Link Whisper Review: Make Your Internal Linking Strategy Easy

link whisper review

If you have thousands of pages on your site and are struggling to roll out your internal linking strategy, then Link Whisper ought to do the trick! This WordPress plugins help you identify orphaned pages and auto-generates link suggestions that you can insert in your pages within minutes!

Link Whisper review: What is it?

link whisper

Link Whisper is a WordPress plugin developed by Spencer Haws, the creator of Long Tail Pro.

The purpose of Link Whisper is to help site owners automatically link out to related pages on their site with each other.

You may be thinking that there are other internal linking tools that let you do the same time.

However, with Link Whisper, it uses non-branded, non-anchor match text to make the link textually relevant in the content.

This is compared to the other tools where you have to assign a target keyword that it will use as anchor text for the link you specified.

You will understand more why Link Whisper is unlike any other internal linking plugin in a bit. For now, however, let’s discuss why you need this in your arsenal.

What is internal linking for SEO?

As mentioned, internal linking is the process of linking your site pages to each other. This is an excellent way to keep visitors from leaving your site and give your other pages additional exposure.

Internal linking is a valuable component of your SEO strategy for a number of reasons.

First, internal linking passes link juice or PageRank to your other pages. For instance, if page A is ranking on top of organic search for multiple keywords and links to page B, then you funnel some of that “juice” to page B.

how pagerank works from ahrefs
Source: Ahrefs

This way, you allows search engines to find and index your pages better.

It’s not enough that you publish them on your website. You need links (internal and external) to help search spiders locate them so they can rank for their target keywords.

It happens that some pages don’t have internal links pointing to it. Also known as orphaned pages, they usually have zero traffic because they’re not ranking on Google (because spiders haven’t crawled them) or visitors don’t know they exist (other pages within the site aren’t linking to them).

If you have hundreds and thousands of pages in your site and you didn’t consciously link the pages with each other, then imagine the hours you’d spend manually doing it on each site.

However, simply linking to internal pages in your site is not enough. You need to develop and implement an internal linking strategy where you only link related pages with each other.

For example, if you have an automobile site, you want articles about car wheel to link with each other. You don’t want them to link to a different auto part because it has nothing to do with car wheels.

This information hubs, also known as virtual silos, lets you sculpt the links in all your pages to create an interlinked web of pages that are topically relevant to a topic.

Of course, it’s possible that some pages may link out of its virtual silo. However, you need to take precaution when doing so to prevent diluting the power of your silos.

Developing an effective internal linking structure this way allows you to gain full control of how pages interact with each others. This way, you signal search spiders regarding the relevance of pages to a topic.

The fact that they are all talking about the same and are linked with each other shows a strong correlation to the topic in the eyes of Google.

Implementing this strategy, OnCrawl was able to increase its client’s e-commerce site’s daily crawl by 62%

This is what it did:

  • reduce multiple links in a page pointing to the same page
  • create relevant custom footers on different pages
  • linked to local pages nearby the city and neighborhood on the footer

While Link Whisper is not responsible for all these things, it nonetheless helps facilitate internal linking among posts much better. This helps cut down time linking to internal pages one by one, thus making it a great tool to have for your internal linking strategy.

But before I get further ahead of myself, it’s better to show you how Link Whisper works.

Sign up for an account by clicking here* and choosing from the different license plans.

Next, you need to download the plugin and upload it to your site.

Once you’ve activated it, you need to enter the license by going to Link Whisper > License on the sidebar.

link whisper licensing

If you go to any post in your site, you will see something like this below:

link whisper suggested links

Under Phrase, you will see an excerpt from your post with an anchor text. Link Whisper automatically determines which anchor text to use when linking to the page that’s also in your site.

On the right is the Post column that shows you the page that the plugin will insert in the anchor text.

You may see post suggestions with an arrow down icon on the right. That means you can choose from more than one page to link in the anchor text.

link whisper more than one suggested link

From here, you can choose which links you want to insert in the article by checking the box on the left.

Unfortunately, there’s no way to manipulate the anchor text. You’re stuck with the anchor text that the plugin pulled up from your article.

If you want to show more relevant suggestions, check the “Only Show Link Suggestions in the Same Category as This Post” on top.

only show link suggestions in the same category

Once you’re done choosing which links to include, click “Update post” to apply the changes.

Link Whisper has a very useful feature in the Reports section of the plugin.

In here, it shows you which pages in your site have internal links from other pages in your site. It also shows you the number of internal link in each page.

link whisper report

Click on the plus icon to see the links in question.

link whisper report show links

Now, the best feature of this tool is to show you orphaned pages in your site.

This way, you can use Link Whisper to link to this pages so search spiders can index and rank them for their keywords.

To do this, click on Internal Outbound Links to organize the pages starting with pages that has no internal links pointing to it.

link whisper organize inbound internal links

Start with the pages from the top and work your way down to pages with the most links. Go to these pages and add the suggested links there using the plugin.

Next, you may want to check out pages on your site with lots of outbound links that you could convert into internal links.

To do that, click on Outbound External Links to show you which pages have the most outbound links.

link whisper outbound external links

You can do the same if you have pages with too many outbound internal links. Find these pages and try to reduce the links going out from the page.

Doing these things help you sculpt your silos and efficiently funnel PageRank to the right pages in your site.

More importantly, you can do this in record time using Link Whisper. Instead of manually linking pages with each other, the plugin lets you click your way to tie all relevant pages together!

Settings

You can also influence the type of link suggestions you will get from the plugin by tweaking its settings.

link whisper settings

For example, you can indicate which stop words the plugin will ignore when suggesting anchor texts for your article.

Pricing

link whisper review pricing

Pricing for the Link Whisper WordPress plugin is straightforward.

You can only choose from three license plans – Single Site ($67), 3 Site ($97), and 10 Site ($147). After one year of purchase, you need to renew your subscription to keep using the tool.

Regardless of which license you choose, you get all the features of the plugin. The only difference is the number of sites where you can use the license.

Link Whisper is a very powerful tool when used correctly.

But, I have to emphasize that it won’t help you create an internal linking strategy. Its purpose is to simplify the process of internal linking so you don’t have to spend weeks or months linking pages within your site.

That said, below are the pros and cons of Link Whisper in my time using it:

Pro: Eliminate orphaned pages

Using Link Whisper, you don’t need to run an SEO audit to identify pages without any link from other pages going to it.

The plugin shows you all orphaned pages with a few clicks of a button. From here, you can create links pointing to the page to ensure that no page in your site is an island of itself.

Con: No ability to edit anchor text

Once you view the suggested links for each post, you can choose which page to link on the anchor text indicated by the tool.

However, it would be nice if users can edit the recommended anchor text straight from this part of the page.

link whisper review suggestions

I appreciate that Link Whisper automatically pulls up text from your post as the anchor text for your article link. However, to make the anchor texts more contextually relevant, users should also be able to tweak it accordingly.

At best, you can choose which words in the anchor text you want to add or remove. But you can’t edit the text and type in the words you want.

I already mentioned this earlier, but it bears repeating here.

Link Whisper really expedites the internal linking process.

First, it audits all the links in your site pages and shows you which pages have this many links. From there, identify the ones you need to create links for and those with links you need to remove or add.

And while editing the page, you can add the most relevant links in the post as suggested by the plugin by checking the boxes and updating the post.

Do this on all pages and you’re good to go!

Now, compare this to the process of manually auditing your internal links:

  • Use a tool like Screaming Frog to identify orphaned pages, pages with over 100 outbound links, and others. If you have a site with over 500 pages. you’ll have to pony up for a premium subscription.
  • Plot out your virtual silo for each of the topics and identify which anchor text to use.
  • Go to each page and create your internal links one by one. That means typing the anchor text, copying the link from your sheet, and pasting it on the anchor text.

This painstaking process will waste your time from doing more important tasks about your business.

But with Link Whisper, you don’t have to go through all that!

Link Whisper Review: Verdict

Christopher Jan Benitez

INTERFACE
USABILITY
USEFULNESS
EFFECTIVENESS

Summary

Link Whisper gets the job done with no fanfare, which is a good thing. It’s as simple and straightforward as a WordPress tool can get.
But its intuitive features and easy-to-use linking process makes it the best internal linking tool in the market.
The pricing is reasonable especially for websites with over thousands of pages. Small businesses with only a handful of pages in their site may be better off doing internal linking manually.
Link Whisper gets the job done with no fanfare, which is a good thing. It’s as simple and straightforward as a WordPress tool can get.
But its intuitive features and easy-to-use linking process makes it the best internal linking tool in the market.

4.6

There’s not much to say about Link Whisper that I haven’t mentioned above.

However, instead of tooting Link Whisper’s horn, I offer these suggestions for consideration to make the tool even better:

Full control of editing the anchor text – Give users the option to not only choose which words in the content will be used as part of the anchor text, but also change the text altogether.

Have a visual view of how the pages are linked together – Similar to the Website Auditor of SEO Powersuite, it would be great if users can see how they are implementing the internal linking strategy in chart format. This gives them a better look at how they organize the silos.

website auditor seo powersuite visualization
Here’s how Website Auditor by SEO Powersuite shows the internal linking structure of a website using its Visualization feature.

Ability to see how many clicks the links get – I guess this is more in the realm of a CRO tool, but it would be a great feature to have on Link Whisper. This way, you can replace the links that aren’t getting any clicks with another link. Or you can change its anchor text.

Obviously, the suggestions are wishful thinking on my part. They probably won’t happen anytime soon, which is not a bad thing. Because, as it stands, Link Whisper is as good as it’ll get as an internal link building tool.