9 Best Link Building Tools

SEOs can only be effective if they have the right tools in their arsenal. So in this post, we’ll cover the best link building software providers in the market.

To be clear, we’re only going to cover tools for planning link building campaigns. So don’t expect to find software for implementing campaigns such as blogger outreach.

With that said, let’s dive into all the tools you’ll need and what each one has to offer.

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Ahrefs

Ahrefs has the world’s largest database of backlinks and pages. When used, it can give you details about whatever keyword, web page, or domain you enter. Its powerful filters enable you to get the information you need right away.


Why Do You Need Ahrefs?

This tool is very useful to SEOs who want to check their competition. 

Not only are you able to gauge your competitors’ performance through Ahrefs’ proprietary metrics—Domain Rating (DR), URL Rating (UR), and Ahrefs Rank—but you also get to see what keywords they rank for.

Ahrefs also lets you see your competitor’s backlink profile. You’ll need this feature if you want a clear understanding of how your competitors rank in the SERPs. If you get backlinks from the same sites as your competition, you may have a shot outranking them in search engines.

You can do content research as Ahrefs lets you find topics that perform well on search engines and social media. If monitoring keywords is a priority for you, you can use the rank tracking feature to see if your pages went up or down the SERPs.

All these features make sure that you can build an effective link building campaign.

How Much Does Ahrefs Cost?

Right now, Ahrefs will cost you anywhere between $99 and $999 a month depending on what kind of plan you choose.

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There is no free trial offer. But you can try Ahrefs for 7 days for just $7 (Note: This offer is only available for the Lite and Standard plans).


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SEMrush

Like Ahrefs, SEMrush is an all-in-one marketing solution that’s meant to help SEOs build their marketing strategies. 

SEMrush has features that let you analyze your site for SEO errors, content, and site traffic. But for now, let’s focus on features that focus on link building.


Why Do You Need SEMrush?

You want to use SEMrush because of its keyword research tool and competitor analysis capabilities. 

Let’s start with keyword research. SEMrush has a feature called Keyword Magic Tool. Think of it as an enhanced version of a free keyword research tool. Here you can fine-tune your keyword parameters to get the exact results you need.

You can pinpoint the country you want to see the results for; set the results to be a broad match, phrase match, exact match, or related; and filter the results by word count, volume, keyword density, and more.

You’ll be able to find the best keywords to optimize your site.

There are even more keyword-related features like the Keyword Difficulty Tool and Keyword Gap.

To research your competitors, you can use Backlink Analytics. All you’ll need to do is enter your competition’s domain or a specific URL from its site. 

Not only will it show you how many backlinks it has, but it will also let you know what kind of backlinks it received, what countries are linking back, their anchor texts, and more. 

Its Link Building Tool identifies possible prospects in seconds. All that’s left to do is reach out to domains in the results for link opportunities.

How Much Does SEMrush Cost?

The SEMrush Pro plan costs $99.95 a month. The Business plan will set you back $399.95 a month.

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The Guru plan is a great option for those looking for a middle-of-the-road solution. It comes at $199.95 a month.

SEMrush does have a free trial for the first two plans (Pro and Guru).


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Serpstat

Serpstat is a notable alternative to Ahrefs and SEMrush thanks to its more accessible price point. And while that does mean that you’ll have access to fewer features, what you’re left with is still powerful enough to build your link building strategy upon.


Why Do You Need Serpstat?

Like the first two tools we mentioned, Serpstat is able to perform tasks such as keyword research, competitor analysis, on-page optimization, and finding link prospecting opportunities.

You can enter a domain or a URL (via the Domain and URL Analysis features) to see what keywords that page is trying to rank for. And as alluded to earlier, you can perform keyword research by typing in terms that you want to extract the data of.

Serpstat makes use of 230 Google databases which rivals that of Serpstat’s competitors.

It also has a feature called Top Pages. Here, you can see the top pages related to the keyword you entered. If you’ve worked with Buzzsumo before, they share the same concept. The feature is useful if you need inspiration on what to write about when you reach out for guest posts.

There are also several features that focus on link building:

  • Backlink Dashboard — This gives you an overview of your competition’s link profile.
  • Referring Domains — This shows you which sites are linking back to your competitor. This feature can also see which sites are linking back to you.
  • New and Lost Backlinks — You can use this to build relationships with sites that are linking to you. Or you can reclaim lost or broken links by contacting those who removed you from their pages.

How Much Does Serpstat Cost?

Serpstat’s Lite plan only costs $69 a month which is more affordable than some of its competitors. The Standard plan is $149/month. The Advanced and Enterprise plans are $299/month and $499/month respectively.

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Monitor Backlinks is an SEO tool that—as the name suggests—monitors your backlinks. With it, you’re notified whenever you earn or lose a backlink. You can also set it to inform you whenever you earn high-value backlinks.

It uses a number of metrics to measure backlinks including Majestic and Moz.


Not only does this tool let you monitor your own backlinks, but you can also use it to monitor your competitor’s backlinks. And when you do so, you’re able to see which sites you can reach out to for backlinks.

The tool goes even further and assesses the quality of the backlinks using metrics from Moz and Majestic along with social signals and other factors.

Its Reports page includes information like the anchor text used, whether the links are do-follow or no-follow, and top linked pages. You can export the file in CSV format.

Note: The number of competitors you can monitor will depend on your subscription plan. The base plan covers 1 competitor.

Monitor Backlinks pricing structure depends on how many domains you want to manage.

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Here’s a breakdown of its current plans and prices:

  • Starter Plan — This costs $25/month ($20.75/month if paid annually). Lets you monitor one domain.
  • Plus Plan — This costs $47.40/month ($39.50/month if paid annually). Lets you monitor two domains.
  • Professional Plan — This costs $89.91/month ($74.92/month if paid annually). Lets you monitor four domains.
  • 5D4C Plan — This costs $106.16/month ($88.47/month if paid annually). Lets you monitor five domains.
  • 7D4C Plan — This costs $139.92/month ($116.60/month if paid annually). Lets you monitor seven domains.
  • 10D4C Plan — This costs $187.42/month ($156.19/month if paid annually). Lets you monitor 10 domains.
  • Custom Plan — You can monitor more than 10 domains but you’ll have to get in touch with Monitor Backlinks via email to get a quote.

Monitor Backlinks lets you try their service for free (30 days).


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Linkody

SEOs who don’t need features beyond backlink tracking might want to consider Linkody. This simple-to-use monitoring tool lacks content analysis, keyword tools, and other features you’ve come to expect from all-in-one SEO tools like SEMrush or Ahrefs.

However, its backlink profile feature makes up for it — and at a price that most SEOs can afford.


Why Do You Need Linkody?

Linkody can do a lot for your link building campaign. It lets you know when you lose or gain links. It gives you insight into your competitor’s link building strategy.

It even allows you to identify and disavow links that have a negative impact on your site. You are also able to analyze your links using metrics from Moz and Majestic.

And you can do all this from one central location.

Linkody crawls for backlinks daily. If the backlink seems spammy, it will let you know when you go over the report. You’ll also know if the backlink is a do-follow or a no-follow. 

The same steps can apply to your competitor’s backlinks, making it possible to steal links from the same sites.

By integrating Linkody with your Google Analytics or Ahrefs account, you could crawl more links and improve Linksody’s reporting.

How Much Does Linkody Cost?

Fortunately, Linkody has a 30-day free trial if you want to take it out for a test run. And if you decide to subscribe to the service, it won’t cost as you as much as the other link building tools in this list.

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Here’s a breakdown of its pricing:

  • Webmaster Plan — $14.90/month lets you monitor two domains and 500 links. It’s good for one user.
  • Advanced Plan — $24.90/month lets you monitor five domains and 2,000 links. It’s good for one user.
  • Pro Plan — $49.90/month lets you monitor 20 domains and 5,000 links. It’s good for three users.
  • Agency Plan — $99.90/month lets you monitor 50 domains and 20,000 links. It’s good for five users.
  • Agency XL Plan — $153.90/month lets you monitor 100 domains and 40,000 links. It’s good for 10 users.

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Moz Pro

Moz Pro is the flagship product of Moz, one of the biggest names in the SEO industry. It has the same features that you might expect from a high-end SEO tool. You can use Moz Pro for keyword research, SEO crawling, link analysis, and more.


Why Do You Need Moz Pro?

If you are new to using SEO tools, you might appreciate Moz’s friendlier user interface. The tool makes it easy to find the information you’re looking for. They also have resources to help you understand how to use their tools to achieve the results you want.

Moz also boasts an active community that is willing to give you a hand if you have questions. This is separate from the support team that you can talk to via email at any time of the day.

As far as link building goes, Moz Pro enables you to monitor your existing backlinks and scores them. The score lets you determine how valuable these backlinks are and if they are worth keeping or if you should disavow them.

Its Link Intersect feature makes it possible to find link building opportunities from the Moz Pro interface. And when combined with their Link Tracking feature, you can create a to-do list for the links you find by attaching notes for each one.

How Much Does Moz Pro Cost?

You have two payment options if you want to sign up for Moz Pro. You can pay monthly or yearly. The yearly option saves you 20%.

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The Standard plan costs $99/month and is ideal for those who are just starting out. The Medium plan gives you access to Moz’s keyword research tools and costs $179/month. The Large and Premium plans will set you back $249/month and $599/month respectively.

There is a 30-day free trial period.

Check out our Moz Pro review for more information.


spyfu

Spyfu

Spyfu focuses on two things: keyword research and competitor analysis. If you’re looking for a more well-rounded tool, Spyfu might not be for you.


Why Do You Need Spyfu?

Spyfu makes it easy to research keywords for your domain. The tool gives you an overview of the keywords it collects for you. It shares information like keyword volume, difficulty, related keywords, and more.

Not only are these great for SEO campaigns, but they’re also useful if you plan on launching PPC (pay-per-click) campaigns in the future.

One of its features tells you how many backlinks you’ll need to rank for a certain keyword, giving you a clear objective that you need to accomplish.

You can also use this great tool to check your own backlinks.

If you have no idea of who your competitors are, then use Spyfu to find them. All you need to do is enter your domain and the tool will handle the rest.

How Much Does Spyfu Cost?

There are three Spyfu plans available. And depending on whether you pay monthly or annually, you can save a lot of money.

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The Basic plan costs $39/month ($33 if you’re billed annually). The Professional plan is $39 on the first month then goes to $78/month thereafter (it’s only $58/month if you pay for the whole year outright). 

The Team plan is $299 per month ($199/month if billed annually).

All plans give you unlimited search results, data exports, and domain overview PDFs. The difference lies in the limit on sales leads and domain contacts, weekly tracked keyword rankings, and top list results.

The advanced plans also have features you won’t find on the Basic plan like custom branded reporting.


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Ispionage

A tool you can use to spy on your competitors. That’s iSpionage for you. With it, you’re able to look at your competitors and get their keyword data from Google, Yahoo, and Bing.


Why Do You Need iSpionage?

iSpionage lets you see all the keywords that your competitors use to get traffic to their domains. As with the other tools mentioned in this post, you can use this information as the foundation for your link building campaign.

The Campaign Watch feature gives you an idea of what your competitor’s visitor funnel is like. You also get keyword lists and keyword alerts.

However:

iSpionage gears more toward PPC campaigns, making most of its features irrelevant for those that are solely focused on link building.

If you’re planning on launching a PPC campaign though, you’d like the tool’s PPC Keyword Lists, Competitor PPC Budget, and Landing Page Galleries features.

How Much Does iSpionage Cost?

iSpionage’s Starter plan is $59 per month. The Professional plan goes for $99/month. The Advanced plan is $299/month.

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There is an Enterprise plan that gives you full access to the site and removes some of the limitations found on the first three plans. You can contact iSpionage for more information.

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Majestic

Majestic SEO is probably the most backlink-centric link building tool on this list. So if you really want to dive into your competitor’s backlinks or simply want to monitor your own, Majestic is absolutely worth considering.


Why Do You Need Majestic?

Majestic’s Site Explorer feature breaks down your competitor’s link profile with its many link metrics including Trust Flow, Citation Flow, Topical Trust Flow, external backlinks, referring domains, and more.

The first three metrics (Trust, Citation, and Topical) are exclusive to Majestic. Topical, in particular, lets you determine what a site is about based on where its backlinks come from.

Like some of the other tools in this list, you can glimpse which domains link to you or your competition. You can find new and lost links too. Majestic’s Related Sites feature gives you a list of domains that share the same niche as the one you entered.

But one of Majestic’s biggest selling points is that they have the largest link database. That means it’s possible to get more backlink results whenever you enter a keyword. 

How Much Is Majestic?

Majestic has three price points available. The Lite plan is $49.99/month. The Pro plan is $99.99/month and the Full API plan is $399.99/month.

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You can get a discounted price if you choose to pay annually. The Lite plan becomes $41.67, the Pro plan goes down to $83.33, while the API plan drops to $333.33 per month.


CONCLUSION

With most of these link building tools sharing the same basic features, the right tool for you boils down to personal preference.

Which tool has the right UX/UI? How much are you willing to spend per month? What features are you looking for?

Are you looking for a tool that does everything? You get more bang for your buck that way. Or do you want a specialized tool that focuses on link building alone?

These are just some of the questions you’d have to answer to find the best link building tool for you.

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