tool Is Better For SEO Professionals?

semrush vs serpstat

Email outreach isn’t as easy as one might think. That’s why companies and marketers go out of their way to find the right cold email outreach tool to aid their link building strategy.

And at the very top of the list, you’ll find Lemlist — a product that aims to help sales teams, agencies, and B2B businesses to personalize their cold emails.

But can Lemlist deliver? Let’s find out in this Lemlist review.

Premiere SEO tools like SEMrush continue to dominate the market but online marketers are constantly looking for alternatives. Users want the same functionality that all-in-one SEO applications but at a more affordable price.

That’s where Serpstat comes in. It’s meant to provide the same key features you’ve come to expect from SEMrush but at an affordable rate.

But here’s the thing: Can Serpstat pull an upset victory? Or will SEMrush blow Serpstat out of the water with its many features?

In this battle between Serpstat vs SEMrush, we attempt to compare these two to crown the better tool for SEO professionals.

What Is SEMrush?

semrush homepage

SEMrush, for the unfamiliar, is a SaaS product designed for search engine optimization. It’s meant to be a one-stop-shop for all your SEO needs — from on-page optimization to lead generation.

Let’s look at some of SEMrush’s key features.

On-Page SEO

With SEMrush, you can scan your whole domain or individual pages. With this, you can conduct a site audit to determine if there are issues that prevent you from ranking higher in the search engine results pages or SERPs.

semrush on page seo health

This is made possible by features like Site Audit, Content Analyzer, On-Page SEO Checker, Domain Overview, and Traffic Analytics.

Keyword Research

One of the foundations of SEO is keyword research. So it shouldn’t come as a surprise that SEMrush has features built for this very purpose.

semrush keyword magic tool

The Keyword Magic Tool, Keyword Difficulty, and Keyword Gap features let you generate words and phrases to target. SEMrush suggests keywords based on seed words you enter or competitor data. If you’re missing keywords, these features will let you know.

Link Building

You want your SEO tool to have link building features. Not only does this help your content marketing campaign, but it also helps with competitor analysis.

SEMrush offers features like Backlink, Backlink Audit, Backlink Gap, and Link Building Tool to facilitate better backlink analysis for your domain.

semrush link building

If you want to know which sites link back to you and your competitors, SEMrush will provide you a list of backlinks along with important metrics to help you decide if they’re any good.

Other Features

SEMrush has other features to optimize your pages even further. Its content marketing features give your blogs and articles direction by suggesting headlines, keywords, and topics to use.

The social media features like Social Media Tracker, Social Media Posting, and Brand Monitoring give you a sense of how well you’re performing on multiple platforms. You can even draft and schedule posts within SEMrush.

SEMrush also comes with a lead generation tool you could use to find new leads for your business or agency.

All in all, SEMrush has the tools you need to address your organic and paid ranking concerns. It makes it so easy to come up with effective SEO and PPC campaigns.

But what about Serpstat? Is this SEO research tool just as effective as SEMrush? Can it grow your organic traffic?

What Is Serpstat?

serpstat homepage

Like SEMrush, Serpstat positions itself as an all-in-one SEO platform for marketing professionals. 

And it too has similar features compared to SEMrush.

Keyword Research

You can find the right keywords to use in your posts through the Keyword Research feature. Or you can discover keywords that your competitor uses.

It gives you a list of keywords and metrics like search volume, cost per click (CPC), and competition level.

You can even see which pages rank for the keyword you entered. You can really tweak your SEO and marketing strategies based on the results produced by Serpstat.

And since it’s so easy to use, anyone can pick it up and get started within minutes.

Competitor Analysis

This opens the door for research against your competitor. We already mentioned that Serpstat lets you find keywords that your competitor uses to rank in search engines. But you’ll also find out which domains link back to them as well. 

And even better, you can also review your rival’s PPC ads.

On-Page Optimization

Want to see how optimized your domain is? Then you need the on-page optimization tool so you can inspect your pages for SEO-related issues.

semrush site audit

This is the secret sauce for making your pages not only properly optimized but also competitive for the SERPs. With on-page optimization, your pages should now come up on top the next time you perform rank tracking.

Link Building

The Link Building feature gives you a chance to find new, lost, and existing backlinks to your site. This is important because you want to have the ability to analyze your backlinks and remove ones that cause your site to dip in search results.

serpstat referring domains

You can even identify the type of backlink you have. For example, you’d see how many of the links are do-follow vs no-follow. For every domain, you can determine how many links they have pointed to your site as well as the anchor texts used.

Rank Tracker

This feature comes in handy especially for those of you who would like to monitor your keyword performance in the SERPs. No SEO tool should come without a rank tracking feature. And in this regard, Serpstat does not leave you hanging.

serpstat rank tracker

People who are really into search analytics would not survive without this feature. So it’s truly awesome that it comes with your subscription.

Now that we have a list of what both tools have to offer, we can now fairly compare both of them. To be more specific, let’s look at their similarities and differences.

What could sway you to pick one over the other? 

Let’s find out.

How Are SEMrush and Serpstat Similar?

Since both tools label themselves as all-in-one SEO solutions, there’s no denying that they have a lot in common. 

Link BuildingSEMrush’s suite of link building features helps you find new terms to use for your posts and pagesLink Building features give you room for growth as you find new link building opportunities
On-Page OptimizationSee what’s wrong with your site on a domain or page-specific levelFind out what errors you have on your site after Serpstat crawls through your domain
Keyword ResearchWatch as Keyword Magic Tool, Keyword Difficulty, and Keyword Gap features suggest terms to use on your new and existing pages Serpstat’s Keyword Research features provide short and long-tail keywords for your SEO campaign

Similarity #1: Link Building

If you want to find opportunities for guest posts, resource sharing, and other link building tactics, then you can choose either SEMrush or Serpstat and you should come out just fine.

SEMrush has Backlink Analytics where you can enter your domain (or your competitor’s) to reveal just how many backlinks it has, how many referring domains there are, the number of referring IPs, and the domain’s authority score.

semrush backlink data

You also get to see other crucial link data such as link type (image, text, etc.), link status (do-follow or no-follow), country of origin, top anchor texts used, and more.

As for Serpstat, its Link Building features also show almost the same information. It does use Flow Metrics (Page Rank and Trust Rank) to evaluate the quality of the backlinks though.

Similarity #2: On-Page Optimization

When you create a project in Serpstat, it will automatically scan the domain for errors that have an impact on SERP rankings. The tool will then categorize these issues and label them as high-priority, middle-priority, or low-priority. 

These can help you assess which problems to go after first.

SEMrush works in a similar way. You can perform a site audit that checks for errors for your entire domain or use the On-Page SEO checker to find problems on a specific page.

But SEMrush goes beyond metadata checks as it also looks at keyword cannibalization, keyword stuffing, and other complex issues you may not know about.

semrush on page optimization

With features like that in place, you can update your pages so that none of them would be flagged by Google or any other search engine.

Similarity #3: Keyword Research

When it comes to the task of finding keywords, you could say that SEMrush is on top of the game. It’s three keyword features can help you build a keyword list from scratch.

The Keyword Magic Tool works by entering a topic or any term that’s related to your niche. Once it’s done processing, you’ll find a whole list of keywords that you could use for your pages and articles.

semrush keyword research

And its powerful filter options can break down even the most extensive list of keywords to only show the specific ones that you need.

You can do broad matches, phrase matches, exact matches, and related terms.

If you need to filter by number of words, keyword volume, CPC, keyword density, or by keyword trend, it’s entirely possible to do so.

Serpstat, while still strong in this department, pale in comparison to SEMrush. But it does have nifty features like Related Keywords and Search Suggestions that could help you extract more terms to use in your SEO campaign or advertising research.

How Are Serpstat and SEMrush Different?

Here are some of the ways the two set themselves apart from one another.

Difference #1: Price

Perhaps one of the biggest factors you’d want to consider is the pricing plans for both products. 

Let’s start with Serpstat. You have the option of getting billed monthly or annually — with the latter giving you a 20% discount.

serpstat price

The Lite plan is $69 per month and targets one-man operations. The Standard plan is $149 per month. The Advanced plan is $299 and the Enterprise plan is $499.

Higher-tier plans not only increases the number of users and its reporting capability, but it also extends the “credit” cap. For example, the Lite plan only supports 4,000 queries per day but it would increase to 5,000; 8,000; or 12,000 depending on the plan you selected.

SEMrush, on the other hand, has three plans.

semrush pricing

The Pro plan is $99.95/month. The Guru plan is $199.95 per month and the Business plan is $399.95/month. If you choose to get billed annually, you’ll save 16%.

Difference #2: Users

On the surface, it would appear that SEMrush is the better deal. But if you look at how many users you can give access to, you might want to reconsider.

You’d have to pay $200 per user if you want to use SEMrush. But with Serpstat, you get additional user accounts as you aim for higher plans. The $149 Standard plan already includes three user accounts.

Difference #3: Two-Week Sprints

While it appears that both tools have regular updates, Serpstat seems to take it one notch higher as it promises two-week sprints. That means twice a month, it updates their product and releases improvements based on market needs and customer feedback.

What’s Better About SEMrush?

SEMrush is better in the following ways.

SEMrush Results Are More Actionable

SEMrush inserts suggestions on what a user should do after reading a report. In that sense, this is the better choice for beginners.

SEMrush Data Is More Comprehensive

There’s more information regarding the data that’s given to you. So you could make better decisions on where you want to take your site.

SEMrush Has Better Support

This does not only refer to customer support. Because more people use this SEO tool, there are countless documentations online that could help you if you ever find yourself in a bind.

What’s Better About Serpstat?

And here are some of the factors that might convince you to choose Serpstat instead of SEMrush.

Serpstat Is Simple

Some might find SEMrush overwhelming because of its many features. Those who’d like a simpler interface should lean toward Serpstat.

Serpstat Is More Affordable

If you’re not a complete newbie and you’re just starting out, Serpstat’s entry-level plan might be enough for your needs. 

Serpstat Has a Website SEO Checker Extension

Serpstat has a web extension for Opera, Mozilla, and Chrome users. This is great especially for those of you who have to check multiple sites every day.

Who Should Get SEMrush?


SEMrush is a better SEO tool because it presents better data and has more features that could improve your SEO performance. Those who are in it for the long haul might want to consider SEMrush over Serpstat.

Who Should Get Serpstat?

serpstat banner

Serpstat is a great fit for those who are just starting out and looking to find an affordable way to optimize their site. It is a good alternative to SEMrush but you’d have to accept that some of SEMrush’s features are not present in Serpstat. 

Also, those who work with teams might find Serpstat’s plans more appealing.