Keyword Revealer Review: How “Ultimate” Is This Keyword Research Tool?

keyword revealer review

In the competitive world of keyword research tools, you need one that will provide you all the data to help you make a well-informed keyword strategy that will fuel your SEO campaign. Is Keyword Revealer that tool?

INTERFACE

Its simple and straightforward UI lets you search for keywords and filter the results no problem. You can also research for local keywords to optimize for small businesses.

USEFULNESS

You can find keyword data for every keyword you search with a click of a button. But you have to be wary of the daily keyword analysis limit and not overspend them.

USABILITY

Aside from brainstorming for keyword ideas the tool, you can also upload keywords from third-party tools, bulk-analysis them, and cross-reference the data.

EFFECTIVENESS

It’s not powerful enough to replace the more popular keyword tools in the market – at least no yet. But it’s more than capable as a complementary tool in your arsenal.

This Keyword Revealer review tackles one of the newer keyword research tools in the market that have been gaining steam.

You should know that brainstorming for keyword ideas is crucial to the success of your SEO strategy. And there are tons of tools out there that deliver lots of keyword data to help you find the right keywords for your blog or website.

So, how does Keyword Revealer stack up against the competition? And is it the right keyword tool for you?

And, as the self-proclaimed “Ultimately Keyword Research Tool,” does Keyword Revealer live up to its name?

I will do my best to answer all of these questions — and then some — in this post!

What is Keyword Revealer?

As a keyword research tool, you want to find low-hanging fruit keywords and serve as a huge time saver for optimizing your site.

That means the tool should show not only the search volume but also factors such as keyword difficulty, SERPs, and others.

That’s precisely what Keyword Revealer can do for you!

Let’s dive deep into its best feature to give you a better picture, shall we?

Keyword Research

TL;DR

The Keyword Research feature is packed with metrics and variables to help you decide whether or not to optimize for the keyword or not.

Evaluating the Difficulty score of each keyword manually and having a daily limit for your plan is not very ideal. Still, the gathered data and information about the keyword should more than compensate for it.

There are two ways to conduct keyword research using Keyword Revealer: traditional and competitor-based. You can read more about both in this post.

For now, we’ll discuss the traditional approach.

Traditional Keyword Research

Upon logging in to your account, you can run a quick search for your seed keyword or your site’s topic/niche.

keyword revealer keyword research

To refine your search, you can choose the Google database of the country where you want to extract keyword data. This is perfect if you’re running a local SEO campaign and wish to improve your site’s SEO in your country.

Even better, you can choose the language of your search query to help you produce more accurate results for your research.

Once you search for your seed keyword, you will see something like this below:

keyword revealer keyword research results

Competitor-Based Keyword Research

If you want to find out the keywords that your competitors are ranking, you can reverse-engineer your search by typing in the URL of your competitor.

But first, change the search from Keyword to URL before typing in your competitor’s domain URL.

keyword revealer competitor based research

Once you hit “Search,” you will see the keywords that your competitors are ranking for:

keyword revealer competitor based research results

In my opinion, this is the better way to conduct your keyword research, provided that you know who your competitors are.

The fact that they are ranking for these keywords means that it’s worth optimizing for them as well!

Keyword Data

Now, let’s go over the results.

It shows you the usual data from a keyword research tool such as monthly volume (for organic keyword research) and Cost Per Click (for PPC ads).

The cool thing about Keyword Revealer is the Profit column. It reveals to you the potential earnings from ad units you will get for ranking on top for this keyword.

For example, if you rank on top of SERPs for “content marketing,” you can earn approximately $4,280/month if you run ads on the page.

This metric is perfect of bloggers who want to monetize their blog using ad blocks.

Now, if you’re not happy with the results, you can filter the results to show keywords that meet your requirements.

Click on the “Filters” button to show this drop-down menu:

keyword revealer keyword research filter

For instance, you want to set the minimum monthly searches to 1,000 and the minimum estimated potential earnings to  $100. Here’s what you’ll get:

keyword revealer keyword research filter results

The maximum number of keyword each query returns is 700. If you’re looking for more results, you may have to repeat the query. You do have unlimited searches regardless of your plan, so no need to worry about that.

Keyword Difficulty

Once you have filtered the results, you need to worry about the Difficulty next.

This refers to the level of difficulty on how you can rank your page on the first page of SERPs for the keyword.

From the results, we have yet to see an easy to rank keyword. In this case, keywords with a Difficulty score of 29 and below are what you should target.

We can organize the keywords in descending order of Difficulty. Click on the Difficulty column to reorder the keywords accordingly.

You will see something like this:

keyword revealer difficulty

The lowest difficulty score is 33, which goes to show that the keyword is very competitive. To help you find low-hanging fruit keywords, change the filter settings until the find what you’re looking for.

For instance, if you want to find long-tail keywords, set the minimum number of words to 5:

keyword revealer review - long tail keyword

Or if you want to optimize your website for question queries, i.e. phrases that start with any of the five W’s and one H, you can enter the word “how,” “what,” “when,” “where,” and “why” on the Keyword search filter.

keyword revealer review - questions

you will encounter keywords without Difficulty scores:

keyword revealer no diffuclty score

This means none of the users of Keyword Revealer have analyzed the keyword yet. So, if you want to learn more information about the keyword, click “Evaluate.”

This means you’ll be the first one to evaluate the page for its Difficulty score. When someone else searches for the same keyword, s/he will see the Difficulty score based on your evaluation.

Depending on your chosen plan, there is a limit on how many keywords you can evaluate in a day. Whether there’s an existing difficulty score or not doesn’t matter. As long as you evaluate the keyword by click on the score, you get to use one from your daily limit.

Now, this may pose a problem with your keyword research.

Not only do you have to evaluate them one by one to see the data, but you need to be wary of your limit. If you run out of evaluation credits in the middle of your research, you need to wait until the next day to restart your progress.

Moving on, once you’ve chosen a keyword to analyze, click on the Difficulty score of the keyword.

Here’s what you’ll see:

keyword revealer keyword data

Aside from the Difficulty score, you will see the search volume for the keyword within a 12-month span and its trend throughout the years.

In this case, the keyword is enjoying an upward trend which means people are searching for it. The search volume has stayed consistent as well so you can’t expect a spike in searches anytime soon. Nonetheless, these are signs of a steady and stable keyword.

Scrolling down on the page, you will see these data as well:

keyword revealer keyword data 2

The Social Presence reveals to you the social shares each of the top-ranking pages have.

This indicates how shareable a page is. So, you might want to look into the most shared ones to get an idea on how to create content that gets likes, tweets, and pins.

The Domain Strength shows Moz’s Domain Authority of each page. Using this information, you can identify how easy or hard it will be to rank for the keyword.

In this case, most of the domains ranking for the keyword have a DA between 51 and 61. That’s a tough page to crack considering the competition.

On the On Page Optimizations section, you will see the percentage of sites in the top 10 results that mention the keyword on the URL, title, meta description, and H1.

In this case, all pages don’t mention the keyword in the URL (0%). That means you don’t have to mention the keyword in your URL to rank here.

Last but not least, you will see the combined averages of the top 10 pages for the keyword on different SEO metrics:

keyword revealer difficulty averages

The combined average is a very good way to gauge your competition. For example, in order to break the first page of SERPs for the keyword, you need to meet or exceed the averages to have a chance.

Also, the average number of words gives you an idea of how long your post should be to rank for the keyword.

Based on studies like Brain Dean’s, you need around 2,000 words to rank for a keyword. However, this isn’t always the case. It depends on a variety of factors that Keyword Revealer broke down in this part.

Rank Tracking

TL;DR

Keyword Revealer’s Rank Tracking feature is simple enough to warrant using it especially if you don’t have a rank tracking tool. As straightforward as it is, however, there may not be enough data from the report to help you understand your progress.

Once you have optimized your website with the keywords you researched using this tool, you need to track their progress.

Monitoring your keyword rankings is the best way to make sense of your SEO campaign. If they are increasing over time, then you are doing something right. If not, then whatever you’re doing isn’t enough.

Keyword Revealer lets you simplify your SEO workflow with its Rank Tracking feature. Instead of using another ranking tracking tool, you can just observe them from Keyword Revealer.

To begin tracking your website, click on Rank Tracking on the sidebar and click “Add New Tracking Project.”

keyword revealer rank tracker

On the next page, you need to fill out the details of the project.

keyword revealer new tracking project

What’s important here is for you to identify the exact keywords you want to track.

If you’re using a tool like SEOPressor or a tool that lets you identify the target keyword of each page, enter them on the text bar.

If you don’t know what keywords to monitor for your site, you can search for your URL on the Keyword Research feature. Export and paste the list of keywords there that you want to track.

Once you’re done, the tool will bring you to the page where you can see vital information regarding the keywords you’re tracking.

keyword revealer viewing ranktracking

Over time, you’ll see the movement of your position on SERPs for your keywords. On the right side, you will see the keyword groupings according to their ranking.

keyword revealer search volume and cpc

Scrolling down the page, you will see the complete list of keywords you’ve added and additional information about each.

Keep in mind that Keyword Revealer tracks your keyword position every two days. And there’s no way to change it to daily or weekly.

The cool thing here is you can add events to note down things you’ve done or happened in the day that affected your keyword rankings.

For example, if Google rolled out new changes in their algorithm and you saw spikes in your ranking, you can create an event for it.

keyword revealer add new event

You can be as detailed as you want in your event for reference later on.

Keyword Brainstorming

TL;DR

Keyword Brainstorming is a nice way to help you find topically-relevant keywords for your topic clusters or reserve silos. The great thing about it is you can create cluster upon cluster until the tool runs out of suggestions. However, this feels too basic and it’s something you can do from the keyword research section anyway.

There may be times when the Keyword Research feature won’t help you find the right keywords for your site.

Some of the results have too high Difficulty score and have low search volumes.

So, instead of laboring with this feature, you can use the Keyword Brainstorming tool instead!

This is Keyword Revealer’s version of a long-tail keyword research tool.

By typing a seed keyword, you will see the best possible long-tail keywords to optimize from it. Best of all, the data is presented to you in a tree format so you can organize the keywords according to their groupings.

To use this feature, click on the Brainstorm icon on the left sidebar and enter your seed keyword in the search bar.

keyword revealer brainstorm

Don’t forget to change the search location and language if you’re doing local SEO.

Before we proceed, the goal here is to not only identify long-tail keywords to target for your site. You can also use the Brainstorm feature to organize how can structure your content using the different suggestions from your seed keyword.

In the screenshot about, let’s say that your site is about content marketing. You want to create a one-stop-shop to all things content marketing.

Using Keyword Revealer’s Brainstorm feature, you can break down the topic according to these subtopics:

keyword revealer brainstorm results

As you can see, each result has its average monthly search volume (AMS) and cost per click (CPC). The latter is relevant to people running a Google AdWords campaign.This could help you identify which keywords to open and see additional suggestions.

In this case, you don’t have to use all the suggestions on your site. You can just pick which one is the most relevant. In this case, let’s click on “content marketing strategy.”

Here’s what you will see:

keyword revealer brainstorm results 2

You will see longer and related keywords branching out from the seed keyword. The same thing happens if you click on any of the related keywords. This continues until the tool runs out of keywords to suggest.

If you want to find out more information about the keyword, click to evaluate it from the tool’s Keyword Research feature.

keyword revealer brainstorm research confirmation

Using the information from the screenshots above, here are things you can do if you want to talk about content marketing strategy:

  • Create content for each of the keyword suggestions under “content marketing strategy.” Then build a page about content marketing strategy and link to the posts from the page.
  • Use “content marketing strategy” as a category on your site. This way, all the content you write using the suggestions can be categorized accordingly

These are just some basic things you can do using the Brainstorm feature that will have massive effects on your site’s performance.

Because let’s face it: creating content for your blog with a target keyword in mind isn’t as simple as it seems.

While this works in most cases especially if the content is stellar, there’s so much more you can do with the keywords you researched.

Therefore, the Brainstorm feature should help you organize your keyword ideas and develop a plan on how to optimize for them on your site.

Competitive Analysis

TL;DR

Using this feature, you can delve deep into your competitor’s keyword strategy, unearth valuable SEO metrics about the site and the keywords it’s ranking for, and find missing keywords on your site to optimize. Currently, it’s still is beta mode so don’t expect that it works perfectly out of the gate. Still, the Competitive Analysis holds a lot of promise if it gets to iron out its kinks.

As with the best SEO tools, Keyword Revealer is slowly but surely rolling out new features to provide users with an easier way to find low-hanging fruit keywords for their websites.

The latest – and perhaps the greatest so far – feature will change how you conduct keyword research for the better!

Competitive Analysis lets you analyze domains based on the keywords they’re ranking for.

It’s currently in beta mode, but from the looks of it, the feature is prime for release soon.

To access the feature, click on the icon below Keyword Brainstorming.

From here, you will see two options for Competitive Analysis: Competitor Insights and Competitor Gap.

keyword revealer - competitive analysis

Competitor Insights

Competitor Insights provide you with in-depth data about a domain.

It just won’t show you the site’s ranking keywords. The tool also reveals to you SEO metrics to help you understand the site’s SEO performance.

From the search bar, type the URL of the domain you want to analyze then click on the search icon.

After a couple of seconds, you should see something like this:

keyword revealer - competitor insights

The results contain the following:

  • Site data – shows you how fast the site loads, it’s backlinks, Alexa ranking, and estimated traffic (!!!)
  • Users by country – know which country most of the site’s visitors are and some additional data about them.
  • Keyword Popularity Range Distribution – reveals keywords based on popularity metrics out of all websites in the world using data from Alexa
  • Competitors by User Similarity – Lists down sites that share similarities with the domain you entered based on common keywords and visitors.
  • Site Keywords – Breaks down the keywords that site is ranking for using different variables.

A cool feature here is you can download some of the data for personal use.

keyword revealer - competitive analysis - download

For instance, you can build client reports using the information here to identify which countries to target with their website.

Under Competitors by User Similarity, you can organize the results in ascending or descending order based on how similar the sites are and their Alexa ranking.

keyword revealer - competitors by user similarity

However, the most vital feature of Competitive Analysis is the Site Keywords section.

keyword revealer - site keywords

The keywords are broken down into different factors:

  • Search Traffic – shows how much organic traffic the domain is getting in comparison to other keywords in percentage.
  • Share of Voice – shows traffic share of the keyword for the website in percentage.
  • Popularity – ranks how much people search for the keyword; the higher the number (out of 100), the more popular the keyword is.
  • Organic Traffic – estimates the volume of the traffic the site will get from the keyword if it ranks based on the relative position of the site for the keyword and the KW’s popularity.
  • Competition Organic – computes how many of the pages on SERPs are organic; the higher the number (out of 100), the more organic pages there are.
  • Impressions Paid – shows how much impressions the ads are getting for this keyword (if there are any ads)
  • Competition Paid – computes how many paid ads appear on SERPs for the keyword; the higher the number (out of 100), the more ads there are.

You can reorder the keywords depending on which factor you want to prioritize.

From here, you get a godo picture on how the domain (whether it’s your site or a competitors) utilizes organic search to his/her advantage.

Competitor Gap

Competitor Gap allows you to compare domains based on their ranking keywords.

The idea here is to see which keywords your competitors are ranking that you’re not.

This way, you can get ideas for keyword to rank for in your next SEO campaign.

To use this feature, enter at least two domains to compare.

competitive analysis - competitor gap

Once the search is complete, you’ll see something like this:

competitive analysis - competitor gap results

You may need to clean up the column to make better sense of the table.

competitor gap - show columns

What I want is to remove column about paid traffic and keywords to only show keywords I can optimize for organic search.

Here’s how it looks now:

competitor gap - competitor keywords

From here, order your site’s Traffic Organic column in ascending order. This way, you will know which keywords you’re weak at compared to your competitors.

competitor keywords results

Based on the result, it makes sense that neilpatel.com isn’t performing well on branded keywords, i.e. ones that include “moz” in the keyword.

But for other keywords like “canonical tag,” neilpatel.com should consider creating a page about the topic.

To help you determine which missing keywords you need to prioritize for your site, consider the other variables (Popularity, Competition Organic, Average Traffic Organic).

For example, if the keyword has a low Competition Organic score, then that means there are probably lots of ads and featured snippet on its SERPs. Better choose another keyword, then.

As mentioned, Competitive Analysis is in beta mode at the moment. That should explain why its features are still rough around the edges.

Still, once it gets out of beta mode and resolves potential issues users may encounter with it, this should help you conduct better competitive keyword research moving forward!

TL;DR

Backlink Analysis is a simple and straightforward tool in analyzing backlink data so you can spy on competitor’s backlink strategies and find sites where you can place a link to your site. In relation to keyword research, you can find content of competitors that people are linking out to the most so you can create a version on your site!

It may come to a shock to some that a keyword research tool lets you check a URL’s backlink.

But for most seasoned SEOs, working backlinks and keyword research in their strategy makes perfect sense. Here’s why:

If you’re creating content optimized for a keyword, you also want people to link out to your article.

Getting lots of backlinks will help propel your site’s ranking to the top.

To do this, you need to find a domain ranking for your keywords that has a good link profile.

From here, you get to understand how and why they got the links in the first place, starting with their content.

With that said, Backlink Analysis should be a welcome addition to your keyword research workflow.

Click on the backlink icon to access the feature and enter the domain you want to analyze.

The results should look like this:

keyword revealer - backlink analysis

The layout takes a page from Mangool’s LinkMiner.

It shows SEO metrics of the root domain.

Clicking on the links in the Backlinks section to see the preview of the link on the right panel.

When combing through the backlinks, use the variables shown in the table:

  • Citation Flow – measures the power of the backlinks
  • Trust Flow – scores the quality of sites linking back to the domain with a link to the site
  • External Links – counts the number of external links on the page
  • Alexa Rank – uses Alexa Ranking of the domain (the lower the number, the more authoritative it is)
  • Anchor Text – shows the text or phrase used to link out to the page

Ideally, you want to determine backlinks with high scores on all metrics above. The idea is to also acquire a link from these sites.

To do that, you need to check out which page from the domain they’re linking out to. Analyze the page and see if you can create a better version of the page to encourage the site to link out to you.

From here, you need to observe the best blogger outreach practices to make this work.

The tool also lets you check the new and lost backlinks of the domain.

backlinks lost - backlink analysis

Using the new backlinks, you can keep track of its current link building strategy so you can try and emulate it.

For lost backlinks, use this as an opportunity to acquire them for your page.

Keyword Revealer Review: Pricing

Signing up for a Keyword Revealer account is free — CLICK HERE* to do that now.

With the FREE plan, you can enjoy some of the tool’s basic features. It’s also a good way to test-drive the tool and see if it fits your needs.

However, if you want to get the most out of Keyword Revealer, then you need to subscribe to one of its paid plans.

keyword revealer review - pricing

A quick glance of the prices and it’s easy to see how affordable and cost-efficient the tool is.

If you’re a newbie blogger and site owner who wants a quick and easy way to determine low-hanging fruit keywords without burning a hole in your pocket, then the BASIC plan is for you.

For SEO professionals and digital marketing agencies, the  PRO and ELITE plans are perfect for your needs. You can extract hundreds of keyword information on a daily basis.

Judging from the pricing table, the unlimited keyword searches is the most appealing feature of Keyword Revealer. Whereas most keyword tools restrict your daily searches, you can go crazy and search for as many keyword suggestions as you can.

On the downside, the limit on the Daily Evaluations hangs over your head every time you use the tool.


Pros and Cons

From this Keyword Revealer review, you’ve seen what this tool can do for you. You know how to find the best keywords for your blog or site using its features.

But let’s answer the question that you’re asking since you started reading this post:

Is it good enough for me?

Hopefully, breaking down the tool’s pros and cons — which we are about to do below — should shed light on your question’s answer:

PRO: Solid keyword data

Evaluating the keywords provides a hefty amount of information for each. It draws data from search engines (Difficulty score, average SEO metrics from SERPs) and social media (Social Presence), thus giving you a bird’s eye view of the top-ranking pages for the keyword. You can use the data to determine if you should optimize the keyword for your website or not.

CON: Manually uncovering keyword difficulty

When using Keyword Revealer, it’s hard not to compare it to tools like SEMrush, Long Tail Pro, and others. They load the keyword’s difficult after making your initial search instantaneously. With Keyword Revealer, you have to evaluate every keyword that comes your way.

Worst of it all, you are hampered by the limited Daily Evaluations so you can’t conduct keyword research with your heart’s content. Instead of making keyword research easier, Keyword Revealer only makes it a little less cumbersome.

PRO: Simple and straightforward

Unlike other tools that divide keyword research into different sub-features like related search and LSI keywords, Keyword Revealer just keeps everything in one place. Whenever you search for keywords using Keyword Revealer, you can see all the keyword phrases in a single page.

You can filter them accordingly to show the best results to the parameters you set. From there, you can refine your search by evaluating the ones you think you should optimize for your site.

CON: Limited

Aside from the Daily Evaluations, you can only extract 700 keyword results from your search. It’s probably not enough if you’re running a URL keyword search on your biggest competitors. Because you’ll have to keep searching for the domain on the search bar hoping to find new keywords.

PRO: Fast

After waiting for the keywords to load upon your initial search, everything is a breeze from here on out. If you set your keyword filters, the results immediately reflect the data you’re looking for. No need to worry about waiting to get the best keyword data from your search!

CON: Pretty basic secondary features

The Keyword Research feature stands by its own merits. The others, however, don’t.

Both the Rank Tracker and Keyword Brainstorm feel like they’ve been shoehorned into the tool just to get something extra to users. They don’t really provide any real insights to your SEO campaign.

At best, they’re okay features if you don’t have money to spend for better rank tracking and brainstorming tool.

Keyword Revealer Review: Verdict

Keyword Revealer Review

Christopher Jan Benitez

INTERFACE
USEFULNESS
USABILITY
EFFECTIVENESS

Summary

Let me start off by saying I’m a big fan of Keyword Revealer.
I use it to validate keyword ideas I extracted from tools like Serpstat and Ahrefs.
For example, after exporting low-hanging fruit keywords from Ahrefs, I upload them to Keyword Revealer to evaluate each one further. It gives me a better idea of the keyword’s difficulty in ranking for organic search.
What I’m trying to say is that Keyword Revealer is perfect as a complement to your existing keyword tool.
It’s inexpensive and produces insightful data from its keyword evaluations.
Therefore, if you want to improve your keyword research process, then I highly recommend that you secure a subscription of this tool.

4.1