SEO is complicated enough as it is. But without the right tool, it’s downright impossible to do effective research and planning.
So today, let’s take a look at two of the most popular tools in the market.
That’s right — we’re going to dive into what Majestic SEO and Moz have to offer. We’ll talk about what they are, who they’re for, what you can do with them, and what makes them so different.
By the end of this post, you should have a better understanding of which SEO tool would work best for you.
Ready? Let’s begin.
- What Is Majestic SEO?
- What Is Moz Pro?
- Majestic SEO Vs Moz: How Are They Similar?
- How Are Majestic SEO and Moz Pro Different?
- What’s Better About Majestic SEO?
- What’s Better About Moz Pro?
- Who Should Majestic?
- Who Should Get Moz Pro?
What Is Majestic SEO?
Majestic SEO is a web-based subscription service that specializes in link analysis. That means it doesn’t come with all the bells and whistles you typically find in an all-in-one SEO tool.
That said, you shouldn’t underestimate Majestic as it can do a lot of things for your marketing campaign.
Let’s look at its most prominent features so you could grasp how good Majestic is.
Campaigns is a feature that lets you enter sites that you want to track. Once added, Majestic will monitor these sites and let you know if there are metrics that changed.
Here you’ll find basic metrics like Trust Flow, Citation Flow, Majestic Million, Backlinks, and Referring Domains.
If Trust and Citation Flow are unfamiliar to you, these are part of Majestic’s proprietary metrics and are collectively referred to as Flow Metrics.
- Trust Flow — The number of clicks from a seed set of trusted sites to a given URL or domain
- Citation Flow — The number of citations to a given URL or domain
Site Explorer gives you an overview of a website in terms of its current SEO performance. Not only do you see its Trust Flow and Citation Flow, but you also get the total number of external backlinks, referring domains, referring IPs, and referring subnets.
There’s also historical data, backlink breakdown, anchor texts, and other metrics and figures that you might find useful.
Bulk Backlink Checker
The Bulk Backlink Checker lets you compare domains to see which of them have backlink and referring domain counts for the top 10 billion most-linked URLs in Majestic’s database.
It’s a neat feature though there’s a question of how useful this is in the grand scheme of things.
While Majestic’s tools mainly focus on backlinks, it does have a keyword generator tool that lets you explore keywords you could use for your next SEO campaign.
It works the same way as most keyword generator tools. You enter a seed term and Majestic will provide a few recommendations. You’ll find some metrics that’ll help you assess the quality of the suggested keywords.
You’re provided their search volume, keyword difficulty, and frequency among others.
Link Context is a new feature for Majestic. Its main purpose is to let you know the context behind the link. For example, you’re told if the backlink is an editorial or part of a directory. You can also distinguish whether the link is surrounded by text, images, or other links.
This is useful especially if you’re trying to figure out why sites link back to you. If you find that your links come from directory sites, for example, maybe you could use this information the next time you reach out for link building opportunities.
There are three Majestic plans to choose from. These are Lite ($49.99/month), Pro ($99.99/month), and API ($399.99/month).
If you pay annually, you do get a discount.
The Lite plan should be enough for most users. But if you want access to historical data, you’d have to spend more and upgrade to the Pro version.
What Is Moz Pro?
Moz is a SaaS company that provides SEO solutions for marketing professionals with Moz Pro being its flagship product.
Unlike Majestic, Moz Pro is an all-in-one solution. That means you get most of the features you’ll need to come up with a comprehensive SEO strategy.
Let’s take a look at what Moz has to offer.
Campaigns is one of the first features you’ll come across after you sign up for Moz Pro. Here, you’ll have to enter the domain you want Moz to keep track of. And once you do, you’ll find useful metrics to determine its current status.
You’d want to pay close attention to Search Visibility. This metric shows how visible your pages are on search engines based on keywords you’re trying to rank for. The more keywords you rank for, the higher your Search Visibility score will be.
Rankings give you a different look at your keyword rankings in the SERPs. Here, you’re able to see the location where your target keywords rank, the monthly volume, the rank itself, as well as the URL of the ranking page.
If you’d like, you can even compare it to your competitors to see how your pages stack up against them. Then you’ll know if you need to make improvements or if you’re currently dominating them in the rankings.
Page Optimization lets you review individual pages to see how optimized they are. Moz scores each page and breaks down issues should it find any.
Moz even goes further by offering suggestions on how you could raise your overall score. Just follow their notes to fix the errors and your pages should start ranking in no time.
If Page Optimization checks individual pages, Site Crawl checks all your pages in one go. The site-wide crawl brings awareness to issues that you need to address right away.
To help with prioritization, Moz categorizes issues by how critical these errors are. Possible problems include duplicate pages, missing metadata, and incorrect redirects.
Your backlinks are quite important so you need to keep a good eye on them. And with Moz’s link building features, that process is not as difficult as it once was.
Not only will you see the domain authority of linking domains, but you’ll also find metrics like their spam score, the total number of links, how many of them are do-follow vs no-follow, the most used anchor texts, and more.
And if you dive deeper, you’ll also see the Page Authority, Domain Authority, and other relevant metrics.
Link Intersect and Tracking
Link Intersect will present you with link building opportunities pulled from your competitor’s backlinks. If there’s a domain that links to them but not to you, Moz will show you who they are. You can use this information to reach out to them in the future.
You can compile all of these opportunities under Moz’s Link Tracking feature for reference.
If you connect your Google Analytics account to Moz, you can check your site’s traffic straight from Moz Pro.
Those who frequently report to clients might want to take advantage of Moz’s reporting features. You can create a custom report in minutes thanks to the templates it provides its users.
You can use Moz’s Keyword Research feature to find keyword opportunities for your campaign. All you need is a seed term to use and Moz Pro will find similar/related words and phrases you could use.
You get to see the keyword’s monthly volume, keyword difficulty, CTR, priority, relevance, and more.
There’s even a Mentions feature that shows you the latest posts and articles that rank for the keyword you selected.
Moz Pro has other features that work similarly to the ones we’ve just mentioned. The only difference is that you use these to spy on your competitors. You get to see the same data like which sites link back to them or what keywords they’re targeting.
There are four pricing plans for Moz Pro. There’s Standard ($99/month), Medium ($149/month), Large ($249/month), and Premium ($599/month).
There is an Enterprise plan for those that need a customized solution.
You’ll save 20% if you decide to pay annually.
Majestic SEO Vs Moz: How Are They Similar?
There are similarities between Moz Pro and Majestic SEO that you could benefit from regardless of which tool you end up going with.
Here are just some of them.
Both Have Excellent Backlink Checker Features
Moz and Majestic both started as backlink checker tools. And while they both evolved to include other features, backlink research remains their bread and butter.
So if all you need is a way to check your backlinks and perform research, either tool should work for you.
And better yet, you can use both of them to get insight on what domains link back to your competitors.
Both Are Web-Based Applications
You don’t need to install on your laptop or computer to use either tool. That’s big news especially if you’re the type that uses multiple devices.
All you need is internet access and you’re good to go.
Both Have Keyword Research Tools
While they’re not on the same level as Ahrefs, both Majestic and Moz have keyword research features. This should be enough to get you started if you haven’t used keyword tools before.
You can create a strategy based on the keywords that Moz and Majestic suggest.
How Are Majestic SEO and Moz Pro Different?
Now let’s talk about what makes both of these tools distinct from one another.
|Moz Pro||Majestic SEO|
|Metrics||Moz Pro introduces Page Authority and Domain Authority which it developed for its platform.||Over on Majestic’s side, it created Citation Flow and Trust Flow.|
|Free Trial||Moz lets you try its services for 30 days at no cost to you.||Signup is free but you’d have to pay to gain access to the features. They have a 7-day money-back guarantee though.|
|Pricing||Moz Pro’s cheapest plan starts at $99.|
But to get the most out of your plan, you’d want to subscribe to the Medium Plan which is $149/month.
|Majestic’s Lite plan is only $49.99 however, the Pro plan is $99.99/month which puts it one the same level as Moz’s Standard plan.|
|Reporting||Moz has a good reporting feature that makes it easier to submit reports to clients.||Majestic doesn’t appear to have a built-in reporting feature.|
|On-Page Optimization||You can check your page for issues that could affect how you rank on search engines using Site Crawl and Page Optimization.||You can’t check your domain and pages for ongoing page issues.|
What’s Better About Majestic SEO?
Here are some of the reasons why Majestic SEO is right for some of you.
- Backlink Research — As far as backlink research goes, Majestic SEO knows what it’s doing. It returns great results.
- Price — Those who are on a tight budget might want to stick with Majestic SEO for now until you save up for a more complete SEO tool.
- API — If you developers on your team, you might want to consider Majestic SEO as it does have an API plan.
What’s Better About Moz Pro?
Here’s what you get when you subscribe to Moz Pro.
- All-In-One Solution — You can do a whole lot more with Moz Pro. It has additional features that let you optimize your site including on-page optimization.
- Keyword Research — You get way more details to help you figure out which keywords you’d want to start investing in.
- Reporting — You get unlimited reporting with your subscription. This means you get to send as many reports as you need which is handy if you’re an SEO agency.
Who Should Majestic?
If your main priority is checking backlinks, you’d have no problem with Majestic SEO. It’s also a great starting tool for those who don’t have a big budget as the base plan is more affordable than that of Moz’s.
Who Should Get Moz Pro?
Those who need more of an all-in-one solution to their SEO worries might want to consider using Moz Pro. You can do a whole lot more and the higher-tier plans are on the same price range as that of Majestic’s.
But in the end, it’s all about what you need. If you feel that Majestic’s offering is more than enough, then you could stick with it for now.
Also, do keep in mind that they both use proprietary metrics. Choose the platform whose metrics you trust the most.