Raven Tools Review: The Only SEO Reporting Tool You’ll Need?

raven tools review

SEO tools come in all shapes and sizes. However, most of them only offer one to three pricing plans along with a custom plan for individuals with specific needs.

Not Raven Tools though. This brand has five plans available, making it one of the most flexible and affordable tools in the market today.

But does it have what it takes to replace your favorite SEO tool?

In this Raven Tools review, you’ll discover what makes it a fantastic alternative to the more popular digital marketing tools. 


Raven Tools might want to look into improving some of its features and make it easier to understand.


Raven Tools has all the features you’ve come to expect from an internet marketing tool.


New users might find the interface difficult at first. But those who have used SEO tools will feel at home.


Raven Tools’s data might not be on the same level as other premier SEO tools but it’s certainly better than what others offer.

What Is Raven Tools?

Raven Tools is an all-in-one SEO product that targets marketers of different statures. It won’t matter if you’re a freelancer or an agency, there’s a plan that will meet your needs.

It is owned and operated by TapClicks, one of the major players in the SEO tools niche.

You can use Raven Tools to grow your own business. However, it includes features that make it a great option for people who work with clients thanks to its reporting capabilities.

Raven Tools Features

Here’s what you can expect when you sign up for a Raven Tools account.

Website Audits

Website Audits help you understand everything that’s going on with your website. It will provide a list of critical errors that you should address right away along with other smaller issues that prevent your site from ranking higher in the SERPs.

raven tools website audits

Backlink Tools makes it easier for you to find link building opportunities. It will let you know which domains you should work with to get powerful backlinks pointing to your domain.

raven tools rank tracking

Rank Tracking

Rank Tracking will tell you how much progress you’ve made in optimizing your pages. You will know if your pages have gone up or down the SERPs in a matter of minutes.

raven tools rank tracking

Marketing Reports

Marketing Reports is a quick and easy way of building reports for your team members or clients. 

raven tools marketing reports

After creating your report, you can email them right from Raven Tools. Its reporting tool is one of the best parts about the product.

Competitor Research

Competitor Research reveals your rival’s SEO activity. It presents tons of statistics to better illustrate their strengths and weaknesses.

raven tools competitor research

Keyword Rank Checker

Keyword Rank Checker lists down all the ranking keywords of whichever domain you enter.

raven tools keyword rank checker

It’s a handy tool especially for those that want to rank for the same keywords as their competitor’s. 

How to Use Raven Tools

Raven Tools is not a hard product to use. Even better, it’s really easy to set up. And thanks to the 7-day free trial, you can check it out risk-free.

Here’s how you can get started.

Step #1: Sign Up for an Account

From the homepage, click the Try It Free button and work your way through registration. You will be asked to enter your name, email address, and password. You’ll have to confirm your email after.

Once that’s out of the way, it’s time to set up your first campaign. Raven Tools will walk you through that process.

First, it will ask that you enter the website you want to optimize. It will also ask how knowledgeable you are when it comes to SEO.

raven tools sign up for an account

Note: Raven Tools will ask for a phone number to contact you but you can leave it blank.

The next step will ask you to describe the nature of your business. After that, you’ll have the option of connecting your Google Analytics, Google Ads, Facebook, and Twitter accounts.

Finally, you can select which task you’d like Raven Tools to prioritize for the day.

raven tools setting up an account

You can skip this step and head straight for the dashboard.

Step #2: Explore the Dashboard

The dashboard is the heart of your campaign. Here, you can see every detail about your domain’s overall SEO health.

raven tools review - explore the dashboard

One of Raven Tool’s cooler features is the ability to customize the dashboard. That means you can add or remove metrics as you see fit. You can even add your logo if you’d like.

The reason why the dashboard is so customizable is that it serves another purpose. How you set up this section will affect your reports. From here, you can publish your reports or email them to clients.

raven tools creating new report

Now, let’s look at the metrics themselves. By default, you’ll have access to:

  • Current Marketing Performance Metrics — This includes reports on your external backlinks, citation flow, trust flow, domain authority, page load time, and site speed. 
  • Total Links — It’s a chart that shows your total link activity over the years.
  • Identified On-Page SEO Opportunities — Shows you on-page issues that you can work on to improve your domain’s SEO health.

The initial metrics might not seem enough but don’t forget — you can always add more metrics. And the more third-party tools you connect, the more options open up to you.

raven tools review - connect with third party apps

By configuring the dashboard, you can tweak it to the point where you can create a customized report for every client you have. None of them have to end up looking the same.

Step #3: Perform an SEO Audit

After familiarizing yourself with the dashboard, you might want to run an SEO audit. That way, Raven Tools will have data to interpret.

You can access the SEO Audit tool through the sidebar. You’ll find it under SEO Research.

raven tools - performing an seo audit

You’ll find two types of Site Auditors. You have Site Auditor Classic and Site Auditor Studio. Both of them work the same way but present the data sources differently. Ultimately, your choice of which of the two to use boils down to personal preference.

Clicking on the errors found will bring up an explainer that explains how the problem can affect your site. Clicking the Learn How to Fix This link will open another page with steps on how you can get rid of the issue.

site auditor studio

Slowly work your way through the list to start applying fixes to all the issues Raven Tools finds.

Step #4: Perform Keyword Research

Next, you might want to perform keyword research to know which words and phrases to target. Head on over to Keyword Research Central which you’ll find under Keyword Research.

performing keyword research using raven tools

After entering your seed term, you can set what information you want to display.

  • Summary — Provides statistics and search volume trends about the keyword you entered.
  • Competitors — Lets you know which domains and pages are closely tied to your seed keyword.
  • Search Volume — Displays keyword variations of the seed term you entered.
research central on raven tools

If you find keywords that interest you, you can tick each candidate and use Bulk Actions to add them to the SERP Tracker or the Keyword Manager.

raven tools bulk action

The Keyword Manager is a great place to store your list of target keywords. It keeps your list well-organized for future use.

Step #5: Do Competitor Research

You can also look at some of your competitors to get a better sense of what their strategy currently is. 

doing competitor research - raven tools review

Under Competitor Research, you’ll have three options:

  • Competitor Manager — Displays your competitor’s SEO, social, and site metrics.
  • Site Performance — Uses the information found on Competitor Manager to directly compares it to your domain’s data. You can compare metrics against two competitors.
  • Competitor Research Central — Works almost the same way as Keyword Research Central only this feature focuses on gathering competitor data. You simply have to enter any domain to get information about their SEO health.
research central - seo health

You will find all link building features under Link Building in the sidebar.

building your backlinks using raven tools

You’ll have access to four subfeatures. Here’s a brief explanation of what each one does.

  • Link Manager — This is where you’ll find all the links you saved or plan to obtain.
  • Link Spy — This helps you find high-authority domains with strong links for any keyword you enter. Not only can you find competitors this way, but you can also find sites you can build backlinks with.
  • Backlink Explorer — This finds sites that link back to any domain that you enter. This is great for finding link building opportunities.
  • Website Directory — This keeps a record of data related to Link Manager and Competitor Manager for reference.
backlink explorer

Step #7: Monitor Your Progress

The SERP Tracker which you’ll find under Rank Tracking monitors your progress on search engines. It will let you know if your pages rank for the terms that you set out to target.

monitoring your progress - raven tools

This is also where you connect your Google Search Console and Bing Webmaster Tools if you haven’t done so already.

Step #8: Manage Your Content

Use the Content Manager to draft and optimize your content. You will find it under Manage Content.

managing your content

To write a post, just click Add Content. From there, you can draft a new post as you would on any other content management system. On the side, you’ll find the recommendations set by Raven Tools.

Raven Tools Review: The Only SEO Reporting Tool You'll Need? 1

There is also another feature called WordPress that lets you publish directly to any blog that’s tied to a campaign.

If you want to hire a freelance writer, you can do so directly from Raven Tools. It works with a writing service called Textbroker to find writers who can create posts on your behalf.

Step #9: Manage Your Social Media

You can connect your social media accounts (Facebook, Twitter, LinkedIn, and even YouTube) and manage all of them through Raven Tools.

managing your social media - raven tools

Once connected, you can also use Raven Tools to see all of your social media metrics. Pretty convenient, right?

Step #10: Create a Report

The WYSIWYG Reports does an awesome job of creating reports for clients. There are templates that you could choose from depending on what type of report you want to create.

There are white-label options for those who subscribe to the higher-tier plans.

creating a report

Raven Tools will populate all the fields. You only need to wait for Raven Tools to generate the report and you can send it straight afterward.

Raven Tools Pricing

Raven Tools is packed with so many features. We haven’t even touched on features related to ads and emails.

So you’d think that this product comes at a premium price. But it doesn’t.

Its entry-level offering, Small Biz, is just $49/month. The Start plan is $109/month. Grow is set at $199/month. The next plan up, Thrive, is only $299/month. The most expensive plan, Lead, is $479/month.

raven tools pricing

But if you choose the annual payment structure, prices will come down by as much as 30%. So you’ll save even more.

And if you need a customized solution, you can inquire about Enterprise pricing.

For most users, the Start plan would be enough since it allows you to create up to 20 campaigns. But if you only have one or two domains, the Small Biz plan can handle your needs just fine.

Raven Tools Review: Pros and Cons

If you’re still undecided if Raven Tools is right for you, maybe this list of pros and cons could help.

Pro: Raven Tools Is Affordable

Raven Tool’s greatest strength is its pricing. Anyone can afford its services from one-man teams to big corporations. And having to ability to pay annually only makes it even more affordable.

So now, you won’t have any excuse as to why you can’t optimize your domain.

Con: Raven Tools Can Be Intimidating for Novice Users

As is the case for most all-in-one SEO tools, Raven Tools comes packed with lots of tools. And while that certainly is a good thing, anyone new to SEO might find it intimidating.

There’s not a lot of hand-holding when you use Raven Tools. There is an assumption that you already know what to do with the information it provides. 

Pro: Raven Tools Makes All Features Available Across All Plans

There could be some limitations and you need to be mindful of the data caps. But yes, all features are available no matter which plan you choose.

This is unlike some SEO tools that limit what you can and cannot do based on which plan you subscribed to.

That’s fantastic news especially for those who plan on selecting one of the more affordable options.

Con: Raven Tools Social Media Tools Does Not Cover All Platforms

You get Facebook, Twitter, LinkedIn, and YouTube. That’s about it. So if your business relies on other social media platforms like Pinterest and Instagram, you’d still have to monitor your progress outside of Raven Tools.

It would also be nice if Raven Tools covered other ranking signals like hashtag activity.

Pro: Raven Tools Offer Unlimited Reporting, and Research

Regardless of which plan you end up with, one thing’s for certain — you’ll get unlimited reporting and research.

You can make as many competitor and keyword researches as you need. Other SEO tools do not offer this feature.

Con: Raven Tools’ Analytics Mostly Rely on Google Analytics

Raven Tools use data from Google Analytics. So when you use the analytics feature, you’re only receiving information that’s already available to you for free.

This might be a bummer for anyone who’s expecting to see anything different from what they already know. 

Pro: Raven Tools Lets You Grant Access to Multiple Users

Good news if you’re working with a team. Raven Tools is quite generous with user access. Yes, there are limits as to how many users you can grant access to depending on your plan. However, some SEO tools will ask you to pay for additional users. That’s not the case here.

The Small Business plan can have two users. The Start plan can have four. Grow lets eight people work together. Thrive grants access to 20. And with the Lead plan, you can have up to 40 users.


Rafael Rivera



If you’re looking for an alternative to premium SEO tools like SEMrush and Ahrefs, it’s hard not to recommend Raven Tools.

For one thing, Raven Tool’s entry-level plans are nowhere near as expensive as its competition. And you get almost all of the same features.

If you’re willing to work around Raven Tool’s user interface, you might surprise yourself with the number of tasks that you can accomplish.

Raven Tools deserves all the praise it gets from its users. You should, at the very least, consider it as a replacement for your current SEO tool.