Which Moz Alternative Should You Use For Smarter SEO?

moz alternative

Moz is a safe bet if you’re looking for an SEO tool that checks all the boxes. It has multiple features that cover all the basics. It’s reliable, backed by a strong community, and has name recognition.

But there are plenty of Moz alternatives and they are just as impressive — some even more so.

So today, we’re showing you our list of the best Moz Pro replacements along with some of their best features. 

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Let’s start things off with an SEO tool that’s on everyone’s radar. Its extensive keyword database is praiseworthy and anyone who’s experienced its filtering system knows just how efficient it can be.

How to Use Ahrefs

Using Ahrefs is relatively easy. You can navigate through its features almost immediately after registration.

  • Site Explorer — Here you can enter any URL (including your competitor’s domain) to see their SEO health. It will include key metrics so you can properly assess the domain’s strengths and weaknesses.
  • Backlinks — You’ll need to know which sites link back to your domain. That’s why Ahrefs’ Backlinks feature is so handy. You’ll get to see new, old, and lost backlinks. You can even discover domains that link to your competitors.
  • Keyword Explorer — If you need new keywords to target, you can use Keyword Explorer to find new words and phrases to optimize your pages for.
  • Content Explorer — Enter a keyword and Content Explorer will show you the top posts that rank for the term. It’s quite useful especially for those who need content ideas.
  • Rank Checker — See which of your pages rank for any keyword you enter. That way, you know if your SEO strategy works or not.
  • Site Audit — It’s Ahrefs’ way of telling you which issues prevent your domain from ranking on search engines.
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Ahrefs vs Moz Pro


  • Ahrefs has a better way of filtering results which helps you find the exact information you need.
  • Ahrefs has a massive backlink database which results in more entries in your search results.
  • Ahrefs include more metrics that you don’t get when using Moz Pro.


  • Moz Pro’s keyword tool is arguably better than what Ahrefs has.
  • Moz Pro’s mid-tier plans and up are more affordable than what Ahrefs has to offer.
  • Moz Pro’s Page Optimization feature does a great job of listing down issues that are present on your site.


Ahrefs offers four plans: Lite ($99/month), Standard ($179/month), Advanced ($399/month), and Agency ($999/month).

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You can try Ahrefs for 7 days but it will cost you $7 to do so.

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SEMrush is another popular tool that’s not only viewed as a great Moz alternative but a good Ahrefs replacement as well.

Like the two tools mentioned, it packs a wide array of features that makes it possible to plan and execute a great SEO strategy.

How to Use SEMrush

Using SEMrush is easy. Once you’re in, you can freely browse the different features. You need to understand what each feature does to get the most out of them.

  • Organic Research — This section holds all the features that assess the overall SEO health of your site. It has Site Audit, On-Page SEO Checker, Content Analyzer, Traffic Analysis, and Domain Overview.
  • Keyword Research — Here you’ll find the Keyword Magic Tool, Keyword Difficulty Tool, and Keyword Gap. You use all of these to find new keyword opportunities and look at your competitor’s target keywords.
  • Link Building — SEMrush will provide metrics that’ll help you determine the quality of your backlinks. You can then decide if these links are worth keeping or if you should send a request to Google to disavow them.
  • Content Marketing — If you ever need ideas for your posts, Content Marketing can help. Discover trending posts based on your target keyword.
  • Social Media — Let SEMrush monitor your social media activity. It will even compare your social media stats with competitors. Use the scheduler to automatically post content on your social media pages.
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SEMrush vs Moz Pro


  • SEMrush also provides great data for pay-per-click (PPC) campaigns.
  • SEMrush’s Content Marketing feature lets you plan out content based on keywords that you want to rank for.
  • SEMrush’s social media features are great additions.


  • Moz Pro allows you to compare data with competitors with ease.
  • Moz Pro’s On-Page Optimization features provide actionable suggestions to improve your online presence.
  • Moz Pro has a great community that can help should you ever run into issues.


You can choose from three options: Pro (Z$99.95/month) Guru ($199.95/month), and Business ($399.95/month).

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There is an Enterprise option that lets you customize your plan.

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If you’re running an SEO agency, choosing WebCEO over Moz Pro might be better for your business. It has agency-centric features that not only help with lead generation, but it can also improve your client’s overall SEO health.

How to Use WebCEO

So what does WebCEO have to offer? How can you use it to improve your client’s SEO?

Here’s a breakdown of WebCEO’s best features.

  • Keyword Research — Get the best keywords from Google’s Keyword Planner, Autocomplete, Related Searches, and People Also Ask. Or you can look at your client’s competitors and get keyword ideas from them instead.
  • Rank Tracking Tool — This tells you where your client’s pages rank on search engines. You can also use this to know more about the competition’s standing in the SERPs.
  • Link Earning — This is WebCEO’s backlink checker feature. It will tell you if your client earned or lost backlinks. Again, you can use this to learn more about your client’s competitors.
  • Traffic Analysis — You can integrate Google products (Analytics, Ads, Search Console) and see data straight from WebCEO. There’s no need to log into your Google account.
  • Social Media Analytics — Use this feature to integrate your Facebook campaigns to see how people react to your posts. This is also used to monitor mentions of your client’s brand online.
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WebCEO vs Moz Pro


  • WebCEO lets you integrate Google products to aid in your research.
  • WebCEO lets you create more campaigns at lower prices.
  • WebCEO is way more affordable, especially for startup agencies.


  • Moz Pro has a better keyword research feature.
  • Moz Pro has features that let find on-page issues that plague your domain.
  • Moz Pro can help with creating optimized content.


The great thing about WebCEO is that it lets you sign up for an SEO tool at an affordable price. If you’re a one-man team that’s managing one site, you’ll find the base plan fairly reasonable.

There are four plans in total: Solo ($39/month), Startup ($99/month), Corporate ($299/month), and Agency Unlimited ($99/month + scanning fees).

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Yext is different from all the SEO tools we’ve mentioned so far. It’s not an all-in-one SEO tool but a specialized one that deals with providing answers to consumer queries online.

Confused? It’ll all make sense in a minute.

How to Use Yext

Honestly, there’s a lot to unpack with Yext. The company’s website does a poor job of explaining what you actually get when you sign up. But we’ll give it a shot. 

What you get with Yext will depend on what plan you select. They have two: Single-Location Small Businesses and Enterprises.

Under the Single-Location plan, you’ll have four pricing options: Emerging, Essential, Complete, and Premium. They’re basically the same with the main difference being the number of platforms your brand appears in. 

The whole point of this plan is to add your domain to business listings across the web. This includes social media platforms, search engines, and business directories like Yelp.

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Then you have the Enterprise plan that includes four packages.

  • Answers — It optimizes your pages to make them more contextual. That way, when a user conducts a search using natural language questions, your pages are more likely to pop up in the results.
  • Pages — It makes your pages optimized for FAQs, locations, menu listings, and more depending on your niche.
  • Listings — It allows you to manage your brand by providing answers to customer queries about your company and products. You can use this feature to increase your brand presence across 175 third-party platforms including Amazon, Alexa, and Apple Maps.
  • Reviews — It lets you monitor and reply to customer reviews from all digital platforms including Google Q&A.

Yext built these products around Knowledge Graph.

Yext vs Moz Pro

It’s not really fair to compare Yext to Moz Pro since they are completely different products. The former aims to optimize your site for conversational queries, improve your brand’s presence online, and add your domain to business listings. The latter is your traditional SEO tool with features that help you target specific keywords.

What we’ll say is this:

If you’re running a local business and your brand reputation has taken a hit, Yext might be a great investment for you. If your customers have a hard time finding your store, Yext is good for that as well.


Yext does not make it immediately clear how much the Enterprise plan costs. But as far as the Single-Location Small Business plan goes, here are the rates: Emerging ($4/week), Essential ($9/week), Complete ($10/week), and Premium ($19/week). 

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All of these plans are billed annually.

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If your main job is to check backlinks, you might want a product that specializes in link analysis. Majestic is exactly that.

It’s a fantastic tool that lets you find backlink data for any URL — regardless if it’s yours or your competitor’s domain.

How to Use Majestic SEO

You can use any of Majestic’s features to research what tweaks you have to make in order to optimize your domain. All you have to do is sign up for an account which only takes a couple of minutes.

  • Campaign — Use this to enter the domain that you want Majestic to track. It will post the most recent data so that you can make changes based on recent information.
  • Site Explorer — It’ll show a summary of your current status. Here you’ll find your site’s Citation and Trust Flow, metrics that Majestic created specifically for its users.
  • Bulk Backlink Checker — This is where you go to check how many domains are linked to your site.
  • Keyword Generator — If you’re running out of keywords to target, you can use Keyword Generator to find new words and phrases that relate to your niche.
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Majestic SEO vs Moz Pro


  • Majestic SEO, like Moz, has proprietary metrics that some marketers prefer.
  • Majestic SEO tells you the niche of the backlinks which is useful for link building.
  • Majestic SEO is a great option for freelancers.


  • Moz Pro has unlimited reporting.
  • Moz Pro has a better keyword research feature.
  • Moz Pro also has a better on-page optimization feature (in our opinion).


There are three plans: Lite ($49.99/month), Pro ($99.99/month), and API ($399.99/month).

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There’s no free trial but plans come with a 7-day, money-back guarantee.

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SpyFu makes it so easy to spy on your competitors. So if that’s your main focus, then switching to SpyFu isn’t a bad idea at all.

Find out what makes your competitors tick using SpyFu.

How to Use SpyFu

Here are the features that make SpyFu not only fantastic for SEO but for competitor research as well.

  • SEO Research — If you’re not sure who your competitors are, then use the SEO research tool to reveal who comes closest in your niche and what keywords they’re trying to rank for.
  • PPC Research — Launching a PPC campaign? Use competitor data to find out what keywords your competition bids on. Use their information against them.
  • Keyword Research — Use this to find new words and phrases to target so you can rank on search engines.
  • Backlinks — Determine which domains link to your competitors. You can also use this to see which ones link to yours.
  • Tracking — See how your pages fare on search engines for the targets you’ve set out to target.
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SpyFu vs Moz Pro


  • SpyFu lets you steal your competitor’s keyword data and use them as your won.
  • SpyFu offers unlimited data and search results.
  • SpyFu is cheaper than Moz Pro.


  • Moz Pro, unlike SpyFu, is much more well-rounded in terms of features.
  • Moz Pro comes with 24/7 support.
  • Moz Pro has a Chrome extension called MozBar that lets you assess a site from your browser.


You have three plans to choose from: Basic ($39/month), Professional ($79/month), and Team ($299/month).

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You can try any of the plans for free. They all come with unlimited data — meaning you can do as many searches, data exports, and domain overviews as you need.

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Alexa is one of those brand names that every SEO encountered at one point. It’s a tool used to analyze site traffic of any website, including competitors.

It uses proprietary metrics to gauge a site’s rank over a three-month period. But it does more than that as you’ll soon find out.

How to Use Alexa

Alexa has five main features. Using all of them, you can make informed decisions on how to improve your chances of ranking on search engines.

  • Check Backlinks — Alexa finds backlink opportunities on your behalf through this feature. This will help improve your domain authority. It will also tell you which domains link to your competitors. There are also additional tools like Compare Backlinks which tells you how many backlinks your pages need based on your competitor’s backlink profile.
  • Keyword Research — This feature tells you which keywords you should use for your SEO and PPC campaigns. It will also reveal the keywords your competitors use. The Buyer Keywords tool is especially useful if you want to find high-intent keywords.
  • Competitive Website Analysis — You want to use Competitive Website Analysis to find gaps in your strategy. It’s a benchmarking tool used to learn how you can outperform your business rivals.
  • SEO Analysis — If you want a technical assessment of your site, SEO Analysis is the feature you need. It’ll find problems with your site that prevent you from placing higher in the SERPs.
  • Target Audience Analysis — This is a useful feature to have. Basically, it lets you know what topics your target audience is interested in. It’ll even show you the sites they visit most and the keywords they use to get there. You can use this to tweak your content to address your reader’s needs.
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Alexa vs Moz Pro


  • Alexa’s Target Audience Analysis is quite useful and a great addition for content marketers.
  • Alexa is a better tool for spying on competitors.
  • Alexa is better built for those who need site traffic information.


  • Moz Pro is more affordable than Alexa.
  • Moz Pro also checks mobile rankings.
  • Moz Pro has more plan options and is therefore much more flexible.


There are only two plans available for those who’d like to use Alexa. These are Advanced ($149/month) and Agency ($299/month).

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But if you only need the Website Traffic Analysis feature, that will only cost you $790/month.

Depending on the plan and product you want to subscribe to, you can try them for free anywhere from 7 to 30 days.

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SEO Powersuite

SEO Powersuite is a software that you can download and install on your computer. You will need an internet connection to access your latest data. But other than that, you can continue working offline until you need fresh information.

But is this enough to take you away from Moz Pro?

How to Use SEO Powersuite

When you sign up for SEO Powersuite, you’ll gain access to four of its key features.

  • SEO Powersuite Website Auditor — The Website Auditor crawls your site and lets you know if it finds errors that you need to address ASAP. What kind of errors does it look for? It checks your indexing, redirects, linking issues, mobile-friendliness, and other similar problems.
  • SEO Powersuite Rank Tracker — SEO Powersuite provides a way for you to track your performance in the SERPs. Rank Tracker monitors your pages and tells you if they rank for the keywords that you’re targeting.
  • SEO Powersuite Spyglass Tool — Most SEO tools have a backlink checker feature. SEO Powersuite is no different. Use Spyglass Tool to determine which of your pages are worth keeping and which ones you should let go.
  • SEO Powersuite Link Assistant — The Link Assistant complements the Spyglass Tool. It’s an easy way to manage your backlinks. Here you can set an outreach goal and find domains you could work with on your link building campaign. It even lets you compose your emails from scratch. If you need help, they have a selection of email templates you could choose from. Then you can send those emails straight from SEO Powersuite.
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SEO Powersuite vs Moz Pro


  • SEO Powersuite works offline so you can access your data from anywhere.
  • SEO Powersuite is really affordable compared to other SEO tools.
  • SEO Powersuite has a free, limited version that’s more than enough for casual SEOs.


  • Moz Pro is cloud-based so you’re not stuck to using one computer; no downloads necessary.
  • Moz Pro has better on-page optimization tools.
  • Moz Pro has 24/7 customer support and onboarding sessions.


As mentioned earlier, SEO Powersuite has a free version that doesn’t require you to enter your credit card information. So you could use this version indefinitely without fear of getting charged down the line.

But if you want access to all of its features, you can choose from two plans: Professional ($499/year) and Enterprise ($1,199/year).

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Take note that these prices are for the entire year. Some of the SEO tools in this list will charge you close to these prices per month.

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When it comes to running comprehensive on-page analysis, WooRank is one of the finest. This product gives you access to tools that’ll assess your domain’s SEO health and provide a thorough report afterward.

So let’s see if it has enough features to overthrow Moz Pro as your go-to SEO tool.

How to Use WooRank

So what are the features that make WooRank a viable alternative to Moz Pro? Here’s what you can use WooRank for.

  • Keyword Tool — Use WooRank to research keywords that you could use for your next SEO campaign. You can even set the region you want to rank in which is good news for local businesses.
  • Site Crawl — Let WooRank scan your domain for possible issues like on-page issues, HTTP status, indexing, and canonical. But do note that the results could take up to 2 days to show up.
  • Page Reviews — Page Reviews work like Site Crawl, only on a page level. It tells you which sections of the page you could improve so that it’s optimized for search engines.
  • Sales Tools — Use this to create reports for your clients. This can also help you attract business leads. Reports are available as PDF downloads though you’ll need the Premium version of the tool to access PDF reporting.
  • WooRank Extension — You can see a website’s SEO health straight from your browser using the WooRank Extension.
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WooRank vs Moz Pro


  • WooRank specializes in on-page SEO, even going as far as to guide you through explaining and correcting issues.
  • WooRank is simple to use and is a great fit for beginners.
  • WooRank is a better alternative if you’re only monitoring one website.


  • Moz Pro, as a whole, feels more complete features-wise.
  • Moz Pro has a higher ceiling cap on how many queries you can make in a month.
  • Moz Pro can analyze pages faster than WooRank.


WooRank has three pricing options. Talking strictly about pricing and pushing value aside, WooRank is much more affordable than what Moz Pro has to offer.

The Pro plan is the cheapest option at $59.99/month. Next, you have Premium which will set you back $179.99/month. Last, you have Enterprise for larger organizations. You’ll have to contact the WooRank team for Enterprise pricing.

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The Enterprise plan gives you more projects, extra keywords, integrations with CRM and ERP, and team access and SSO login. The average SEO wouldn’t necessarily need these features but anyone working with multiple clients might so it’s good to know that these are available.