Search engine optimization is a necessity now. And so, even those with little to no knowledge of SEO find themselves looking for SEO tools that give them a competitive edge.
There’s an abundance of premium all-in-one SEO solutions out there. But unfortunately, they are not only pricey, but they’re also filled with features that average users wouldn’t know how to use right off the bat.
PageOptimzer Pro plans on changing that. It claims to make on-page optimization much simpler. But is that really the case? Let’s find out.
PageOptimizer Pro’s interface is awkward at first use. You’re not really sure where to go or what to do once you’re in the main dashboard.
You’re provided different types of keywords that you can use to optimize your post. This includes your main keywords, LSI, and related terms.
Certain features rely on POP’s Chrome extension. Without it, you’d have trouble maximizing the tool’s full potential.
There’s reason to believe that PageOptimizer Pro’s methodology is sound. Kyle Roof, the founder of POP, tested the tool more than 400 times on Google’s algorithm.
- What Is PageOptimizer Pro?
- PageOptimizer Pro Features
- How to Use PageOptimizer Pro
- PageOptimizer Pricing
- PageOptimizer Pro Review: Pros and Cons
- Pro: PageOptimizer Pro Makes Keyword Research a Breeze
- Con: PageOptimizer Pro’s Navigation Is a Bit Clunky; Unintuitive
- Pro: PageOptimizer Pro Works on Different CMS and WP Editors
- Con: PageOptimizer Pro Focuses Heavily on Keywords
- Pro: PageOptimizer Pro Is Really Affordable
- Con: PageOptimizer Pro Isn’t That Easy to Use
What Is PageOptimizer Pro?
PageOptimizer Pro (POP) is an on-page SEO tool that makes optimization super easy. And while we did mention that it’s ideal for beginners, it’s really for anyone who’d like to simplify the whole process.
It’s based on the SEO methodology of SEO expert Kyle Roof, better known to some as the founder of High Voltage SEO. The man is also the founder of POP.
There are two ways you could use PageOptrimizer Pro. You could use the Chrome extension which you activate through your site’s content management system (CMS). Or you could log into your POP account and manage your domain through the dashboard.
PageOptimizer Pro Features
Here’s what you can expect when you sign up for PageOptimizer Pro.
Whether its exact keywords, LSI terms, or keyword variations, POP has you covered.
Target Word Count
POP will set a recommended word count for you to hit.
POP will compare your pages with the competitors that you set manually or had POP gather on your behalf.
Apply your changes using POP’s built-in Content Editor.
You can download the reports as a spreadsheet.
How to Use PageOptimizer Pro
First, you’ll have to register an account. Signing up is as easy as providing your email address and password. POP offers a 7-day free trial but it will require you to enter your credit card information. However, PageOptimizer won’t charge it until the trial period is over. You can cancel your trial at any time.
Step 1: Set Up Your Account
Once you’re registered, you’ll have to start a new project.
Click New Project and enter your domain.
Once that’s accomplished, you’re redirected to the main dashboard. At this stage, it’ll look empty since you haven’t configured anything yet. Let’s fix that by adding a new page.
You’ll have two options. You can perform the standard POP setup process where you manually enter your competitors and gain access to additional options. Or you can use POP Express and let the tool do all the heavy lifting.
Those who are new to SEO should select Express Setup. But if you’re at a stage where you already know what you need, select Full Setup.
Note: We chose Express Setup to demonstrate how easy it is to get started with PageOptimizer Pro. The Full Setup process is somewhat similar but it’s way more involved.
The following steps will walk you through the remainder of the setup. POP will ask you to provide a keyword or phrase that you want to rank for.
You’ll also have to select a target language and specify a region.
Click Next when you’re done.
PageOptimizer Pro will take a few minutes to look for competitors.
Once it’s finished, you’ll have to enter a specific page that you want to optimize.
POP will once again take a few minutes to scan the page you entered.
After its review, POP will give your page what it calls a Content Brief Optimization Score. Now you can return to your main dashboard and review the results.
You can also continue adding pages to your project.
Note: For our example, we selected one of our pages and entered a related (yet random) keyword to show what recommendations POP comes up with. If you made previous attempts to optimize your pages, you’d likely end up with a higher score (and fewer suggestions) than we did.
Step 2: Review the POP Assessment
Now that you entered your domain and pages, you can now review POP’s findings. You should now find all the features tabbed along the dashboard starting with To Do.
To Do shows you a list of tasks that you need to optimize your page. There are three sections: Content Brief, Advanced Strategies, and Progress Notes.
Let’s start with Content Brief.
Based on the target keyword you entered, you’d find a list of words and phrases that POP suggests you add to your page’s title, subheadings, and main SEO content.
It’ll show how many times these terms appear on the page, the target range (how many times these terms should appear on the page), and a color-based indicator noting if you’re close to meeting the required mentions.
Scroll down further and you’ll find a list of competitor titles, related keywords, and related questions.
Advanced Strategies lets you tweak your strategy by setting how conservative or aggressive you want it to be. Changes made here will affect the recommendations POP will give you.
The Progress Notes section summarizes the progress you’ve made. The more recommended keywords you add to your page, the more items you check off your task list.
The Summary section summarizes the information you’d find on To Do.
There’s not much to add here, really.
Compare Data does exactly that. POP compares your page to the competitors that you specified.
By default, POP will compare data with all of your competitors. But you can change that to focus on certain competitors. You can also change the results using max values or word count.
Variations & LSI
Variations & LSI provides a breakdown of POP’s recommended keywords along with a percentage of how important they are.
Honestly, some of the recommended LSI keywords are questionable. In our example, the top LSI keyword with an importance rating of 52% is “ad added”. POP suggests that we add this term 22 times.
We’re not really sure in what context this makes sense in relation to the page we entered or how we could organically insert it 22 times in the post.
Page Structure tells you what elements you should increase in your page. For example, it’ll recommend that you increase your H2s by a certain number. Or POP will instruct you to add more ordered lists.
There’s a filter option that you can toggle to manage the recommendations.
PageOptimizer Pro will recommend schema types that you could add to your page based on what your competitors have on theirs.
EAT stands for Expertise, Authority, and Trust. It’s a ranking factor that Google takes into consideration when reviewing pages. POP can help you optimize your page for EAT by telling you what you should add to your page.
It uses competitor data to come up with recommendations.
Note that this feature is only available for those who subscribe to POP’s Agency plan.
Currently in beta as of this writing, Google Entities is another Agency plan exclusive that boosts your on-page SEO through machine learning.
POP suggests adding these entities to your pages so that search engines can categorize your text correctly.
Step #3: Apply the Suggestions
Once you’re done with your review, it’s time to implement the changes that POP suggests you make.
There are two ways you can do this. The first method is through the dashboard interface. Find the page you want to edit and click Content Editor.
On the next page, you’ll find an empty Content Editor. To edit your page’s content, you’ll have to pull the source code. If you have the POP Chrome extension, PageOptimizer Pro will pull the information automatically.
Note: Be cautious when making changes to the source code. It could affect the way your page functions once the revised code is live.
Once you’re done with the changes, you’ll have to download the updated HTML and upload it to your site manually.
The second method is updating the page from your CMS. To do this, you’ll need the POP Chrome extension.
Step #4: Wait for Google to Crawl Your Pages
After you apply the changes, make sure that you give Google a few weeks to crawl your pages. Do not apply any change until then as it will affect page performance.
If you don’t see the results you want after two weeks, that’s when POP recommends going after some of the suggestions you may have missed.
There are six pricing plans in total. The first three target single users and the rest are for SEO agencies.
Single-User Plans: Basic ($20/month), Premium ($30/month), and Unlimited ($39/month)
Agency Plans: 1-5 Sub-Accounts ($78/month), 6-10 Sub-Accounts ($89/month), and 11-20 Sub-Accounts ($99/month).
PageOptimizer Pro Review: Pros and Cons
Is PageOptimizer Pro the right SEO tool for you? Let’s look at some pros and cons to help you with your decision.
Pro: PageOptimizer Pro Makes Keyword Research a Breeze
From a seed keyword, POP will provide different types of keywords that you could add to your pages. It will identify where you have to place them and how many times you should.
You can use the To Do section to keep track of your progress. At one glance, you’d be able to tell whether you managed to insert all the necessary keywords to optimize your page.
Con: PageOptimizer Pro’s Navigation Is a Bit Clunky; Unintuitive
From a UX/UI perspective, users would have a hard time navigating through the POP dashboard. We’ve seen our fair share of SEO tools. And with most of them, you’d know where to go and what to do within a few minutes of using them.
But with POP, it’ll take longer to work your way through it.
Pro: PageOptimizer Pro Works on Different CMS and WP Editors
POP’s Chrome extension allows the tool to work regardless of what CMS you use. So unlike WordPress users who have no other choice than to integrate SEO plugins, you can use POP anywhere, including WordPress.
It works on Elementor, Oxygen, thrive, Beaver Builder, Wix, Shopify, Squarespace, and Magento. And it even works on Google Docs.
Con: PageOptimizer Pro Focuses Heavily on Keywords
POP is an on-page optimization tool but the majority of it focuses on keywords and how you integrate them into your pages.
This is unlike other on-page SEO tools that balance their features. For example, there’s no tool to monitor page load times.
And speaking of keywords, we couldn’t find a way to specify what keyword to target on a specific page. It looks like you can only set keywords on a domain level which isn’t really practical since most pages target a specific keyword.
Note: If there is a way to set a keyword per page and we simply missed it, do let us know through the comments section below.
Pro: PageOptimizer Pro Is Really Affordable
Both single-user and agency plans don’t cost as much compared to other SEO tools in the market.
The cheapest plan (Basic at $20/month) is just right for small businesses experimenting with SEO for the first time.
And at $99/month, agencies can unlock everything POP has to offer. That’s a great deal considering $99 is how much entry-level plans cost on other SEO platforms.
Con: PageOptimizer Pro Isn’t That Easy to Use
If we’re being honest here, POP isn’t the right tool for beginners. PageOptimizer Pro makes it sound like it’s so easy to use but that’s not really the case.
The web-based software relies heavily on the Chrome extension. In fact, you’re prompted to install the extension at certain points. If you don’t, certain features are hard to use like the Content Editor.
To diagnose pages, you’d have to add them one-by-one. This is not the case on other SEO tools that can automatically scan and assess pages within a domain.
A better alternative for beginners who prioritize on-page optimization is Moz Pro. Not only does this tool tell you what issues you need to address, but it also explains why they affect your site and walks you through on how to correct them.
We really want to like PageOptimizer Pro. With its affordable pricing and knack for keyword optimization, it seems like a winner. And you know what, for certain people, it is.
But looking at its value proposition—making on-page optimization easy—we feel like it missed the mark.
To further illustrate this point, here’s a message that pops up every time we used the tool.
This is Page Optimizer Pro’s list of best practices. We found it weird that you have to acknowledge that you’ve read their list before you can continue reviewing the results.
From a user’s standpoint, this does not inspire confidence and it undermines the point that this product makes on-page optimization easy. The best practices message feels more like the company washing its hands should your SEO campaign go sideways.
Because of its friendly pricing (there is a 7-day free trial as well), we suggest giving POP a try so you can see for yourself what we mean. And if you like its approach to on-page optimization, it’s one of the more affordable options out there which makes it a winner.