KWFinder Review: The Best Long Tail Keyword Finder Tool?

kwfinder logo kit

If there’s one keyword tool you’ll need, then KWFinder may be it. Fast, intuitive, data-driven, and very affordable, this tool that’s part of the Mangools SEO suite makes keyword research a breeze, which is no easy feat!


Users can research for keywords traditionally and using competitors without problems. They can also save keyword lists and have a saved history of searches for future reference.


KWFinder shows different SEO data to help you analyze SERPs much easier and determine which keywords to optimize. The tool also allows multiple logins at the same time.


All keyword information is delivered to you upon your initial search. You can filter the results of your search to find specific keywords to your liking with a few clicks of a button.


Aside from its keyword features, KWFinder gives you access to Mangool’s suite of SEO tools to complete your SEO workflow and get the most out of your research.

I’m writing this KWFinder review because I’m aware of the power of the tool.

It’s one of the fastest-rising keyword research tools in the market with good reason.

However, I’m not the one to simply believe what people say. And so should you — which explains why you’re reading this in the first place.

In this article, you will see if KWFinder is exactly what people say it is: the best keyword research tool in the market.

Also, as we delve deeper into this KWFinder review, you will learn how to do keyword research the right way. This way, you can target long-tail keywords where you can rank on top of organic search.

What is Keyword Research?

Before we jump straight to the review, let’s talk about arguably the most crucial aspect of SEO: keyword research.

It refers to the process of finding the best keywords to optimize one’s site for organic search.

The process is important if you want to drive more organic search to your website and increase your conversion rate.

Optimizing for the right keywords on your site allow you to rank on top of search results. The higher you rank on organic search, the more clicks you can get.

There are three primary variables involved in selecting the best keywords, namely:

  • Search intent – Answers the question, “Why are people searching for this keyword phrase?” Can be classified according to informational, commercial, and transactional.
  • Search volume – Shows the number of time people search for the keyword in a month. The higher the number, the better.
  • Keyword difficulty – Reveals how easy or hard ranking for a keyword will be. Keyword difficulty is dependent on the top 10 pages ranking for the keyword. The lower the score, the easier to rank for the keyword.

Ideally, you want to find keywords with high search volumes and low keyword difficulty.

As for search intent, it depends on the site you are building. For instance, e-commerce sites need to optimize transactional and commercial keywords to hike up their sales. For blogs, informational keywords are in order.

However, it doesn’t mean that blogs and online stores can’t target keywords with other search intents. Again, it depends on the goal and objective of the website.

What is a Good Keyword Search Volume?

To be honest, the higher the keyword search volume, the better!

Referring to the latest Advanced Web Ranking CTR Study, the first position on SERPs generate over 30% of clicks from desktop users (23% from mobile devices).

awr ctr study

And the clicks decrease as the position gradually moves down.

Using the graph, let’s say you are ranking on the first result for a keyword with 1,000 monthly searches.

That means you have over 300 clicks or visitors from organic search.

So the higher the search volume is, the better!

At least, that’s the simplistic answer to this question.

There are other factors to consider in keyword research that will help you determine which ones to rank for and optimize.

We’ll discuss them in the next section.

How to Find the Best Keywords for SEO?

Judging from the information above, does that mean that you should only target keywords with lots of monthly searches?

Not necessarily!

While targeting keywords that lots of people search could produce higher organic traffic to your site, it’s not as simple as that.

Repeat after me:

Keywords with high search volumes are not always the best ones!

Ideally, some of the best keywords are long-tail ones.

Long-tail keywords have a clear search intent and low keyword difficulty.

Granted, these keywords have low search volumes — each easily below 1,000 monthly searches.

However, and more importantly, they have high conversion rates!

semrush long tail keywords
Source: SEMrush

On the example above, due to the specific search intent of the long-tail keyword “why are my tomato plants turning yellow,” it ends up asking a question.

Compare that to the other keywords in the image. Despite their higher search volumes, they don’t have a clear search intent.

What about “tomato plant” does the user want to know about?

And while “when to plant tomatoes” has a more refined search intent, the keyword still doesn’t have a clear purpose. Why is planting tomatoes on a particular time relevant?

Again, the long-tail keyword normally asks a question or has a keyword inherent in the query. And it is up to you to provide an answer to the question!

If your content ranks high on search results for your keyword, then expect more traffic and conversions to your website!

And without further ado, this is where a keyword tool like KWFinder* comes in.

KWFinder Review: Overview

KWFinder works just like any of the keyword research tools in the market.

However, you’ll soon find out why KWFinder has become one of the best and most trusted keyword finders in the market.

As we discuss the different features it possesses, we will also see how to use KWFinder properly to conduct proper keyword research.

Now, let’s dive in, shall we?


Upon signing up for a free 10-day trial account*, go straight to the app to find the best keywords for your website.

You will see something like this:

kwfinder search

Just above the search box, you will see two tabs: Search by Keyword and Search by Domain.

We’ll talk about each one below.

By Keyword

In traditional keyword research, you plug in your seed keyword into your keyword tool to generate hundreds of ideas and suggestions.

The traditional method of keyword research is good for brainstorming keyword ideas that you can optimize on your site.

Also, this approach works well if you’re not sure who your competitors are and just want a better idea of the available keywords for your topic or niche.

Using KWFinder, the By Keyword tab is selected by default.

Just enter the seed keyword here and press “Find Keywords.”

kwfinder search by keyword

By Domain

The other type of keyword research is competitor-based.

In this approach, you reverse-engineer the process by entering the URL of your competitor on the search bar.

Compared to the traditional approach, competitor-based keyword research lets you see keywords that your competitors are ranking on search engines.

Some would see that this method is much better than the traditional one. You get to see proven keywords that your competitors are ranking for.

All you need to do then is analyze which ones to use for your site and you should able to pull in the same audience as theirs!

However, you need to have an idea of who your competitors are. You can’t do competitor-based keyword research if you don’t.

Using KWFinder, simply click on the Search by Domain tab and enter your competitor domain’s URL on the search bar.

kwfinder search by domain

As effective as this method is, it’s best to conduct traditional and competitor-based searches first and compare the results you get.

At the very least, you expand your research to help you find the best long-tail keywords to optimize for your site.

Once you obtain the keyword suggestions for your seed keyword. You will see something like this:

kwfinder search results

Let’s discuss each section one by one.

On the left are the keyword ideas related to the keyword you entered in the search bar.

Each keyword is broken down according to the following metrics:

  • Trend – See how the search volume for the keyword vary for the past 12 months
  • Monthly search volume – Check the current monthly search for the keyword on Google search engine
  • PPC – Shows the level of competition in PPC of Google Adwords
  • CPC – Average cost per click in Google Ads
  • Keyword Difficulty score – Produces an aggregate score that reveals how easy or how ranking for the keyword is

In this KWFinder review, I’ll only be focusing on the organic search aspect of the tool. Therefore, I won’t be talking about how to leverage the PPC and CPC data from the tool.

Now, to help you find the best keywords from the results, order the Keyword Difficulty score in ascending order.

Doing so will show you keywords that are easy to rank based on the algorithm used by KWFinder.

To do this, click on the KD column to organize the results. You should see something like this:

kwfinder search related keywords

As you can see, it shows keywords with the lowest KD first. The score increases when you scroll down the results.

And if you want to check out keywords with the most month searches, click on the Search colum to reorder the results.

kwfinder search related keywords search volume

If you want to refine the keyword ideas, click on the Filter button so you can fine-tune the results to your liking.

kwfinder search filter

If you click on any of the keywords, you will see more information about it on the right of the screen.

kwfinder search overview

On the top part, you see the same information from the results section of the page.

But scrolling down further, you will see the SERP analysis overview. This is arguably the most important feature of KWFinder.

It helps you break down the results according to the top 10 pages ranking for it on search results.

Below are the metrics used in analyzing the top pages:

  • DA (Domain Authority) – This Moz metric tells you the value of the domain as a whole based on the most relevant SEO factors.
  • PA (Page Authority) – Another factor from Moz, it shows the value of the page in question and not including the other pages of the domain.
  • TF (Trust Flow) – As part of Majestic’s Flow Metrics, Trust Flow reveals the quality of the page’s outbound links. If the page links out to relevant and authoritative pages, then the TF will be high
  • CF (Citation Flow) – The other half of the Flow Metrics tells you about the link profile of the page. If the page’s link profile is composed of high-quality sites, then the score here will be high
  • Links – Shows the number of backlinks the page has
  • FB Shares – Reveals how many shares the page got from Facebook
  • LPS (Link Profile Strength) – This algorithm developed by Mangools computes for the aggregate score of a page’s backlink profile. The higher the score is, the more difficult it will be to supplant it form its current position
  • EV (Estimated Visits) – Gives you a monthly overview of the organic traffic the page receives.

The figures here will give you a very good idea of the keyword’s difficulty score.

You can even break the pages down further by clicking on the three-button icon so you can analyze the URL using other metrics, check out its backlinks, and show keywords it’s ranking for.

kwfinder search overview options

If you click any of these options, KWFinder will direct you to the right Mangools app to help process your request.

There’s also an option for you to analyze all the top pages in SERPs for your keyword.

kwfinder serp overview analyze

Doing so will open SERPChecker, Mangools’ SERP checker tool, to help you make better sense of the results.

kwfinder serpchecker


KWFinder makes keyword research a breeze. It’s easy to navigate through the keyword suggestions and lets you organize the results with a few clicks of a button.

More importantly, the tool loads the keyword ideas faster than other tools I’ve used.

The speed and the wealth of information provided for each keyword will tremendously make your research much more efficient.


Going back to the keyword suggestions section, you can toggle the results to show suggestions from Google autocomplete.

If you want to see the keyword difficulty scores of search phrases suggested by Google Search, click on the Autocomplete button.

KWFinder autocomplete

After clicking, KWFinder will show the precise keywords for you and how they fare according to the tool’s metrics.

KWFinder autocomplete results

Use this feature if you’re unhappy with the results provided from the initial search.


Now, onto the good part.

We mentioned that, due to their search intent, most long-tail keywords come in the form of a question.

Therefore, instead of filtering the results to find question keywords, KWFinder lets you do it with a click of a button.

Just beside the Autocomplete button is the Questions button. Click it and you’ll see something like this:

It’ll show you keyword results that start with any of the 5 Ws (who, what, when, where, why) and 1 H (how).

Keyword research doesn’t get any simpler than this, folks!

Choose any of the keywords from the list to create a blog post that answers the question posited by the keyword. It’s a great way to drive traffic and increase conversions on your website.


Aside from finding keywords using the tool, you can also import a list of keywords that you want KWFinder to analyze.

For example, if you use Google Keyword Planner or any other tool you use to brainstorm for keyword ideas, you can export the list and import them in CSV or TXT format to KWFinder.

kwfinder import

This lets you see more suggestions and review the keywords using the tool’s metrics.

You can also copy and paste the keywords to the text bar if you want to make things much simpler for you.

kwfinder type in


If you’re a heavy user of KWFinder, you might want to organize your keyword research properly for future reference.

You don’t want to keep entering the same search query considering that you are limited to a certain number of keyword lookups depending on your plan.

Therefore, it’s best if you can save them in keyword lists so you won’t lose out on them!

To do this, go the results page and tick the boxes of keywords you want to include in a list.

Once done, click on Add to List at the bottom of the results.

kwfinder lists

The great thing here is, at the bottom left of the screen, you will see the total search volume and average KD of all the keywords.

This allows you to see the potential traffic you can drive to your site by optimizing for these words.

Upon clicking on the button, you need to create a new for your keyword list.

kwfinder add keywords to list

Once done, click on the Lists link on the menu to see the list that you can access anytime.

kwfinder keyword lists


If you forgot what you searched yesterday or even just a couple of hours ago, you can check the History page.

Click on it from the menu to see what you’ve searched thus far.

kwfinder search history

It’s a straightforward but nonetheless useful feature that lets you keep tabs of your searches.

KWFinder Pricing

Below is the current price of each plan for KWFinder:

kwfinder pricing

It’s important to note that you’re not only getting access to KWFinder for all plans.

Because you’re getting all of Mangools’s tools!

As mentioned earlier, you can use SERPChecker to break down the top pages for the keywords you found using KWFinder.

Aside from that app, you will gain access to the others below:

  • SERPWatcher – Mangool’s rank tracking app that monitors keyword position of your site on SERPs.
  • LinkMiner – Analyze the link profile of domains and URLs and monitor new and lost backlinks
  • SiteChecker – Comb through a website’s profile strength using the app’s metrics and insights to help you understand its SEO performance

Therefore, you’re getting a full suite of SEO tools at your disposal!

Regarding the plans, Mangools Basic, which costs $29.90/month (if paid annually) is perfect for people starting out with their website.

They get 100 keyword lookups daily (refreshes every 24 hours) which is more than enough to help them generate keyword ideas.

The Mangools Premium and Agency plans are ideal for SEO or marketing agencies who manage multiple clients all at once. Both should give you enough juice to find data and information about keywords and websites for your projects.

You can sign up for an account now or you could take Mangools up on its 10-day free trial* to give you a taste on how useful and efficient it is.

Now, if you’re not ready to sign up for a paid KWFinder account yet, then I suggest that you sign up below to receive emails once KWFinder announces a sale of their tool.


Related: Is KWFinder Still Free?

Pros and Cons

The intention of this KWFinder review is to help show you how the tool works and operates.

At the same time, this is my way of judging the tool for its own merits. After all, you don’t want to use a keyword research tool that sucks.

However, I’m happy to report that KWFinder doesn’t suck at all. It may not be the perfect tool for everyone, but it’s good enough to help people find the keywords they’re looking for.

To help you understand what I mean, below are the pros and cons of the tool:

PRO: Lightweight and ultra-fast

KWFinder never fails to amaze me on how fast it loads the keyword data and suggestions. The tool doesn’t lag at all and you’re sure to get the results without fail. And the keyword difficulty scores of the keywords load instantaneously once the search is done. No need for you to manually check them yourself one by one!

CON: Limited keyword results

At 700 results maximum (200 for Mangools Basic) for every search query, KWFinder may not produce the most comprehensive keyword suggestions at your disposal. You’ll be forced to use another tool to extract new keyword ideas and import them to the tool if you want to research for more keywords.

PRO: Easy to use

Finding low-tail keywords — or any keyword for that matter — is too easy using KWFinder. What usually takes hours to complete takes minutes using this tool. Even if you’re an SEO newbie, you can work your way through the tool without much supervision. The interface and UX help users navigate through the keyword research process without a hitch.

PRO: Diverse SEO metrics

Aside from its own Link Profile Strength, KWFinder borrows from established metrics such as Domain Authority from Moz, Flow Metrics from Majestic, and others to help round out your research. So if you don’t trust Mangools’s LPS or KD just yet, then the others should reassure you. You don’t need to subscribe to these tools just to get these data from them because KWFinder has got you covered!

PRO: Allows multiple logins

While this is only available for the Premium and Agency Plans, you and your team can use KWFinder and other Mangools app at the same time. This is useful especially if you want to expedite your progress and simplify your workflow. More importantly, there’s no need for you to purchase another user for your account.


KWFinder, along with the other tools as part of Mangools, provide business owners with an easy and affordable way to do SEO on their website and grow its organic traffic. However, it’s not the only tool that can do the same for you.

Below are its competitors that bring something different to the table. If you’re interested in learning about the best KWFinder alternatives, click here.


kwfinder alternative 2 semrush in action

One of the most popular SEO tools available, SEMrush prides itself as an all-in-one marketing tool. It has everything you can expect from an SEO software: link building features, keyword research, SEO content creation, and more. But it also has social media scheduler, PPC research, and more. That said, it’s one of the pricier tools around, so be ready to shell out some cash on this one.


what is ahrefs - keyword explorer

One of the best and most popular SEO tools in the market, Ahrefs holds the advantage of having a much larger database and better filtering options for finding keywords and backlinks. However, it costs twice as much than KWFinder. While there’s a lot more you can do with Ahrefs, smaller businesses and freelancers with fewer clients may find much more value in KWFinder from a cost perspective.


ubersuggest review

If you think KWFinder is as budget-friendly as they come, then you should check out Ubersuggest. For at least $29/month, the tool is good enough to not only unearth low-hanging-fruit keywords but also check the SEO metrics of websites to help you develop your strategy. Currently, it has a lifetime plan you can buy (no more monthly fees) before it’s too late.


Christopher Jan Benitez



As far as keyword research and SEO tools are concerned, KWFinder* is the real deal.

As seen on their website, KWFinder makes SEO research very, very simple to a fault. Whether you’re a newbie or a professional, KWFinder delivers results and loads data at an impeccable speed.

Also, the different Mangools app complement each other very well. While the KWFinder is arguably the best of the bunch, the others stand on their own very well. They don’t feel forced together.

It also helps that each app link to each other seamlessly to produce a very efficient workflow in not only researching for the best keywords but also analyze SERPs, spy on backlinks and others.

Therefore, if you’re looking for a very good keyword research tool, then KWFinder is it.