Guest blogging is a powerful way to increase your brand’s visibility, attract new visitors, and build a strong reputation in your niche. To achieve this, you need to learn how to do it right. In addition, you must understand what not to do when guest posting and avoid these mistakes to increase your guest blogging success.
In this post, we will look at 12 common mistakes you should avoid when pitching yourself as a guest blogger.
What Are Things Not to Do When Pitching Yourself as a Guest Blogger
Mistake #1: Starting guest blogging without a strategy.
It might be tempting to think that guest posting is all about being featured on big websites. However, if you want to get the most out of it, you should have a concrete plan and a clear vision of what you’d like to achieve.
Before thinking of what to write or who to guest post, you should develop a goal. What exactly are you trying to accomplish? And how will you know whether or not your efforts have been successful? If you’re pitching and writing without a strategy, you may end up wasting a ton of time doing something that doesn’t help you achieve your goals.
In addition, having a guest blogging strategy in place can help you determine your next step.
Mistake #2: Not practicing warm pitching.
Most guest bloggers often use cold pitching when trying to land a guest post. While this can work, you might not get noticed by the blog manager because your name doesn’t ring a bell. This is why warming up with them is very important.
Warm pitching is about connecting with the websites you want to guest post with before sending your guest post pitch. It can be in the form of commenting on their blogs and social pages, sharing some of their good content, joining their email list, and even participating in discussions with them.
Your goal when warm pitching is to be on the blog manager’s radar. So it’ll be easier to submit a pitch once you’re ready to do so.
Mistake #3: Pitching topics that are too generic or have already been discussed.
This mistake often results in not taking enough time to study the blog you’d like to guest post for.
If you pitch a topic that the website has already discussed, there’s a huge possibility that the blog manager will reject it. They’re already aware of the subject, and they won’t find it interesting.
The same goes for picking a broad topic. Most of the time, websites have already written content about it. For example, if you’re trying to guest post on Investopedia, a website sharing financial information, sending a pitch like “What is Investing?” is pointless.
You need to pitch a guest post idea that is new and unique and that the host hasn’t addressed before. It’s also better to choose a specific topic that can benefit their audience. Doing so will help you stand out, and readers will appreciate your helpful and relevant ideas.
Mistake #4: Sending a low-quality pitch.
Pitching is an essential part of guest posting. You can’t write guest posts if your pitch is always ignored or rejected. It’s crucial to develop your skills and make blog managers curious about what you can offer.
Here are some tips to help you get better at creating pitches:
- Know who to address your email. Using “Dear Ma’am/Sir” or “To Whom It May Concern” is the best way IF you want them to ignore your guest post pitch. If you want them to read your email, find the contact person’s name by checking their guest posting guidelines or LinkedIn page.
- Think about the blog’s target audience. If you know the website readers well, you’ll know what they’re looking for when it comes to content. Always highlight this when writing your pitch as the blog manager will feel that you are writing to help their audience and not just because you want to benefit from guest posting.
- The pitch should give a clear idea of what you can offer. Make sure that you explain what your post will be. You may provide an outline and show what value the audience will get from your guest article.
- No grammar errors. Typos and grammar mistakes are eye-sores, and they might affect the way blog managers perceive you as a professional.
- Showcase your writing ability. You don’t need to create a long introduction about your writing journey, but it will help to give at least one to three links to your writing samples relevant to the topic you’re pitching.
Mistake #5: Mass pitching or sending a generic pitch for guest blogging.
Mass pitching is sending the same pitch to different websites all at once. This practice is a big NO when guest blogging. First, no one would like to read something written artificially. Second, anti-spam filters will consider your message as spam. Once your emails go to the spam folder, returning to the main inbox won’t be easy.
If you want to receive a response from the blog managers, your pitch and the words that you use should be personal and relevant to each person. Make sure that you introduce yourself and mention something that connects you to their business. That’s the best way to succeed and get noticed.
Mistake #6: Changing the content of an approved pitch.
A pitch must always be an accurate representation of the final product. Follow the outline you’ve presented and ensure that you deliver the content you’ve promised. If you must make changes or adjustments, communicate it first with the blog manager. You can earn their trust by doing so.
Mistake #7: Not following the guest blogging guidelines.
Websites, especially those with high domain authority, receive tons of pitches and guest posts daily. To avoid wasting their time looking at each one, they provide rules to easily filter which guest bloggers are serious about guest posting and which aren’t. Most blog managers instantly reject pitches and articles that don’t follow their guest blogging guidelines.
Before you submit guest posts or write pitches, make sure that you review and create a checklist to avoid missing anything.
Mistake #8: Submitting a mediocre post.
Getting your pitch accepted doesn’t guarantee that the website will publish your content. You need to submit well-researched, error-free, relevant, and high-quality content that the websites that accept guest posts will love.
Make sure you deliver the best piece of writing you’ve ever produced.
Guest blogging takes a lot of work—and if you’re not willing to make an effort, you’ll never get the guest posting opportunities you want.
Mistake #9: Writing a blog post that is too promotional.
According to SEMrush’s blogging statistics, about 79% of websites receive guest blog posts that are too promotional, which isn’t good.
Although your main goal in guest blogging is for your business or brand’s growth, you shouldn’t make it obvious. The role of guest bloggers is to provide valuable and high-quality content for the website’s readers. A guest blog post that focuses solely on self-advertisement isn’t what blog managers are looking for.
Mistake #10: Adding irrelevant links.
Guest blogging is an effective strategy for building a link back to your own blog, but you should only link relevant sources. Don’t try to link content outside the topic, as it won’t help you rank better.
Search engines like Google are excellent at identifying good and bad links, so this strategy won’t work. And once the editor or blog manager noticed that you’re doing something like this, chances are they won’t let you a guest post from their site again.
Mistake #11: Not monitoring your guest posting efforts.
Keeping a list of websites where you pitched and guest posted is crucial. It helps you remain organized and avoid making mistakes like sending the same pitch twice to the same site or forgetting to follow up.
When creating a guest post record for a pre-written outline or content, ensure that you’re taking notes of the topics that you’ve used or not so you won’t submit duplicate content.
Mistake #12: Submitting a plain author bio.
The author bio is a short blurb about the author, which will appear at the bottom of a guest post. It should include your name, what you do, and one or two relevant links. The purpose of the author bio is to give readers enough information so they can reach out to you if they have any questions, thoughts, feedback, or suggestions!
When writing your author bio, don’t just write something for the sake of submitting it. Be strategical and add a clear call-to-action to encourage the readers to connect with you outside the guest post. You can share a link that will help them learn more about the niche, or you can also provide a landing page where they can subscribe to your email list and get a special freebie.
It’s Time to Guest Post!
To succeed in pitching yourself as a guest blogger, you should focus on doing the right things and checkings what mistakes you have repeatedly made. Learning to avoid these errors can help you improve pitching and writing guest posts.
What guest blogging mistake did we forget to mention above? Let us know in the comments!
Terrible at Finding Sites to Guest Post on??
Find and close the best link prospects using these killer blogger outreach tools!