6 Of The Best Blogging Outreach Tools

6 Best Blogging Outreach Tools

Link building can be challenging. But with the right tools and attitude, this process becomes more attainable. 

But what are the best blogging outreach tools you should invest in today?

If you’re launching an outreach campaign and don’t know which outreach tool to go with, we have six options to show you. And not only will these tools help you reach your goals, but they will allow you to do so methodically.

All of these have something unique to offer. In this post, we’ll try to explore what each has to offer.

Sounds good? Then why don’t we go ahead and go over each tool to find which one is right for you?


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Lemlist

Composing personalized messages is one of the biggest challenges of blogger outreach. But Lemlist changes all that thanks to its many useful features.

Let’s look at everything Lemlist has to offer.


Why Do You Need Lemlist?

Lemlist’s strength is automation. You can compose one email and have it delivered to everyone in your contact list. However, Lemlist replaces key details in your message to cater to an individual.

This is done through custom variables. For example, you can enter {{firstname}} in your email and Lemlist will pull the data from the CSV file you upload and enter in the system.

And if writing is not your strong suit, Lemlist offers templates for every need including blogger outreach. All you have to do is fill in some of the details and you’re off to the races.

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You can even include custom images if you want.

Best of all, you can schedule when each email is sent out. And if the recipient doesn’t reply, Lemlist can also send follow-up emails after a few days.

All of these features and more will reduce the stress of having to draft a new email every time you find a potential lead. 

With Lemlist, all you have to do is compile your leads’ emails and business information on a spreadsheet. The tool will fill in all the necessary details before sending them to your leads.

This is a huge time saver.

If you want a more detailed review of what Lemlist can do for you, we suggest that you check out our in-depth Lemlist review.

How Much Does Lemlist Cost?

Considering what Lemlist does, its pricing structure is reasonably cheap. The Silver plan (which is the basic plan) is only $29/month. This is suited for one-man teams. You can create unlimited campaigns but only lets you send 100 emails per day.

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If you need to include more team members and send more emails, you can go for either the Gold or the Platinum plan which costs $49/month and $99/month respectively.


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BuzzStream

If you’re just starting out and you have no leads just yet, BuzzStream is the solution to your problems.

It’s a fantastic way to find new leads minus all the hassle that goes along with it. Let’s explore what BuzzStream can do for your business.


Why Do You Need BuzzStream?

Imagine gathering new leads as you browse the internet. Cool, right? Well, that’s exactly what you can expect when you sign up for BuzzStream.

BuzzStream lets you add new leads with a click. If you come across any site that you’re interested in getting in touch with, you only need to click on the BuzzStream extension to save it to your contacts list.

Aside from the website details, items you save would include contact information associated with the site.

You can also add sites to your list manually by entering each one through the BuzzStream interface.

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But if that process seems too tedious for you, BuzzStream also allows you to discover new leads through keyword searches.

Just enter a keyword that’s relevant t your industry and BuzzStream will show you a list of influencers you could work with. You can use filters to find exactly the right influencer for your blogger outreach campaign.

And just like Lemlist, you can send your leads a personalized email automatically.

If you’re having serious problems finding bloggers to contact, you need a tool like BuzzStream to push forward.

How Much Does BuzzStream Cost?

The most basic plan, Starter, costs $24/month. That plan, however, has limitations like being unable to send bulk emails. It’s also only good for one user (additional user costs an additional $24).

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If you’re working with a team, you may want to upgrade to one of the higher plans. 

You have the Group ($99/month), Professional ($299/month), and Custom ($999/month). The Starter plan lets you keep up to 1,000 contacts. As plans go up, you’ll get the ability to keep more contacts.

BuzzStream offers free trials if you want to check it out.


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Mailshake

Emails are great. But what if you want to reach out to bloggers through other platforms like social media or communicate through phone recordings? What are your options then?

Fortunately, for people with those needs, there’s Mailshake.


Why Do You Need Mailshake?

Sometimes, reaching out through emails isn’t enough. You’d want to exhaust all your options. And this includes social media and phone recordings. 

But getting those leads on a massive scale is not only difficult, but it is also downright time-consuming. 

That’s where Mailshake comes in.

Aside from having the ability to send and personalize emails automatically, Mailshake also has features like an integrated phone dialer and social media acceleration.

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The integrated phone dialer lets you book meetings straight from your browser. It also allows you to take notes during the recording and keep these details on file.

Not only does this make it easier to make cold calls in quick succession, but Mailshake personalizes your calls the same way it does for emails. When users reply, you can immediately add them to your leads.

If you need help using Mailshake, you can use the company’s weekly live training and concierge onboarding process to familiarize yourself with the tool’s potential.

All of these combined will give you a good headstart on acquiring leads for your business. 

How Much Does Mailshake Cost?

Mailshake has two pricing options. What you should sign up for will depend on what you need.

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The Email Outreach plan is $59/month (for one user) and includes email personalization, A/B testing, automated email sequences, Outlook/Office 365/ SMTP account integration, and email scheduling.

The Sales Engagement plan is $99/month (per user) and has all the Email Outreach features plus the phone and social media features mentioned earlier.

Given the price point, this is one of the pricier options you have for blogger outreach. Do take note that both plans only grant access to one user. Meaning if you work with a team, you’ll have to pay more.

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GroupHigh

It’s not just important to find new bloggers to reach out to. You should also know everything you can about them so you can build a great relationship.

With that in mind, let’s see what GroupHigh brings to the table.


Why Do You Need GroupHigh?

GroupHigh allows you to research any blogger you’re about to talk to. It gives you more insight into what the blogger was able to accomplish, how many followers they have on social media, what’s their engagement rate is like, and what some of their recent posts are all about.

Of course, you also get that blogger’s contact information if you haven’t got it yet. 

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You can also discover and research bloggers by entering keywords or topics. And if you’re looking for bloggers on a specific platform, you can search through hashtags.

This approach will let you find new leads in minutes.

No longer will you have to find new leads platform by platform. Now you can do everything from one location. Having all the information readily available will not only save you time, but it will also make it incredibly easy to reach out for link building opportunities.

You can even see blogs that link to your competitors. That way, you can find bloggers that are willing to work with people in your niche or industry. If they start linking to your content, you just might pass your competition in the search engine results pages or SERPs.

How Much Does GroupHigh Cost?

Unfortunately, GroupHigh is not transparent with its pricing. The site requires that users request a demo and a free trial.

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While you do have to sign up for a demo and undergo a free trial just to get an idea of how much a GroupHigh membership costs, it’s also a sign that the company is serious about acquiring your business.

So you can take it for what it is.

Depending on your needs, this blogger outreach tool just might be what you need to gain an edge over the competition.


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SEMrush

SEMrush barely needs any introduction, especially if you’re an online marketer. We already know what it can do for technical SEO audits. But how does it help with regards to blogger outreach?


Why Do You Need SEMrush?

You need SEMrush because it is one of the best all-around tools for SEO. And one of the best tools it offers is its Link Building Tool.

If you don’t know who to reach out to, SEMrush can deal with that dilemma quite easily.

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Users can set up the link building feature in a couple of clicks. You’ll need to provide keywords to target to SEMrush knows which blog sites to look for. However, if you don’t have keywords in mind, the tool will provide keywords based on all the information you’ve provided about your domain.

You also have the option of providing a list of competitors. If you do so, SEMrush will monitor these sites and let you know if they acquired new backlinks.

Once SEMrush finishes the processing of results, it’ll provide you a list of bloggers you can contact for link building.

Basically, the tool simplifies the link building process.

But what makes SEMrush cool is that it’s not a one-trick pony. You can do so many things with it that’ll not only benefit your outreach efforts but your overall SEO strategy.

We have a full SEMrush review for anyone interested in learning more about it.

How Much Does SEMrush Cost?

It shouldn’t come as a shock that SEMrush is one of the more expensive tools in this list given everything it can do.

The least costly plan, Pro, is already $99.95/month. This is more for freelancers and startups. 

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The Guru plan is $199.95/month and targets small- to medium-sized businesses and SEO agencies. Then you have the Business plan at $399.95/month. This is for large businesses that need features like white-label reports and API access.

And while SEMrush is not for the budget-conscious, someone could argue that the tool is worth the price as it can save you from a lot of headaches down the line. Not to mention that it offers information that could push your business forward.


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Pitchbox

Pitchbox is a powerful blogging outreach tool that’s user friendly. This means anyone could use it without having to face roadblocks that have to do with UI/UX.

This is a great option for those who are only starting with blogging outreach.


Why Do You Need Pitchbox?

Pitchbox is a discovery platform. It lets you find bloggers, influencers, and publishers that are popular in your niche.

It uses information gathered from the top SEO tools in the industry including Moz, Majestic, and even SEMrush.

The tool also has a feature that lets you contact your leads through an automatic email sequence. You can also customize emails before sending them to your database of bloggers.

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You can create campaigns and select your target country. You should also include keywords so the tool knows which bloggers to find.

From there, you can start drafting your messages. If you need help finding the right words, you can use one of the email templates in the Library or use one from your previous projects.

If the recipient does not reply, you can send follow up emails automatically. You get to set how many days Pitchbox has to wait before sending the follow-up email.

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Pitchbox provides valuable data about each blog site it finds. This can help you make informed decisions as to which site you should try to contact.

For example, high-quality sites (those with the highest scores) bring back more value. So working with them should be a priority for you. Or maybe you’d prefer to work with sites that have a high social media presence instead.

Having data like this could help you identify which bloggers to pursue and which ones to let go.

How Much Does Pitchbox Cost?

Sadly, Pitchbox also hides its pricing information. To make matters worse, it doesn’t appear to have a free trial.

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It does, however, allow users to schedule a private demo. There, Pitchbox representatives will walk you through how it works and how it can help you find leads.

For what it’s worth, Pitchbox has received praise from well-known personalities in the SEO community including Brian Dean (Backlinko).

And if you’re the kind of person who loves having access to documentation, you’d love the fact that Pitchbox has a solid knowledge base that’s available to everyone. That way, those who have questions about the product would have somewhere to run to.