SEMrush Site Audit Tool: Improve Your Site’s SEO Health

We all know that on-page optimization is a crucial part of your site’s SEO strategy. But doing it all by yourself involves blood, sweat, and tears. (Is that your cup of tea?)

Utilizing the proper tool can save you from that agony! 

This blog will show how SEMrush’s site audit tool can help you rank on the Google (minus the stress), its features, and some alternative toolkits for on-page SEO. 

Let’s get right into it!

About SEMrush’s Site Audit Tool:

SEMrush Site Audit Tool

As we mentioned in SEMrush’s pros and cons, site audit is one of their reliable tools as it helps complement your competitor analysis to get a full view of how you should build your SEO strategy.

Here are some things you need to know about it: 

Flexible settings.

  • Option to crawl everything under your site or only a particular page (domain, subdomain, or subfolder).
  • Crawl how many pages you’d like. (From 100 up to 100,000 pages)
  • Customize site audit by changing user agent, crawl delay, removing URL parameters, and more!

Identify a wide array of website issues.

  • This feature has the power to check more than 140 site issues. 
  • This includes crawlability, site performance, technical SEO, security, and more! 

Crawl your site in a matter of minutes.

SEMrush uses a high-speed crawler. No need to wait for an hour to see your site’s issues. 

Comprehensive and navigable UI.

  • The SEMrush site audit overview shows you the issues based on categories and priorities. 
  • Most parts of this feature are clickable and will direct you to a more detailed page. 
  • SEMrush also provides the reason as to why it’s essential to solve the issue and how to fix it.

SEMrush’s Site Audit Features

SEMrush Site Audit feature

Website Health Score

Your site will be scored based on the errors and warnings that it has. A higher score indicates better SEO practices and fewer on-page issues.

You will find these three things on the side of the health score: 

  • Errors (red) – most severe issues that harm your page and ranking. 
  • Warnings (orange) – less severe issues to deal with. 
  • Notices (blue) – problems that don’t directly harm your site’s health but still require fixing.

Top Issues

These are high-priority problems to address right away. Clicking an issue will bring you to a detailed list of links requiring your attention.

Thematic Reports

Consists of six categories where SEO issues often arise:

  • Crawlability. Gives you an idea of the elements that affect how search engines crawl your pages. 
  • HTTPS implementation. List of issues connected with your website security. (NOTE: You might need an SEO specialist or your web host’s help.)
  • International SEO. If your website is available worldwide, you need to make sure that the correct language will appear to your visitors through the proper usage of the Hreflang tag. (This might also be a bit technical.)
  • Internal Linking. Shows how well your pages are linked with each other. See an in-depth report of broken internal links, crawl depth, internal link distribution, and more. 
  • Markup. Refers to the structured data of your website. Markups help Google understands your content better to create unique SERP features. 
  • Core Web Vitals. Analyze your site’s loading speed, stability, and user experience.


Create a customizable PDF report for your site auditing. This will help you monitor changes in your SEO score easily.

Robots.txt Updates

This feature shows your site’s indexability. Robot.txt file commands search engines on which pages on your site they should crawl. Changes on your website’s indexability will reflect on this part of the site audit.

If you want to see a complete list of SEMrush’s features and what we think about them, read our SEMrush review.

How to Use SEMrush Site Audit Tool

It’s time to see improvements in your site ranking! Do these easy-to-follow steps:

1. Create a Project 

SEMrush Site Audit Tool: Improve Your Site's SEO Health 1
  • Scroll down on the left sidebar and click “Project” under the Management tab.
  • Click ‘Add new project’ located on the upper right of the page. 
  • Enter your project domain and project name. Click “Create Project.” 

Disclaimer: is not affiliated with SEO Tools Finder. It’s only for sample purposes.

2. Set up Site Audit

SEMrush Site Audit Tool: Improve Your Site's SEO Health 2
  • On the site audit dashboard, click “Set Up” under Site Audit.
  • You don’t need to change too much on the Site Audit settings. Focus only on “domain and limit pages.”
  • Customize it for your liking, click “start site audit.

3. Focus on Top Issues and Take Action

SEMrush Site Audit Tool: Improve Your Site's SEO Health 3
  • Let SEMrush analyze your site for a few minutes.
  • You will see an overview of your site’s health and issues.
  • Go to “Top Issues” category. Click “view all issues”, and start fixing errors first.

Pros Title

  • The swiss knife of SEO tools
  • Excellent organic search research features
  • Great tool for content research, creation, optimization, and distribution
  • Manage all digital marketing tasks in a single place

Cons Title

  • Backlink filtering needs work

SEMrush is one of the best marketing tools in the market – if not the best. It has everything you need to optimize and maximize your site’s performance in all aspects of your online business. And you can do that in a single dashboard! The best thing about this tool is the ability to research for data, whether it’s keywords or content, and turn it into actionable items for your marketing strategy.

SEMrush Site Audit Tool vs Other Tools

If you’re looking for alternatives that can provide reliable on-page and technical SEO score like SEMrush site audit tool, you should check Moz or SERPstat.

SEMrush vs. Serpstat


They work similarly. Like SEMrush, you need to create a project on SERPstat first. It will then automatically scan your site for errors and give you an overview of all the issues on your site.

Serpstat also categorizes its errors from high-priority to low-priority. Both software gives detailed information and actions you can take.


  • Price.  You can avail of Serpstat’s Lite plan for only $69/month, while SEMrush’s cheapest plan is at $119.95/month. The primary reason why Serpstat is more affordable is that it only focuses on SEO. Meanwhile, SEMrush offers other services such as PPC and SMM.
  • UI (User Interface). Serpstat has a simpler design compared to SEMrush. It also classifies all the issues based on the subject. 

SEMrush vs. Ahrefs


Both tools provide a detailed overview of your site’s health and issues. They are both top-tier for SEO data and have similar features like HTTPS status codes, internal linking, crawl settings, and more!


  • Price. Ahrefs is cheaper. Its Lite plan will cost you $99/month. This is because it’s mainly for SEO.
  • User seat. Adding an account user is cheaper on Ahrefs. Plus, the higher the plan, the more users can access the tool.
  • Site Audit Features. SEMrush’s interface is more detailed and navigable.
  • Trial. SEMrush gives you a 7-day free trial. You can test it before paying for the service. But you’ll need to pay $7 to access Ahrefs 7-day trial.

SEMrush Site Audit: Conclusion

You can never go wrong with the SEMrush site audit tool! It’s one of the best in the market.

SEMrush is a good choice if you have the budget and if you want to enjoy other digital marketing features. But if your main focus is only SEO, Ahrefs and SERPstat aren’t bad at all!